How To Manage Objections During The Initial Booking Call
30 Jan 2026 · 2 min
Podcast episode (Clinic Boss Secrets) hosted by Rick Lau featuring guest Jerry Durham discussing how to manage patient sales objections during the initial booking call. The conversation emphasizes following a repeatable process, aligning KPIs, provider accountability, and weekly follow-ups (an "EDM" meeting) where providers report active/new clients, drop-offs, and completed plans of care to drive performance and ownership.
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How do you get more new patients or hire more clinicians at your clinic and yet still remain profitable? This is the question and I'm on a journey to get you the answer. I'm going to interview the best marketers and clinic owners across the world to give you access to their winning strategies from recruitment, marketing, operations, finance and more. So you can easily take action on the secrets to grow your clinic. I'm Rick Lau. Welcome to Clinic Boss Secrets.
Hey everybody, you're going to love this episode. We got a special edition with Jerry Durham. We're going to talk about how do you actually manage sales objections on the initial first phone call with a patient.
Check out this episode on how to manage objections because really this is an objection and it's about how to manage objections during the sales call, the booking, the initial booking call. So what I'd rather say is there's a process to be followed and if we follow this process, our likelihood of success is greater.
And that anybody who tells me and.
You guys have already both addressed this. So I'm not going to beat this dead horse because I agree with you both fully.
Is anybody who tells you we're not getting it done, it's on you, the owner to make it the priority.
Do the KPIs align? Does the provide? Is the provider held accountable? In a weekly follow up that I call an edm, I make the providers share active clients, new clients drop offs and completed plans of care. Every metric we brought up here is embedded in there and a change in any of those is their accountability. So if they have drop offs, why now? Mind you, drop offs happen.
I'm not going to say you had.
Too many you're fired. But that tells me if I'm talking.
To Karen is my lead provider and.
I'm talking to her and I'm asking.
Her about these every week she's going.
To make it a priority because and.
I've into this because she's going to get tired of telling me her numbers are low and she knows on Friday.
At 11:15 she's going to have to.
Meet with me and yet again report low numbers.
So she's either going to do it or she's going to self select out. So that that's really not that was the political answer to your question. Darrel, if you found this helpful and.
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