Clay LinkousCo-founder, Linkous Solutions · International Speaker, Executive Coach, and Facilitator / Champion of Physicians, Leadership, the Human Experience, SDOH, Vulnerable Populations, & Neurodiversity.

#PhysicianExperience #SearchStax #DigitalFrontDoor #HealthcareIT #PatientAccess

8 Jul 2026 · 1 min

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0:56

In this brief video, the speaker highlights a recent study by SearchStack and NDRG revealing that 75% of patients use health system websites to make care decisions, yet 60% experience major frustration with site search. He frames this not merely as a marketing issue but as a physician‑experience problem: broken digital front doors cause patients to book the wrong clinic, become frustrated, and then direct that negative energy toward clinicians during visits. The speaker argues physicians should not serve as shock absorbers for poor software and calls for fixing digital entry points to protect clinical teams, urging leaders to prioritize the physician experience.

Chapters

So have you checked your website search bar lately? I saw a brand new study by SearchStack and NDRG that shows while 75% of patients use our websites to make care decisions, 60% report major frustration with their online search efforts. But, you know, leaders, this isn't just a marketing problem, it's a physician experience problem. You know, when our digital front door is broken, patients, they can book the wrong clinic, they can get frustrated, and then they dump that negative energy right onto the doctor during their visit. You know, our physicians shouldn't have to act as these human shock absorbers for bad software. You know, if we want to protect our clinical teams, we've got to fix our digital entry points. Let's lead the physician experience together on this. Hope this is helpful.