Coldwell Banker agents learn to use MarketQuest to pull market share reports by location, property type, and price range, then export the data as PDFs or download ready-made social media and digital ads. The demo covers TCPA-compliant contact practices and how to book follow-up marketing appointments.
Chapters
We appreciate you being here since this program is optional and discusses best practices for your consideration. If you are thinking of adopting any of them, please make sure to review the requirements in your area region with your broker, branch manager or manager, including those related to contacting consumers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC lists regularly if they haven't spoken to that person in a while. You will also want to check the DNC list anytime you don't have permission. Automated calling texting platforms should never be used. Pre recorded messages in artificial voices should never be used. You will be personally liable for any violations of the tcpa. We'll mention the TCPA a few times throughout this presentation.
Today's demonstration will cover market share reporting available in MarketQuest. MarketQuest is a reporting platform that intakes MLS transaction data and generates insightful reports with relevant analysis of the real estate market. This easy to use tool helps you position yourself as the local market expert. In today's live demonstration, we will be covering the following A quick reminder of the assets available in MarketQuest number one claim assets and market position reports. These features within MarketQuest help our affiliated agents leverage the power of Coldwell Bankers Market Share to enhance their value proposition as a trusted real estate professional. Lets jump into a live demonstration. Log in to mycbdesk.com and click on the MarketQuest tile. It is a good idea to ensure your information is correct and to be presented in the way you would like. Before we start looking into each report, let's go into Settings and check. Select your headshot in the upper right hand corner and choose Settings. Your contact information will feed from Desk Profile Manager, so please make updates there. You can choose from the available options to brand your assets as an individual, an office, or team. Choose the fields you would like to include on your marketing assets. Scroll down to choose your default background image for all assets by selecting the Camera icon. Each metro will feature images relevant to that specific area. Once you've chosen an image, select Set as default. Let's return to the main dashboard by clicking the Market Quest logo in the upper left hand corner. On the MarketQuest dashboard, you'll notice five available tiles. Each tile leads to a different reporting or Snapshot option page. Today we will be focusing on the One Claims and Market Position Reports. The One Claims report allows you to find relevant Number one claims by using filters for geography, time period and more. You may easily share these claims via email, social media and other platforms. The Market Position Report shows the market share captured by each of the report option. The final choice is email. You can send the selected Number one claim to any email address and add up to three recipients. At the bottom of the page you'll find an option to download Marketing Assets. We offer two types of Number one assets. The first is a number one image available in three different size wide for Facebook, tall for Instagram or Facebook Stories, and square for Instagram posts. Simply click on the desired size to download the image for sharing. The next marketing asset option is the Number one graph. Unlike simply indicating our top ranking, this option includes a breakdown of the top five competitors within the graphic. These graphics are available in the same sizes for social media, wide, tall or square, but now with the inclusion of the graph. Additionally, you can download either graphic for a homespot or Boost digital ad suitable for both web and Facebook formats. Now that we've covered how to generate a one Claims report, let's return to the main dashboard by clicking the MarketQuest logo in the upper left hand corner. Next, let's generate a Market Position Report to get started. Choose Create Market Position Report. Begin by searching for your desired location. You may enter the County, City or zip. The next filter is also for your location. Make sure but rather than searching the area by name, you can simply scroll through this list of all available areas in your multiple listing service area. Next, select the report Filters. When selecting the property type, you have the option to choose one or more of the single family townhome, condominium, multifamily mobile or commercial and Lot Land Farm. The default selection includes single family, townhome and condominium. After selecting your property type, proceed to choose your transaction side, offering options between Total list or Buy side. Another filter to consider is Sales type. Following this is the date range selection. Then move on to selecting the price range. You have the option to manually input a minimum and maximum price or leave it blank. Finally, determine how the reporting and market position are classified by brand level, brokerage level, office level, or agent level. Clicking Update will generate or update the report based on your selected criteria. The Market Position report illustrates the market share held by each of the five major brokerages in a chosen location within a multiple listing service. It includes a graph and table presenting the data. You can share the report in two ways, the first being through a PDF. Click on Export Report to proceed. You can customize various aspects of the PDF such as choosing between landscape or portrait format. You can preview the changes in real time. Additionally, you have the option to hide your own information, the competitor names, the data table, and the brand logo. Although it's important to note that some areas may require the brand logo on marketing materials. Once you've chosen your export options, simply click the export button to immediately download your PDF. Besides downloading as a PDF, you can email the Market Position Report to up to three recipients at a time. At the bottom of the page you'll find an option to download Marketing Assets we offer two types of Market Position assets. The first is a Market Position image available in three different size formats Wide for Facebook, tall for Instagram or Facebook Stories, and square for Instagram posts. Simply click on the desired size to download the image for sharing. The next marketing asset option is the Market Position image. Unlike simply indicating our Market Position, this option includes a breakdown of the top five competitors within the graphic. These graphics are available in the same sizes for social media wide, tall or square, but now with the inclusion of the graph. Additionally, you can download either graphic for a Homespotter Boost digital ad suitable for both web and Facebook formats. That concludes today's live demonstration. I wanted to remind you of our next available appointment service where you can book a 20 minute solution oriented virtual appointment with one of our 100 marketers in as little as two business hours. You can book these appointments for support on our core marketing tools@next availableappointment.com.
