Empowering Your Clinic Staff Through a Compelling ’Why’

How do you get more new patients or hire more clinicians at your clinic and yet still remain profitable? This is the question, and I'm on a journey to get you the answer. I'm going to interview the best marketers and clinic owners across the world to give you access to their winning strategies from recruitment, marketing, operations, finance, and more. So you can easily take action on the secrets to grow your clinic. I'm Rick Lau. Welcome to Clinic Boss Secrets. Hey, everybody. You're gonna love this episode with Judy. We're gonna talk about how do you empower your clinic staff through a compelling why? Check it out.

Purpose is your why. So your why is why you. Why'd you begin your organization? What was the whole reason that you started it? And why do you do what you do? Oh, because I want to take care of patients and get them better. Is that the why? That's the how. That's how you do it. Right. It is the root of your business. So here's an example of a why. To make sense out of the complex and challenging, to contribute to the functional independence of others. That is now, this was the why of our business. We wanted to make sense out of all the different things that were handed to the patients, and we wanted to streamline it so we could make it easy and contribute to their functional independence. Does that say anything about pt, ot, speech rehab? No, that's the how. Our profession is our vehicle. But why do we exist? Right. Yeah. This purpose is what connects your people emotionally to your business. It increases the loyalty, and thus it feeds the culture. So it's really important for you to look at the purpose and the why. And especially as we go into the core values, that really is the key. So Elizabeth says previous coaching mission statements were what you displayed to clients are promised to them. So again, difference in terminology. Absolutely. Absolutely. It really is how people view them. And I think for me, if you're looking at displaying things to your clients, I think the purpose and your why is what speaks to your clients and your community, your patients, your staff members. That's what connects with people. So if you re establish or retool or define your purpose, your why, people remember, they buy why you do things, they don't buy what you do.

And so actually, just say that one more time, Judy, because that is really important.

People buy why you do things, they don't buy what you do. Yeah, I'm a pt. I'm an ot. I take care of patients. That's what I do. We actually make sense of things so that we can contribute to their functional independence. That's why we do it. So they buy the why, not the what. Yeah.

And again, which is what we spend a lot of time with our clients and our patients is figuring out the real why. As far as what they've come to see you with, it's not knee pain. It's deeper than that. That's why they're there. They just don't know it.

Right.

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