Marketing in Motion Video Strategies for Agents / Custom Video / Unlocked

Hello and welcome to Marketing in Motion Video Strategies for Agents. We appreciate you being here since this program is optional and discusses best practices for your consideration. If you're thinking of adopting any of them, please make sure to review the requirements with your region with your manager, including those related to contacting customers. We want to highlight the importance of the Telephone Communication Protection act, better known as tcpa. The general rules are it's okay to call people if the person recently gave you their phone number, but remember to check the DNC list regularly if they haven't spoken to that person in a while. You also want to check the DNC list anytime you don't have permission. Automated calling texting platform should never be used. Pre recorded messages and artificial voices should never be used. You will be personally liable for any violations of the tcpa. I'll mention the TCPA a few times throughout this presentation. Here's how you can access the DNC list to navigate and use the Do Not Call system on Coldwell Banker Realty. STEP 1 Sign in a desk and you'll find the tile that says Do Not Contact. You'll select that tile and then you'll be able to bring up the phone number, fax or email and you can search a single records or multiple records and check to see if they're on the Do Not Call list. Please follow guidelines for further guidance. Results will show records of federal, state and anywhere advisors companies Do Not Call List as real estate agent, you can tap into tools like Microsoft Copilot to create reports, presentations, emails and marketing materials. It can help you streamline tasks, boost efficiencies. Remember, AI isn't always spot on, so it's essential that you proofread and ensure that the information is accurate because ultimately you are responsible for the content. When using AI generated content, consider adding a disclosure. Also stay compliant with copyright laws, ethical standards and fair housing regulation. Lastly, exercise good judgment, protect confidential information and review AI generated content thoroughly. Unlock the full potential of your client presentations by combining the power of our custom video tool with Moxie Present and Listening Concierge. This integration approach allows you to create dynamic interactive presentations that captivate and engage your audience effortlessly. Create personalized video content using a diverse library of your professionally designed templates. Enhance your listening and brand presence with compelling videos at no additional cost. With a Moxie Present, create Data Rich Presentations, a platform designed for real estate agents to create polish comparative market analysis or CMAs listing presentations and buyers tours within custom videos and marketing Listing Concierge Leverage Listing Concierge to combine digital social media and print marketing ads, including those produced spot on features on Kabwe Bankers YouTube channel. In today's live demonstration, you learn how to integrate videos into your strategy by using our custom video tool to upload and manage content downloading Property videos from Listing Concierge and enhance your mock to present client presentations with engaging visuals. We'll also cover SEO strategies including the importance of tags and metadata. Your videos reach the right audience using our custom video tool to upload and manage content Downloading property videos from Listing Concierge Key SEO strategies like tags and metadata now we'll move on to our live demo. To find the custom video tool, we'll start by logging into my CB desk. From there we'll look for the tile that says Marketing Center. Open up Marketing center within Marketing Center. On the left hand side you'll see the option for custom video two options down from the Home button and open the Custom Video Tool Editor. The first thing you'll see when you open the custom video tool is a library of templates available for you to personalize. When you hover over them, they'll start autoplaying and it'll either give you an option to preview or just select that template. When we want to swap out the content on there for our own content. If there's a video you've already worked on and you want to go back and edit it, click in the top left hand corner Back to Video Library when you get to my video library, this is where you'll select videos you previously created. It doesn't make a difference if you're editing a older video or a brand new video. The Video Editor tool operates exactly the same way. The only difference is that what preloaded information is already on the video or if you're starting from a template or from scratch. We covered how to use the editor in our Create Custom Videos Overview workshop and we have the recording in our marketing YouTube channel that we'll share in the description bar below. So when you load up the custom video tool you have a few different options. Option one is that we can either go with an existing template that's been created by a cold banker or whether going to be for a landscape video or for a vertical video. We either going to select going with one of these templates and keep the pre made music and text and graphics on there or we can start with a fresh blank one or we can go back on the top left hand corner back to Video Library. So if you've already had a video you worked on, you want to edit it. That's where we would select here, but we will be going with a newer video just to kind of start fresh here. And now we have our template available with all of our graphics and information. Now the only thing we want to swap out is the content. So if you might be sitting on content that you might page in the middle here you'll see an options of marketing materials. We are going to be looking for video slideshow or video Once you're on the video section of your listing concierge order in the top right hand corner you'll see the option for make edits, copy, link or download. Since we bring this into our custom video editor, we don't want to have any conflicting graphics on the video since we'll be able to add those ourselves in the editor tools. So we'll be looking for unbranded Video slideshow versus Branded because unbranded will have all the stuff stripped of it so it has just the content on there. So once you click unbranded Video slideshow or unbranded video a few moments after you hit that in your recent Downloads folder, the MP4 file will be downloaded. Now that we have our video downloaded and we want to import it into our custom video editor, we go back to our Video Editor tab and under image or video here we want to upload our content that we just got from Listen Concierge. Click upload and you'll be able to see there today our most recent folder or most recent download. I'll leave that to you. When you're downloading it, give it a few moments to upload. Upload. Once the video finished uploading we click on it is now selected and since it's already a pre made template, once we've adjusted our scene, if we want to adjust to any other part in the video once we're done with that or trim it, then hit back to edit and then you would fill in the rest. And since we have a bit of a white background here, it's a little harder to see the white text. We're going to add a little bit of a dark background to it so that the white letters contrast a little bit harder against the background so it's able to see the text and doesn't get so blend in with the other elements in the background background. If I wish to add additional voiceover you can hit record here. But if we want to see a sample of the video we would hit play. And from there we can see that our video has been played and has branded and has already has the template. So we're able to do in just a few easy steps. Take our pre made Listen concierge videos and imported a custom video and now we have branded social media content or website visual aids. Make sure the audio source for the file is muted when you're doing the voiceover. The option is on Use the Voiceover tool to record full voiceover tracks for video. For assistance creating voiceover script, you might want to use Microsoft Copilot when recording, be aware of potential background noise and audio quality of your microphone and as an option choose a background music of your choice. Change from the default ones to change the music. If you go to the top right hand corner over here where it says music we have a variety of different music options to select. Now I might recommend going through and see which one matches the tone and the vibe of the video or the messaging you're trying to get across. But all these are copyright free audios so you don't have to worry about them being copyright strike or worry about any issues with compliance and we'll select this one. Now if you've added the voiceover of your choosing, we've added some music. Now I recommend previewing your video to make sure you're satisfied with the copy, text and audio. So before it's ready to go and you post it to the social media platform or website or presentation you plan attaching it to. Because once you export it, you want to make sure that looks right the first time so you don't have to keep going back doing multiple edits. Click Process and add to Library. Now that's finished. It's now taking your video and exporting it. So on the My Video page you'll see the option of a green eye next to the status. That means that the video is active and ready for download to be shared and published to websites or to your social media accounts. When you select the video, it'll bring you to the video profile page. From here it'll give you a variety of different information on the tracks you use, the analytics and social activity. On the analytics tab you'll give valuable information on the video engagement, average watch time, video impressions, and how people are sharing and viewing the video. The information gives context to the performance of the video and where you might want to make certain improvements. Because the way you're able to use average watch times is because let's say you're making a video and it's five seconds long, but at second number three you lose about 50% of your viewers. You might want to take that information and realize okay, what happened at three seconds where I lost a lot of my viewership. That could be a weak point in your video that you might want to adjust and with analytics like that, it'll give you context on what adjustments you might need to make to your video content and strategy. When you're on the video profile page and on the overview section, if you scroll down under video information, you'll be able to see information such as short description and tags. What this information will allow us to do is to give more context behind the video for search engine optimization by adding a short description and other tags here. It will help tell Google or other search engine platforms on what your video is about so that if they are looking for a high end luxury listing that it's in your certain area that the tags represent and be able to find the correct audience. So now these might be certain keywords that you might be looking for in a short description for a search engine so stunning. Modern Smart Home this is trying to tell the search engine platforms on what this video is about and so that if folks are looking for content and it features luxe finishes, a chef kitchen, spa life primary suite, Media lounge, ac, you can see there's kind of a theme here of these are the keywords. Now for tags. As an example we might want to look for column for sale. Another tag we might want to add could be Modern design home New construction Smart home futures. These tags will then help further more on the algorithm to tell what the video is about so that we're able to find the correct audiences. So the video information has been added and updated. If you continue to scroll down on the left hand side for video files, you'll see all the dimensions and options we have for the video to be exported and you'll be able to see other MP4. You'll see a green check mark for the video options available for this video. So this video is available in 1920 by 1080p, which is also HD quality. So now that we've updated our video information with our short description and meta tags for search engine optimization next to the video information, you might want to make any further changes to the thumbnail. Make sure that the video looks as appealing as possible. So if somebody wants to click and watch your video that it makes them want to click physically on it, we always recommend that you make sure that generally that the thumbnail is the same size as the video. So we that's why in the description above it's generally recommended you either do 16 by 9 or 4 by 3. So it gives you the best crop, crop and aspect ratio. So it's taking up the largest amount of the screen at the very top here we have a couple different options for getting it into Moxie Present or other platforms. So if you click the download button in the top right hand corner, when you select the download option, you have a window will pop up giving you an option for how you want to export your video. And since you want to give the highest quality video downloaded, we'll do the 1920 by 1080p. So download very similar to the listing concierge video as we did before, it's going to show up on our recently downloaded folder when we hit publish or embed. It gives the option to be able to snag the embed code. And if you scroll down below the player, it'll give us the option to copy the code. You'll either either highlight and copy and paste this information or just copy it right here, this iframe. So now that we either have the embed code copied on our clipboard now or it's downloaded in our download folder now the next step is deploying it. So now we're going to go back to my CB desk. On my CB desk we are going to head over to moxieworks. You either can look for the Moxie Works tile if you have alphabetical order, or you can search Moxie Works in the search bar above. So within moxiworks, if you select Moxie Present at the top here present, it will bring you to your home dashboard. So you either can add our video to an existing presentation or add it to a new presentation, but the steps are more or less the same thing. We are going to hit Create new and we can start from a brand new CMA or buyer's guide. Other marketing materials you might want to use. But for this example, we're going to use an existing template that we're going to edit. So if we hit the little pencil icon on one of the profiles and then we can select pages at the top, you can see there's 12 next in this description. And then what we're going to do is we're going to add a new page and we're going to create a new page because we want to make this video its own slide. So build page and it gives us an option to choose between a variety of different sections. But since we're only playing the video, we'll just have just the one panel that gives an option to add text, video, images or more. We are going to select more. When the black window pops up we're going to look in the bottom right hand corner that says Source and this text box will appear. This is where we're going to be able to take the information. From here the publishing embedded this code, copy this here, paste it here in source and then hit ok. But we're going to have it in the center. That's something I always recommend. From there you'll see the little iframe load and then you'll hit save. It'll ask you to name this particular slide if you want to save it. So we are going to name this custom video and save to my pages and here's the video and now that once it's saved we can close this down and so now the video has been added to our CMA as a clickable option and will play during the PDF. From here you would do any anything else you might want to do as far as sending it or sharing it with other clients or with yourself. But this is a way that you can take your custom videos from Listen Concierge in the custom video and then you're able to make further videos for your listing presentation or buyer's Guide or other CMAs. And then here are a few more video terms and best practices to keep in mind when posting videos online to get maximum saturation for viewer engagement and audience reach. Search engine optimization is a practice of improving your content's visibility on search engines and social platforms. Why is SEO important for social media and YouTube? Increased visibility higher ranking leads to more exposure more traffic attracts organic viewers to your videos and posts Credibility builds trust with your potential clients. The key SEO strategies for YouTube to optimize YouTube videos for real estate brokers should focus on several key areas. Relevant content Creating videos showcasing property tours, neighborhood insights, market updates or home buying slash selling tips. You want to make sure that you're creating compelling titles using keyword rich titles that attract viewers accurately and represent the video's content. Like an example luxury home tour in XYZ your city or 5 tips for first time home buyers Strategic Tags Utilize relevant tags to help YouTube understand the video's topic and improve discoverability. So Arizona Real Estate Phoenix Real Estate San Francisco Real Estate Luxury Home Property Tour Home Buying Tips these are the keywords that people are searching for and search engines are using to help connect audiences with the content that they're looking for. And always have an engaging thumbnail design eye catching thumbnail that entices viewers to click on the video. So this could be used professional photography having nice large logos or using titles or graphics or animations that can help improve the overall engagement for people to want to click on your video. Because a thumbnail is like preview of what the video is going to be and having a strong thumbnail can help make the video get further engagement. As we can see here on a Screenshot from the YouTube upload page. This is where you put that relevant information in there to make sure that your video has a strong title, a detailed description, an engaging thumbnail, and that the visibility is set to public. Once all the information is done, please make sure to click the video preview to ensure that the video uploaded is accurate and will look how you envisioned it on the platform. SEO for Instagram High Quality Content Post visually appealing videos that showcase properties, provide valuable information and highlight your expertise. Relevant Captions Write engaging captions that include relevant keywords and hashtags using a mix of broad and specific hashtags to reach a wider audience and target specific interests. For example, Hashtag Real estate Hashtag luxury homes Hashtag home listings Location tags Tag your video Relevant local information to get visibility among local users Profile Optimization Optimize your Instagram profile with clear website links and contact information. So to kind of sum it all up with within this slide is that you want to make sure that you're getting a nice mixture of hashtags where people are posting like millions of people to every single day. So how many people are posting in hashtag luxury homes every day? Probably a ton. But if you're going to do hashtag Portland real estate, it might not get as many hits, but you're going to get more of that nice mixture of larger more national audiences versus hyper local audiences. So you want to have a mixture of it. Both very similar to the YouTube upload. You want to make sure you have a strong thumbnail to edit the COVID You want to make sure that your caption is detailed and engaging because they're tracking how long people look at each post. So the more detail and thought and more engaging the writing is, people will read it, it'll boost the engagement on it, and you want to make sure you add the hashtags into the post and always make sure you tag the city or the area on where the home or video or content be in place. Tags are a way to use relevant keywords to tell the platforms on what your video is about. So that's why you want to make sure you include the property type, location, the futures and other relevant keywords about the home, whether it be for a listing or if it's for a area piece on a neighborhood or business Keywords are also maybe outside the realm of real estate, but are also relevant to your topic. Make sure they're within theme, making sure you're driving it to the right audiences and then so for metadata information that helps describe your videos, such as a title, description, category or thumbnail as we wrap up today's workshop, I want to remind you about our amazing marketing support resources can all be found@cobaltbankermarketing.com here you can browse the latest edition of the Marketing catalog. Sign up for upcoming workshops View on demand marketing education via our YouTube channel. Book a virtual marketing appointment via Next available Scan the QR code on the screen that'll take you to cobolbankermarketing. Com. Take advantage of these amazing marketing resources anytime, anywhere. I'll give you a moment to scan this and pause it if you want to. Pull your phones out if you want to get this on your screen. Thank you for watching our video. Please don't forget to like, comment and subscribe and I hope to see you guys soon in our next video. Thanks.