How To Get Patients To Choose Your Clinic(s)
30 Jan 2026 · 1 min
Podcast episode (Clinic Boss Secrets) hosted by Rick Lau featuring business coach Suroosh discussing how clinics can attract and retain patients. Key tactics in this excerpt: calling back did-not-book or lost prospects to recapture patients who left other clinics, reviewing missed-call lists for potential new patients, and using simple operational follow-ups rather than complex methods. Episode also promotes free tools at clinicbosstools.com.
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How do you get more new patients or hire more clinicians at your clinic and yet still remain profitable? This is the question and I'm on a journey to get you the answer. I'm going to interview the best marketers and clinic owners across the world to give you access to their winning strategies from recruitment, marketing, operations, finance and more. So you can easily take action on the secrets to grow your clinic. I'm Rick Lau. Welcome to Clinic Boss Secrets.
Hey.
Everybody, Rick Lau here. In this episode we're going to talk about marketing. How do you get a patient to choose your clinic? Check this episode out with Suroosh, one of our business coaches.
See on the call here one thing that had also happened a few times. We've done some of these callbacks for assess for people who we might have called for an assessment or became a did not book. They might have gone to another clinic. And if we've called them after a few weeks to check in on those people, a lot of them actually ended up switching to us because they didn't really enjoy the clinic that they were currently going to. Right. And it's just that simple. Check in. A lot of people actually appreciated that, which I didn't know at the beginning how that would go, but a lot of people started to actually appreciate those calls and we were able to truly again generate some of those assessments because they wanted to come to us for a reason at the beginning. Sometimes if it was a timing issue, they might have gone somewhere else, but we were able to recapture those people back at a future date. And so, you know, again, the simple things that you have in your toolkit could help you generate a lot of results. And it doesn't have to be super complicated methods. So just like you're mentioning going back into your missed calls, if the numbers aren't in your system or they're not recognizable, they probably could be new patients just waiting for you, right? Maybe they miss your call. Give it another shot, right?
If you found this helpful and want some free resources to help you be an even better clinic owner, head over to clinicbosstools.com we've got tons of free stuff on getting new patients, bone scripts, selling your clinic, managing clinical teams, and much more, head over to clinicbosstools.com.
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