The Biggest Revenue Generator To Measure That Most Clinic Owners Don’t

How do you get more new patients or hire more clinicians at your clinic and yet still remain profitable? This is the question and I'm on a journey to get you the answer. I'm going to interview the best marketers and clinic owners across the world to give you access to their winning strategies from recruitment, marketing, operations, finance and more. So you can easily take action on the secrets to grow your clinic. I'm Rick Lau. Welcome to Clinic Boss Secrets.

Hey everybody, this is Rick Lau here. This is an interesting episode with Nick. Nick is a business coach in Australia and he actually talks about the biggest revenue generator that most clinic owners don't track. Check it out.

When you think about like our, if you think of most physical therapy physiotherapy clinics, there's a couple of things that you could do to actually give you this biggest impact, right? And the follow ups that you talked about is very clear that the follow ups and reactivations, like that's a good chunk of like these are the existing patients already. So you know, like if you put your effort there, that's going to drive you the profit right away, right?

And it doesn't cost you any more, does it? Like that's the thing, like, you know, you don't have to go and do advertising campaigns and you know, it's an old stat, but they say it used to cost seven times more to acquire a new patient than to reactivate an existing one.

Yeah, I love that. And then, and then I love this slide as well because I think most physiotherapy clinic owners that I know, they spend a lot of money like filling more water in this like bucket, right? You know, which is getting more traffic. I want more Google traffic, I want more Facebook traffic, I want more social media traffic, I want more direct mail traffic. And you know, and as you know, most websites convert at 3 to 5%. And so you have to get a lot of traffic to convert, like, you know, like to actually get that phone call. And so the money, once again, if you go back to your profit formula here is about conversion rates. Are we able to like increase our conversion rates of the phones or on your website or on some of these like lead magnet forms so that you can actually boost that conversion rate. So the same amount of traffic and that's where the money is. Right. Way more cost effective than trying to acquire more traffic, which we know is very expensive. Right.

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