Tom Pelton shows how to pull marketing analytics from Listing Concierge: YouTube ad performance, QR code scans from printed mailers, and email open rates tracked through Prospect Square. He also covers TCPA compliance basics: check DNC lists, skip automated calls and pre-recorded messages, and know that agents face personal liability.
Questions this video answers
12 months following the production date.
Go to myCVdesk.com and click the Listing Concierge tile; select the listing and click Manage Order (then use Products and Services or Product Tracking).
Chapters
We appreciate you being here since this program is optional and discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to review the requirements in your area region with your broker, branch manager, or manager, including those related to contacting consumers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC lists regularly if they haven't spoken to that person in a while. You will also want to check the DNC list any time you don't have permission. Automated calling texting platforms should never be used. Pre recorded messages in artificial voices should never be used. You will be personally liable for any violations of the tcpa. We'll mention the TCPA a few times throughout this presentation.
You with every listing concierge package, you're going to receive a variety of powerful products to help you market your listing. Today, I'm going to show you how you can pull analytics from a variety of the different package products. The products with trackable analytics are going to include the YouTube ad, the social and web advertising powered by Boost, both for the just listed and just sold email flyers, as well as any mailed materials. To get started with Listing Concierge like always, we're going to start on myCVdesk.com and click on the Listing Concierge tile. Then you're able to select from your listing of choice and click on Manage Order. Once I'm in the Order Management section, I can either track my product options in the Product Tracking section or click on the Products and Services tab on the left hand side. A few of the products will have their analytics available on other platforms such as Prospect Square or boost. The YouTube ad and any of the mailed materials are going to have their products viewable in the listing concierge platform. Let's start with the YouTube ad in the Products and Services section or on your order management homepage. I'm just going to click into YouTube advertising. This will load a preview of the YouTube video that can be viewable still on YouTube and will be available on YouTube for 12 months following the production date. Then you'll be able to see an area of metrics. This is going to include the number of clicks, impressions and views. You can then take these numbers and share those with your seller. Back in our Products and Services section, I'm going to select on any printed or mailed items as these are going to have a scannable QR code on them. A QR code is going to allow for trackable analytics. So I'm just going to click on one of the printed items like the flyer. If I click on these three dots here, it's going to open two options, either the pre order details or QR code statistics. By clicking on QR Code Statistics, it's going to give me all the statistics for the number of scans for each of the different printed or mailed items. Also, if you wish to pull a list of addresses any mailed items sent to a radius around your property, you're going to do the same. For the mailed piece, click on the three dots. So for example, I'm looking at our silver envelope mailer here and click on the vendor orders section. Then you just go to the vendor provided mailing list and you can select download there and it's going to download a CSV file of the mailed contacts to your computer. As I mentioned, the email just listed and email just sold flyers are going to have pullable analytics, but these are going to be pullable through our Prospect Square. To check those analytics, click on the Prospect Square tile. Once in Prospect Square, you're going to want to select the property email section and go to the Sent Emails section. From here you'll see all of your sent emails that will have been sent by your listing concierge coordinator. And if you click on the little icon over here that looks like a little line graph that's going to open a panel for different analytics. You'll see the number of emails sent, things like the number of clicks open rate, Click Rate Any emails that were bounced or not delivered. Please keep an.
