Tim Bell shows how to use USPS Every Door Direct Mail to target specific postal routes. For ZIP 84119, he finds a route with 641 addresses for $114.10, about 18 cents per piece, with no addressing or stamping needed.
84119
C0A4119C013
641 delivery addresses
$114.10
About $0.178 (≈17.8 cents) per piece
The next one here, this is the every door direct mail from the United States Postal Service. Now every door direct mail from the United States Postal Service. Yes, indeed, these are the boring old people that brought you snail mail, but it can still be very, very effective. Okay, so you go on to the United States postal service website, USPS.com and then once you're on that website, you go to, you go to the every door direct mail section. Here, let me just show you this. Every business, every door direct mail. And you click on that. Now what this allows you to do, it allows you to break zip codes down into individual postal worker delivery routes. Okay? We can all agree that an individual or that a zip code can be a large area. And, and certainly an individual postal worker delivery route will probably be a smaller area. So that's what this particular, that's what this particular thing allows you to do. For example, I'm going to put in one here, 84119, okay? And we'll click Find Search. And you can see right here that that is zip code 84119. If you look right down here, this right here is postal worker Delivery route number C0A4119C013. And you can see that there are 641 delivery addresses there. And you can mail to all 641 of those addresses for $114.10. Now if you do the math on that, it's about 17.8 cents per mailing unit, okay? Which is pretty cheap. It's cheaper than first class postage, cheaper than postcard postage. It's even in most cases cheaper than bulk rate postage. So that could be something that you might want to think about doing. Now one little safety tip on this. Make sure you go on the postal service website and you read about how to use the every door direct mail. They have certain parameters on the sizes and, and the various different things that the postcard must meet. See, the nice thing about these things is you don't have to lick it, stick it, stamp it, stuff it, or address it. It's very simple. You have them printed, you take them to the post office. The post office hands the stack to the postal worker who services that delivery route with the instruction put one of these in each mailbox. And the, and so it's very easy way to get all your mailings done. You can also delegate this. So that's another good way to do it.
