This is a short Coldwell Banker Global Luxury quick-tip video (creator: Tom Pelton) that gives agents best-practice guidance and points them to Global Luxury marketing resources. The speaker emphasizes TCPA compliance (when it's permissible to call, checking DNC lists, prohibition on automated calls/texts/ prerecorded/artificial-voice messages, and personal liability for violations). The bulk of the content is a practical walkthrough of mycvdesk.com (Marketing → Global Luxury) and the Global Luxury resources available there (trend report, certification info, Express Docs for printed materials, GlobalLuxury.com info, listing presentation assets, marketing tools like Wealth Engine and Concierge auctions, and identity standards/brochures).
Chapters
We appreciate you being here since this program is optional and discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to review the requirements in your area or region with your broker, branch manager, or manager, including those related to contacting consumers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC list regularly if they haven't spoken to that person or contacted the lead in a while. You will also want to check the DNC lists anytime you don't have express permission. Automated calling and texting platforms should never be used. Pre recorded messages and artificial voices should never be used. You will be personally liable for any violations of the tcpa. Log into mycvdesk.com Go to the Marketing tab on the left navigation bar. If you do see the left navigation bar, click the arrow icon to expand the menu. Click on Global Luxury. On the Global Luxury tab, there are links available to access the trend report and other essential resources. The Certification tab provides agents with information about the upcoming certification course and various marketing materials for Global Luxury properties specialists to promote their designation. Cajuns can also order professionally designed and printed business materials through Express Docs. The GL Website tab provides more information about the Coldwell Banker Luxury.com website. The listing Presentations tab provides information on the available presentation options. You may download the Global Luxury Listing Presentation Talking Points to help improve presentation delivery. You can also find more details about our enhanced packaging and personalization options. The Marketing Tools tab includes a comprehensive list of all the Global luxury marketing tools including homes and estates publications, Wealth Engine and Concierge auctions. Scroll down to find resources like the Global Luxury Identity Standards, the CBR Global Marketing Program brochure, and more.
