Managing Your Printed Marketing Materials / Listing Concierge / Essentials

This demonstration is managing your printed marketing materials in Listing Concierge. This program is optional and discusses best practices for your consideration. If you are thinking of adopting any of these programs, please make sure to review the requirements in your area with your broker or branch manager, including those related to contacting consumers. I do want to highlight the importance of the Telephone Consumer Protection act, better known as the tcpa. The general rule is that it's okay to contact people if that person recently gave you their phone number, but remember to check the Do Not Contact list regularly if you haven't spoken to that person recently. You will also want to check the DNC list anytime you don't have express permission. Automated calling and or texting platforms should never be used. Pre recorded messages and artificial voices should never be used. You will be personally liable for any violations of the tcpa. To navigate to the Do Not Contact system, First sign into mycbdesk.com and click on the tile for Do Not Contact. Type in the phone number to be checked or enter multiple records at once. The results will then show records for Federal, State and and anywhere Advisors company Do Not Call Lists Listing Concierge is an innovative yet simple to use. First of its kind real estate marketing platform by providing best in class comprehensive marketing plan for listings that is seamlessly executed and reaches consumers across all spectrums. Listing Concierge helps affiliated agents win more listings, prove their value proposition and turn one listing into three key features. Include three listing, Winning packages, Launch, Reach and Lux, or you can build your own package. These offer an impactful lineup of digital offerings and marketing customization options where you can tailor the packages according to your needs, produce lead generation opportunities and a targeted approach through digital advertising to reach the right audience. In this workshop we will cover an overview of the different print materials available with each Listing Concierge package as well as optional items and add ons. We'll then go over how to proof each print piece and then talk about timelines, deadlines and expected delivery times for these materials. Let's Jump into a Live Demo now let's jump into Listing Concierge so that we can view an overview of the different packages, talk about some of the differences and options that you have as well as go over how to proof all of those materials. To access Listing Concierge, first sign into mycbdesk.com and then locate the tile for Listing Concierge. You can always utilize the Find an app feature to type in Listing Concierge, narrow down your results and then click on the Listing Concierge title when you go to place your order, you will be given the option to choose between our three exciting Listing Marketing Launch, Reach and Lux. All of these listing concierge packages are designed to help you become a stronger listing agent. These three packages are available in either Global Luxury or CB Northstar Branding. But do note in order to utilize Global Luxury Branding, the listing will need to meet or exceed the Global Luxury listing price threshold for that specific property's zip code. You'll notice that there is also a Build option allowing you to design your own listing concierge experience from the ground up. This option includes a single property website, photo slideshow, social media asset, your property being included on the update, as well as a downloadable property flyer. You can further enhance your custom offering by adding Select Listing Concierge products. Do note that the Build option does not include photography and does not have the option to include a YouTube advertisement. So let's talk about the three core listing concierge packages and the differences between them. First, the Launch package is designed with a Digital first strategy to help you maximize the potential of the modern media marketplace. This package does not include any professionally printed materials, but those options can be added on. The Reach and Luxe packages do include professionally printed materials. Those are the Brochure, the Silver Envelope Mailer and the Just Sold postcard. We talked about how we can add on professionally printed materials to any of these options. For example, if I wanted to add a Just listed postcard to the Launch package, I can simply click on that option which will add the minimum amount and you will see that price reflected at the top during the order process. You can always add on additional pieces at cost. The flyer is available to download out of Listing Concierge and is something that you can print at home or at the office and then immediately hit the road. These flyers are great for walking the neighborhood, filling a brochure box, or having on the counter at your open houses. The professional property brochures tell an important story about each listing. They're high quality and designed to showcase the home and you as the selling agent. In the best light possible. You'll receive brochures to distribute to interested parties and to use as samples in future listing appointments. Make no mistake, there is no better Come list with me than the Silver Envelope Trifold brochure. It's proven to be your secret weapon when it comes to generating additional listings. When this lands in the mail, it looks like an invitation to a party or a wedding, which means it gets opened. And when it gets opened, you win. This is now available with a Trackable QR Code Use the Tri Fold mailing brochure to tell your listing marketing story to all of the neighbors. The Just Listed and Just Sold postcards are super jumbo five and a half by 11 inch postcards that are sent around the listing with a trackable QR code as well. Now let's jump into an active sample listing concierge order and go over the proofing process as well as the timeline for our printed marketing materials. When you place an order for a listing concierge package, you are assigned a listing concierge coordinator to assist you with the proofing process. In order to begin that process, we need two things. The photographer needs to have uploaded the pictures into the listing concierge platform and we have to enter a marketing description and a headline for that property. Once those two things are met, our listing concierge coordinator can start to design and release proofs. If you'd like to look at the timeline of how that proofing process works, you can always navigate to my CBdesk and then on the listing concierge tile click on Timelines which will bring up this document. So this timeline is for receiving proofs only. There is some additional information related to mailing and we'll jump back to that shortly. Let's go back to our listing concierge order and get started with the proofing process. The first thing that we're going to work on is the flyer which we can access and edit as soon as the photos and property description are in the system. From the order management screen, I'm going to click on Flyer. The first thing that it's going to bring up are template options. I like to usually narrow these down, so the first thing that I might do is select my preferred number of sides. In this case I'm going to click on two sided flyers which is going to narrow down my results and then I'm going to click on the option for the blue headline. This is going to bring up the design space and you'll see that I have a lot of different options for customizing this flyer. If I wanted to change the headline, for example, I can click on this text box and simply edit the text and then save. I can do the same thing for the main marketing description box at the bottom. Although do note this will automatic import the marketing description that I have entered into the platform. In the case of a two sided flyer in the top right, you'll notice that there is an option to switch to the back page. In this case I need to enter additional photos into My design To change the order of photos or to add new photos, I can simply click on the camera icon in the top right which will bring up my image library and then I can simply drag and drop photos into those designated placeholders. If I wanted to change the location of any photos, I can also drag a photo from one of the existing placeholders to another and it will swap those photos. My design looks good and ready to print. I can simply click on the blue done button in the top right. It will finalize the project and then I'll have the ability to download this design as a PDF in the top right. For printing, I would recommend downloading the high resolution image which will save a PDF to your computer and then you can continue to print this design at home or at the office. If you ever needed to go back and make any changes to this flyer, you can always click on the Make Edits button which will bring the design space back up. Or if you wanted to completely change the layout or the template, you can also click on the change design option. Now let's work on the professionally printed brochure. I'm going to click on Order management in the left column and then click on Brochure. The design process is going to work very similar to the flyer. So as you can see, I can switch between front and back page. In this case we're working with a bifold book brochure and so front page is actually referring to the exterior pages and back page would be the interior. But similar to the flyer, I have the ability to click on the headline, the marketing description to change that text. And if I want to add photos, I can click on the camera icon and drag my desired photos into those placeholders. Once you are done with the design, you are going to click Done. In this case, because it is a professionally printed brochure, you do want to double check that this flyer looks exactly how you want it to look before being sent to the printer. I would always recommend downloading the PDF at this stage and viewing it in PDF view to make sure that everything is correct. If everything looks good and you are ready to send this design to the professional printer, click on the complete button. It is going to ask you one more time if you want to add any additional units at cost. You can then click on the next button. You would then update your delivery method. So where you want these professionally brochures printed, they can be delivered to your home address, to the office or any desired address. You would then read and accept the conditions and then complete the order. Do Note at the bottom that it does show the print deadline. So as long as the brochure is sent to the printer before 2:30pm Eastern Time, 1:30pm Central Time or 11:30am Pacific Time on a weekday, it will print and ship on that same business day. Janessa Cut here. I'm going to get the information about Rush Saturday delivery. Really quick to talk about that. Okay, cut in here. These brochures will ship via UPS next day air and arrive on the next business day, but it does not include weekend delivery. It is possible to request Rush Saturday delivery. In order to do that, you would approve the brochure like normal and then immediately send an email to your listing concierge coordinator requesting either Saturday anytime Delivery or Saturday a.m. delivery, which costs more. Your listing concierge coordinator would then submit a request and then you as the agent would get an email with confirmation and a link to pay for that upgraded service. You'll notice that the Just Listed Postcard, Just Sold postcard and Silver Envelope mailer are labeled as full service items. That means that your listing concierge coordinator does need to begin working on those projects and then unlock them for you for editing. Once your listing concierge coordinator has unlocked the design, you can use the design space in the same way that you did the brochure so you can change the headline, the marketing description, swap out the photos, or change their location on the template. Once you've made your changes, confirmed that the PDF looks exactly how you wish it to print, you are then able to click the Done button and then complete in order to give your final approval. Once you've approved any of these mailing options, you'll be taken to a screen that allows you to select your mailing options. The most simple option is to mail to a radius surrounding the property, which is the quickest way to process your mailer. Keep in mind that the radius includes any single family homes within a two mile radius. If you're trying to target a more specific complex or a specific street or number of blocks, then you may want to use the option to upload your own mailing list. If you'd like to upload your own mailing list, you can choose that option. Just make sure to download the Listing Concierge address template, add your addresses to that template and then upload into Listing Concierge. If your list contains more addresses than what's included with your order, it will use kind of up to the amount of that order. Postcards and mailers are sent via the U.S. postal Service and will reach mailboxes approximately 7 to 17 business days after approval, you do have the opportunity to upgrade your mailing postage from standard to first class, ensuring faster delivery and greater impact. This cost difference is is charged at cost. I want to remind you about our amazing marketing support resources available to you@coldwellbankermarketing.com here you can browse through the latest edition of the Marketing Catalog, sign up for an upcoming live workshop, or view on demand marketing education via our YouTube channel. You can also book a virtual marketing appointment via Next available scan the QR code on your screen, or visit coldalbankermarketing.com to take advantage of these amazing marketing resources. Anytime, anywhere.