Generate AI Powered Property Descriptions / Listing Concierge / Quick Tip

Tom Pelton shows real estate agents how to use AI tools like Microsoft Copilot and Listing Concierge at mycbdesk.com to write property descriptions and photo captions. You upload photos, select key features, and generate descriptions, but you must proofread everything, follow fair housing rules, and respect TCPA limits on automated calls and texts.
Questions this video answers
mycbdesk.com
Up to 10 photos.
July 2, 2024
Chapters
And discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to Better known as tcpa, the general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC lists regularly if they haven't spoken to that person in a while. You will also want to check the DNC list anytime you don't have permission. Automated calling Texting platforms should never be used. Pre recorded messages in artificial voices should never be used. You will be personally liable for any violations of the tcpa. We'll mention the TCPA a few times throughout this presentation.
As a real estate agent, you can tap into AI tools like Microsoft Copilot, our recommended tool to create reports, presentations, emails, and marketing materials. It can help streamline tasks and boost efficiency. Remember, AI isn't always spot on, so it is essential you proofread and ensure the information is accurate because ultimately you are responsible for the content. When using AI generated content, consider adding a disclosure. For example, content generated with AI assistance also stay compliant with copyright laws, ethical standards, and fair housing regulations. Lastly, exercise good judgment, protect confidential information, and review AI generated content thoughtfully. Log into mycbdesk.com and click on the Listing Concierge tile to access the main dashboard. From the dashboard, click on your order Navigate to the Listing Details tab on the left navigation bar. Make sure to include the listing details such as property type, number of bedrooms and bathrooms, square footage, and the key property features. This information will be referenced by the AI tech technology. When generating your property description, the next step is to select your favorite photos. To generate the key feature tags and photo captions, go to the Photos and Multimedia tab in the left navigation bar. If you've used your own photographer, please upload your property photos. If photography was included in your package, wait for your photographer to upload the photos from the shoot. After uploading, you can favorite up to 10 photos to instantly generate key feature tags using AI. These tags will then be utilized by the AI tool. When you create your property description, click the heart icon on each chosen photo. Note that this is a one time action. Once you select your 10 favorites and proceed to generate tags, you cannot go back to regenerate them. Click the Generate button. You will be prompted to confirm your key features have been generated. To examine and adjust any details, simply click on your selected favorite photos. You can view the image, the AI generated caption, and key feature tags. All this information is used by the AI tool to generate the listing description. You may manually edit the captions and add or remove tags as needed. Remember to hit Save if changes are made. To generate the property description, go to the Property Description tab. In the left navigation bar, click the Generate button. The AI tool will then create a property description that includes the provided listing, details, AI generated property captions, and tags extracted from the favorited images. You can edit the body copy or click the Regenerate button for an alternative version. If you prefer the previous version, you can use the Undo button. Always review the copy to ensure accuracy, please add a headline. Note that selecting Discard and Exit will discard any changes and return you to the Order Management tab. If you are satisfied with your description, click the Save Description button. Selecting this button will disable the Undo feature. You can also use AI technology to generate custom descriptions for your products. Go to the Products and Services tab. In the left navigation bar, select the product and template you wish to use based on the character count allocated for that specific product. The AI tool can adjust the property description to fit within the character limit. For example, if the original description exceeds the character count for the product, click on the description and click Regenerate to get a description that better fits the character count. If you're not satisfied, you can regenerate again. If you want to revert to the previous wording, use the Undo button. Always review the copy to ensure accuracy. Once satisfied, click Save.
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