Your Market in a Snapshot / Market Quest / Essentials

Welcome to your market in a snapshot with MarketQuest. We appreciate you being here since this program is optional and discusses best practices for your consideration. If you're thinking of adopting any of them, please make sure to review the requirements in your area with your broker or branch manager, including those related to contacting customers. We do want to highlight the importance of the Telephone Consumer Protection act, better known as tcpa. The general rules are that it's okay to call people if the person recently gave you their phone number, but remember to check the DNC list regularly if you haven't spoken to that person in a while. You will also want to check the DNC list anytime you don't have permission. Automated calling Texting platforms should never be used. Pre recorded messages and artificial voices should never be used. You will be personally liable for any violations of the tcpa. How to navigate and Use the Do Now Contact system in CBR Number one, sign on to desc, then click on the Do Not Contact tile or simply type in Do Not Contact on the search bar. At the very top, type in the phone number to be checked as a single record or you can enter multiple records separated by commas. The Do Not Contact system will identify records which appear on the Federal, State and anywhere advisors company do not call list value proposition MarketQuest is a reporting platform that intakes MLS transaction data and generates insightful reports with relevant analysis of the real estate market. This easy to use tool helps you position yourself as the local market expert. Some of the key features Number one Claims Market Position Reports, Market Trend Reports, Market Snapshot Custom Market Report and Reports are available in a variety of formats that can be used for print and digital advertising. In today's live demonstration, I will provide you with an overview of the entire MarketQuest platform where we will review each available asset. We will cover Quick reminder of assets available through MarketQuest Image Gallery how to create a Market Snapshot Downloading snapshots and file formats and then posting on Facebook Posts and Stories as well as Instagram Posts and stories and LinkedIn. Now let's go live to explore MarketQuest. You can find MarketQuest on desk. The first step is to login at Desk by typing in mycbdesk.com once you have logged into Desk, so search for the MarketQuest tile. You can do so by scrolling through the desk or by searching MarketQuest at the top search bar. Most affiliated agents should default to your own MLS and shouldn't have to change this, but you will need to confirm once if you are entering MarketQuest for the first time. If you belong to more than one MLS, you will need to select one and confirm upon opening MarketQuest for the first time. You can toggle to change your MLS selection at any time, but if you are only able to select one MLS at a time, then confirm. If you're opening MarketQuest for the first time, you will be asked to confirm the MLS that you are a member of. Once this is done for the first time, you do not have to reconfirm your MLS again. From the MarketQuest main dashboard which you are looking at, you can see the various assets available in MarketQuest. The available assets are are number one claims. This is where you can find relevant number one claims by using filters for geography, time period and more easily share these claims via email, social media and other platforms. Next is your Market Position Report. The Market Position Report displays the market share that is captured by each of the five major brokerages in a selected location within the mls. Dead Market Trends the Market Trends Report gives detailed statistics about the real estate market over the last three years. See trends on sales, average, sales price and more. You then have the Market Snapshot. This is a monthly view of the top five statistics in the real estate market. These stats are compared with the previous three months average and finally the Custom Market Reports. The Custom Graph report gives customize detailed statistics about the real estate market. See trends on sales, average, sales price and more. Today, however, we are focusing solely on the Market Snapshot and if you need assistance on other assets within MarketQuest, please reach out to your local marketing specialist. All right. Now I will demonstrate how to generate a Market Snapshot, but before I do, let's quickly take a look at our Image gallery to decide which of the background images we'd like to select. For the reports we are generating. For each of the marketing assets or reports, a background image may be selected. The default image is a photo of a starry night sky above the home's rooftop, but let's review how the image can be changed in the Image Gallery, which is a gallery of 12 localized images that have been selected for each of your different Metro areas. In order to find those, we're going to go to your settings and select Background Image. So let me click on Edit Settings and scroll down to where it says Background Image. We'll start by clicking on your profile photo in the upper right hand corner as I just did, and selecting that Settings button. From there you will scroll down here to Background Image section at the bottom of the page and click on the Camera icon. From the 12 images available, you may select which one you'd like to use as your default image. Once the full image gallery pulls up, you'll have the option to maximize each one of these by clicking View, and you can either set it up as your default image or return to the Image Gallery. In this case, I am going to select this image right here as my default image. Once you've changed your default image, you will notice that it is now reflected by closing out of here. It is now reflected in the Background image section of your settings. You can change your image at any time. However, we do recommend making sure to change your image before editing the MarketQuest report that you're going to use, as it will reset the filter criteria if you leave to change your background image and come back Market Snapshots is the most used report in MarketQuest. The Snapchat will display a monthly view of five of your filter statistics for the real estate market of your choosing. These stats can be selected from A list of 12 Common Data Points which may be compared with the previous three months average or the same period one year prior. We will start by selecting your location, whether by the search bar or the filter checkbox. Location filters are right here. County, city, zip, mls, area, school district or subdivision. If multiple locations are selected, the various location data points will be combined for the report. Next we will make our report filter selections, which do include slightly different options from your previous reports. Property Type, Time period and Price Range under property type, you can choose multiple single family, townhome, condominium, multifamily, mobile, commercial and lot land. Default selections include single family, townhome and condominium. Under the time period, you can select a month and year or select a custom date range. It defaults to the last completed month. Under Price range, the option to manually input a minimum and maximum price is available. This can be left blank and then the Update button will generate or update the report based on your selected criteria. Analyzing the Report when initially generated, your snapshot will display the number of properties sold, average days on market, average sales price, sales price to list price ratio, and average sales price per square foot. You can change which five statistics show on the snapshot by clicking Edit Data Points. You can display no more and no less than five statistics of your choice. And note that in order to change selections you will have to first deselect the data points you don't want before you can add the data points you want to use. The monthly time period will show data, trends, arrows and percentages of change in comparison to the average of the previous three months data. If you use the custom time period. It will show data trends, arrows and percentage of change in comparison to the data of the same time period from the previous year. Downloading Market Snapshots and File Formats now that you've created your market snapshot and customized all aspects of the asset, we're going to cover how you can download your assets and which dimension and format can be utilized on which platform. After clicking right here on the Share Snapshot button, you will see four different options to download, Download, Wide, Tall, Square and Postcard. Today we will cover the first three options as these are the appropriate social dimensions and file formats for social sharing. If you want to utilize a market snapshot for postcards, the format will be a PDF to download Square. This is the perfect dimension for Instagram, Facebook and LinkedIn posts, tall is a great dimension for Facebook and Instagram stories and Wide. This dimension can be used for Facebook, LinkedIn covers or Facebook posts. Now that you've prepared your market snapshot, we're going to demonstrate how these market snapshots can be posted to different social media sites. Facebook, Instagram and LinkedIn please note that today's workshop demonstrates and includes instructions on how post posting can be done for web based sites like Facebook and LinkedIn. If you want to learn how to utilize the social media mobile apps to post these assets, including posting to Instagram from a mobile device, please reach out to your local staff or marketing specialist to detail exactly how that's done. Before you post to your web based social media sites, make sure that you are logged in into the appropriate social media pages that you're planning to post to. So let's cover the first posting options on Facebook. Post your market snapshot on your personal Facebook page. Log into your personal Facebook account on your desktop and if you post business related content that you want to share publicly on your personal page, you may want to customize your post audience before posting. If you are sharing two posts to different audiences, you can add different customization options. For example a Catching ad copy Text Emojis Location Feelings Invite collaborator tagging by clicking the three dots at the bottom of the post. Then let's take the copy that we want to post, enter it here, click the Photo Video icon and then let's select or drag and drop the image from our market snapshot. After you've customized your post and you proofread it, click the blue post button to publish your post. As I mentioned before, the three dots will allow you to tag people, add feelings, activities, etc. And in order to select your audience, click on the drop down menu below your name and decide whether you want that to be a public post or you want it to go to a specific audience that you've saved and click Done. Posting to Facebook Business Page select your Business Page account on your Facebook or use Meta Business Suite. In this demonstration, we're just covering the Business Page option without going to the Meta suite. Make sure that at the top right hand corner where your profile is located, you switch your account to the correct Business page you want to post to. From this switch you can customize your post the same way as we covered previously on the Personal Page. What's on your mind? Let's select the copy the caption that we want to enter and then the Media source in this case my Market snapshot, drag and drop or upload and the Post customization options are the same for the Personal Page. After you've customized your post and added the Market Snapshot image, click on the Post option to publish it. Here are your customization options and here are your audiences. Then we are ready to post. To post your story as well, you will utilize the Toll Market snapshot. Instead of selecting the Post option, you can click on the Create Story option at the top of your professional dashboard. On your Business Page homepage, click the plus sign and select the Create Photo Story option again. If you're utilizing Meta Business Suite, you can select both Facebook and Instagram at the same time. In this case, I'm going to select my Tall Snapshot and open. After clicking on the Create a Photo Story, a pop up window will show up and you can select the file on your computer just like I did. If you want to add a link to your post, you can do so by clicking the Add button Web link and entering the link to the website that you want to post to. Then share to Story again. If you want to learn more about how to post from your mobile device on the Facebook or Instagram apps, please please reach out to your office staff or your local field marketing specialist for further instructions. Here is an example though of the Market snapshot as posted on Instagram. Now that we've reviewed Facebook and Instagram, let's cover how you can post your market snapshot on LinkedIn. Log into your LinkedIn account, then click on the Post option for LinkedIn. First let's select the Media our snapshot, then next and prepare your caption for the post. You can customize your audience by clicking on the arrow next to your name right here. Whether you want to post for everyone to see, or your connections only or any specific audiences, then you can add your own verbiage just like I did and publish your post or schedule for later. You can either click Post for it to go out immediately or click on the clock to schedule for later and select a date and a time for the post. Click next to complete Looking for More Marketing Workshops? Elevate your business with the best tools in the industry to help you grow your business, bring your brand to life, amplify your reach on social media, promote listings, generate leads visit cbrmarketingworkshops.com to browse our calendar that has an easy to use and streamlined signup process to unlock live sessions five days a week. Or you can scan the QR code here to browse upcoming marketing workshops. We also have workshops on demand. You can view our recorded marketing workshops on Demand at our YouTube channel. Watch @ your own pace. Full recorded marketing workshops, helpful quick tips, playlists sorted by class level, products and quick tips. You can subscribe to get easy access to our channel or you can scan here to check out our YouTube channel. Quick virtual Support the Next Available Appointment is your resource for expedited marketing support. You can book a 20 minute next available appointment in as soon as two business hours to receive virtual support for a dozen of our core tools. You can also scan this QR code here to book a Next Available Appointment or click on the tile for Next Available Appointment on desk. Thank you all for attending today's live demonstration and have a wonderful rest of your day.