Tanner SmithCEO Syndicate Marketing | Scaling 7, 8, & 9 figure businesses | Performance marketing for ecom, local, and info businesses

How business is all about the short game ⛳️📈

18 Oct 2023 · 1 min

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1:14

In this video, the speaker uses a golf short‑game metaphor to argue that business success hinges on mastering the small, detail‑oriented tasks rather than just the big, flashy moves. He likens getting off the tee and hitting long irons to a business’s ability to launch products or secure big deals, but stresses that the real revenue driver is the “putt”—the day‑to‑day execution of fundamentals. He identifies three core small‑game actions: consistently tracking key performance indicators (KPIs), fully understanding the company’s pro forma to see how each dollar invested translates into revenue, and rigorously measuring marketing ROI instead of spending blindly on large retainers. By focusing on these granular practices, business owners can see immediate lifts in performance and profitability.

Chapters

I'll tell you why I suck at golf and why I really haven't been able to figure out how to score on the golf course yet. It's because I suck with the short stick, man. Drive for show, putt for dough. Business is no different. Most business owners do the big things really well, AKA they can get off of the tee. They can actually hit their long irons pretty decent. They're okay getting to the green, but ultimately when it comes to making the putt, they're not able to make it. If you're a great putter, AKA if you do the great things of the small things and you pay attention to the details well as a business owner, you are going to make a significant amount of more money than somebody who doesn't do those things well. So what are those small things? It comes down to making sure that you track your KPIs, that you actually understand what your pro forma is. You're able to understand exactly when you put $1 in, how much money that's generating for you in terms of revenue on the other side. That's one of the biggest challenges I see with business owners is they're spending money in their marketing campaigns. They're spending money, thousands of dollars a month on a large marketing retainer, only to realize that they don't actually know what that's getting for them. If this is you and your business, stop. Figure out how to get to the putting green. Focus on the small details. Do the little things better, and you're immediately gonna see a lift in your business in terms of performance, but also in terms of revenue.