Tanner SmithCEO Syndicate Marketing | Scaling 7, 8, & 9 figure businesses | Performance marketing for ecom, local, and info businesses

Can't Monetize Your Followers - Watch This

26 Nov 2024 · 1 min

Watch on YouTube

1:01

In this brief YouTube dialogue, Speaker A highlights a creator who, despite having 2.6 million followers, managed to sell only 36 t‑shirts—far below the threshold needed to sustain production. Speaker B analyzes the failure, emphasizing that a large follower count does not equal a targeted buyer base. He argues that followers are not automatically customers; true monetization requires offering genuine value, teaching skills, and delivering transformative results rather than relying solely on aesthetic appeal. B stresses the importance of building real expertise, providing actionable leverage to the audience, and being patient, as lasting wealth creation takes time.

Chapters

This woman creator failed to sell just 36 t-shirts with 2.6 million followers. 36 t-shirts are the base number for the company to continue producing them. Her 2.6 million followers didn't even convert to just 36 sales. Why do you think this happened?
I've seen this a lot. A lot of brands I'm working with might have large followings, but when I actually dig in and see their sales, it's pretty sad. It's oftentimes downright depressing. Just because you have a following doesn't mean you've got really targeted buyers. Followers are not buyers. Buyers can be followers, but not all followers are buyers. What is the value that trying to bring to the marketplace. If you're just good looking, right, is that enough to actually really create wealth? Maybe, but you've got to be very, very good looking. And then what happens when you actually get old and you age like milk? Kind of a problem. I actually focus on building skills. If this is you and you're trying to build a following, don't build a following just merely on the aesthetic of how you look or what you're doing. Actually provide value, teach people something new, provide real leverage that's going to create transformation in the lives of those that follow you, which is exactly what I'm trying to do right now. Not easy, takes time, but anything worth doing, in my opinion, takes time.