Create an Open House Ad in Boost / Quick Tip

We appreciate you being here since this program is optional and discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to review the requirements in your area region with your broker, branch manager, or manager, including those related to contacting consumers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently.

Gave you their phone number, but remember.

To check the DNC list regularly if they haven't spoken to that person in a while. You will also want to check the DNC list anytime you don't have permission. Automated calling Texting platforms should never be used. Pre recorded messages in artificial voices should never be used. You will be personally liable for any violations of the tcpa. We'll mention the TCPA a few times throughout this presentation.

Log in to my cvdesk.com and click on the Boost tile. Choose a listing from the available options at the top of the Boost Main Dashboard, then click Create Listing Ad first we'll choose the type of ad we want to run. For this demonstration. We'll select the upcoming Open House option, find where it says no Open House scheduled, and click Edit. Here you can enter in the date and time of the Open House, click Save and Update. After selecting the ad type, scroll down to Add Creative. After clicking Edit, the first option you'll encounter is the ability to change your headshot and the listing photo. You can select the photo of your choice. Please ensure you have full rights to the image Before I click Edit, it's important to note that you have the option to toggle on the Upgrade to Video feature. This will provide you with a video to use on social media. However, please be aware that it will increase the price of your ad. If you haven't yet adjusted your settings to display from your Facebook business account, you can do so here by clicking Change Page and following the steps to enter your login information. Now that you have finished editing your ad images and text, you may customize the caption for the ad. If you see text boxes to fill in on this screen, you're ready to start editing. If not, you may need to turn the make it for me toggle off. This will display new fields that you can edit, including Social Ad Text and Web Ad text. Now let's review each of the text boxes you can edit. The Facebook headline is the main description in the Facebook post. The Facebook title alters the first line of text directly below your listing photo. The Facebook link description changes the second line of text under your listing photo and should entice people to click on your ad as you begin with the next section. For web ad text, I suggest clicking Web at the top of the screen under Add Draft so you can view your edits in real time. This is where you're going to start editing the web ad that you'll be able to see on different websites like msn, espn, Weather Channel, and more. You can edit your name and phone number here. However, if you remove your license number, you must add it somewhere else. Please note not all states require you to display your license number. If your state requires it, we recommend leaving the section as is. If you're unsure about your state's requirements, please check with your local broker. You can use the address field to display the open house, date and time. Beds, baths and prices can also be changed as needed. Click Update and Save Once you've completed that section, scroll down to the Ad View section as you move the slider to indicate how many ad views you'd like. You'll see the ad price increase accordingly. Additionally, the estimated number of clicks will be displayed here. Below this, you'll find a couple of examples of where your ad will be displayed. You'll also see the option for an additional ad placement on the nextdoor app. Please note that choosing to advertise on nextdoor will result in an increased cost for your ad. Keep scrolling to the who will see this ad section and click Edit. Your ad will default to targeting a.

Radius around the listing.

However, you can either change that location or you can add others on. You can target up to five areas at once. To add another area, you could type it in right under Target Areas and click Add. The radius is necessary to comply with fair housing laws. In addition to the radius, you can also target specific individuals by clicking Add. To create a custom audience of contacts and website visitors, you will be taken to a new Page page where you can upload a spreadsheet with the people you are trying to target. For optimal results, you should have at least 300 contacts on the spreadsheet. Simply include your contact's email, phone number, or both. Click Save and Update when finished. Next, we're going to edit the Where Should Ad Clicks Go section. You'll be prompted to provide a virtual tour video. You can upload your own video, which could be one created with the Morpheus tool, or use a video tour link. Below this section, you'll find a toggle switch that lets you require an email.

Address each time a viewer wants to.

See more than one photo of your listing. Boost provides a landing page where they help deliver leads directly to your inbox. Any leads with an email address can also be added to future custom audience spreadsheets for retargeting purposes. The landing page also provides a report of your engagement in your dashboard, allowing you to quickly see how many people have interacted with your landing page or add on social media. Click Update and Save. Lastly, you will enter in your billing information and select Checkout when finished.