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In this brief commentary, Clay Linkous argues that patient experience is no longer confined to the clinical encounter; it now encompasses the entire digital journey, from online scheduling to billing. He references a recent Becker's analysis that identifies four major signals reshaping the field, emphasizing the convergence of traditional patient experience with modern consumer expectations. Clay highlights the new HCAHPS 2.0 care team standards, noting that patients evaluate the health system long before stepping into an exam room. He stresses that delivering exceptional experience requires an integrated, trust‑building system across all touchpoints rather than isolated episode management, and invites viewers to share their own experiences or advice in the comments.

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