The No. 1 Key Issue To Deal With To Make A Change In The Industry

How do you get more new patients or hire more clinicians at your clinic and yet still remain profitable? This is the question and I'm on a journey to get you the answer. I'm going to interview the best marketers and clinic owners across the world to give you access to their winning strategies from recruitment, marketing, operations, finance and more. So you can easily take action on the secrets to grow your clinic. I'm Rick Lau. Welcome to Clinic Boss Secrets. Hey everyone. Today's issue we're going to actually talk about. What is the one key issue that you need to talk to your staff to actually make change? Check out this episode with Darrell.

Identified three key issues today. Right. Possibly four.

Right.

I would say, and we didn't really dive too, too deep as an ama, but I think we kind of really followed through with our discussions around recruitment and retention. But we know we have potentially the mission challenge. We've got an education, service or delivery of competency challenge. Right. Sitting at the universities where all these individuals are coming from and being influenced.

Right.

We have a recruitment problem still because we know that we just don't have a full tank of people just waiting, looking for work. It's the opposite. And we have a misunderstanding too, I think, or difficulty of understanding. Sort of the current professional generation. Right. So if you were to rate your number one opportunity to make change, where would it be, John, where would you, where do you think you can have the most impact to address those four things?

Well, I had the education, the recruitment, the difficulty with understanding the clinic. What was the fourth one?

Just understanding the individuals.

Oh, okay. I, I don't disagree. I think, I think if recruitment is, recruiting is better and you have a slew of physios that are ready to go, some of these problems do go away. I love Diane's comment about making sure the clinician understands that isn't really willing to work that many hours or whatever, that if you don't, we're going to hire somebody else that will and your opportunity is potentially lost. Right. And either because it could be, whether it's a patient's issue or a space issue at a particular clinic. Right. We need to move you into a five hour shift because that's all you can work and it's not coming back. So I think, I think recruitment is probably the one and that's, that's the one that we'd be able to, I know I'm not gonna be able to go into schools. And for better, for worse, I'm, I'm, you know, I guess I'm an old curudgeon now, but I, I, I really just struggle with some of, of, of the ability to, to work with some young people that are coming through.

Yeah.

So I don't know if I'm going to be able to have a lot of direct change on that. I'm working on my understanding about it and problem solving around it. I don't know how much in direct change. It's just I'm trying to be a motivator, but that's it.

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