3. Futuros No Plural – Cinquenta Pensamentos Sobre Futuros

7 Dec 2025 · 8 min
7:47

Tiago Mattos argues for treating “futures” in the plural rather than a single deterministic future. Drawing on personal experiences at the Institute for the Future (Palo Alto) and a shift beginning around 2015, he explains that a single future fosters fatalism and mental colonization by single voices, whereas multiple futures better capture coexistence (e.g., synthetic vs organic food markets), diversity, and inclusion. He links the linguistic choice ("futuros" vs "futuro") to changes in mental models, cites influences like Singularity and the Institute for the Future, references the concept of "futures literacy," and notes that his organization (Aerolito) may have helped popularize the plural framing in professional events and conferences.

Chapters

More from Tiago

youtu.be

0. Vídeo Intro – Cinquenta Pensamentos Sobre Futuros

10mo ago
youtu.be

1. Dança – Cinquenta Pensamentos Sobre Futuros

10mo ago
youtu.be

2. Vestibular – Cinquenta Pensamentos Sobre Futuros

10mo ago
youtu.be

5. Setenta Por Cento – Cinquenta Pensamentos Sobre Futuros

10mo ago
youtube.com

How To Build Momentum With Content: Social Media & AI Best Practices | Tea With GaryVee ep 78

1y ago
youtube.com

The New SEO Playbook (2026)

1y ago
youtube.com

Give Me 52 Seconds And You Won't Waste Your August

1y ago
youtube.com

The $100 Strategy Every Local Business Needs | Tea with GaryVee ep. 77

1y ago
youtube.com

The New Rules of SEO (2026)

1y ago
youtube.com

If You’re Serious About Winning, Watch This: The Business Playbook For 2025 | GaryVee w Leap Academy

1y ago
youtube.com

AI + Content = The Only Business Strategy That Still Works | Tea with GaryVee Ep 76

1y ago
See all content