Tim Bell (YouTube video "finding properties 50") advises that real-estate professionals should move beyond a basic credibility website and build a lead-generation oriented website. He argues that while a simple site establishes legitimacy, the optimal site actively captures and funnels buyer/seller leads directly into the business.
Chapters
Now another one on our list here that is probably obvious to you, but it may not be. And that is a lead generation oriented website. Now we've talked in a previous lesson about how important it is to have a website for credibility. Obviously we know that the, the average person, now the first thing, and in many cases the only thing they do when they're trying to figure out whether or not they want to do business with you, is to look online, google your name or the name of your company and see if they can find you. If they can't find you, then you may have lost all credibility with them and they may not want to do business with you. Now, I believe that you need to take that a step further. Okay? And that is not only create a website for credibility purposes, but also create a website that naturally brings leads to you and is a lead generation oriented website so that you're getting leads on, on people who need to sell and buy houses. That's the most valuable, powerful type of website. So if you've created a website for credibility, that's terrific. It doesn't have to be complicated, it doesn't have to be expensive, it doesn't have to be that big a deal. However, ultimately you want to transition your website from being just a simple credibility website indicating, yeah, we have a business, to a website that actually funnels and transitions leads in so that you're getting leads actually directly from your website. That is the optimal, ideal place to be with your website. So a lead generation oriented website is better than just a credibility website. And that really should be your end goal for your website, is to not only have a website that demonstrates that you're viable, you're real, you're credible, you're successful, but also that captures leads and brings leads into your business. That's the optimal lead generation website for you.