Tanner SmithCEO Syndicate Marketing | Scaling 7, 8, & 9 figure businesses | Performance marketing for ecom, local, and info businesses

How To Sell An Info Product Like Gangbusters

16 Jun 2023 · 1 min

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0:43

In this short promotional monologue, the speaker addresses coaches, consultants, life coaches, and influencers who sell information products. The core advice is to "give away the sauce"—share all of your best, most valuable content for free. By being transparent, vulnerable, and helpful, you build trust and position yourself as the expert, which will convert prospects into paying customers. The speaker emphasizes that holding back is counterproductive; instead, offering everything freely will catapult you to the top and increase sales.

Chapters

Here's how you can sell an info product like gangbusters. Gangbusters! For all of you coaches, consultants, life coaches, or influencers out there that have an information product that you want to sell it and want to sell a lot more of it, and it can be described in one sentence: if you give away the sauce, people will pay you to cook it for them. So give away the value. Don't be afraid of being valuable and giving everything you have, sharing all of your best, most juicy, crunchy secrets with your potential prospects. So next time you're thinking about maybe holding back a little bit with your potential customer your audience, don't. Give everything away for free. Being transparent, being vulnerable, being helpful is going to help catapult you to the top and turn your prospects into customers.