Name a specific person who works there and what they're working on. Billy, Susie, Karen, Chris. That insider detail cuts through noise better than any generic pitch because it proves you actually know something about them.
Hands down the best opener. I don't care if it's email, phone, doesn't matter. The best opener is, I spoke to so-and-so and they let me know. I spoke to Billy and he let me know that you all were trying to figure out the best approach to modernizing your integration strategy. Susie let me know you were leading the Copilot implementation. Karen shared about the challenges you all were facing with accurate forecasting, aggregating the data from all the different regions. Chris let me know you were leading Project Scale to kind of streamline the operations with your acquisitions. The reason this is so effective is because of relevance. That is the single most important aspect of any outbound is being relevant with all the noise in the world, with automation tools spamming everyone's inbox. The more that you are relevant, the better success you'll have landing conversations and meetings with folks. And the best way to be relevant is to get inside scoops from team members.
