Tanner SmithCEO Syndicate Marketing | Scaling 7, 8, & 9 figure businesses | Performance marketing for ecom, local, and info businesses

People Skills Makes You Money

27 Nov 2024 · 1 min

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0:32

In this short monologue, the speaker challenges marketers to consider who they are really targeting with their ads. He argues that while algorithms can help place ads in front of the right eyes, they only generate clicks; the actual buying decisions are made by humans. Therefore, ad copy should be crafted to appeal to human emotions—making people laugh, cry, or provoke disagreement—rather than merely optimizing for algorithmic metrics. By focusing on emotional resonance, marketers can convert clicks into purchases, whereas ads that ignore human feelings are likely to fail.

Chapters

Let me ask you a question. Are you marketing to humans or algorithms? If you're running ads to algorithms, you're gonna lose. People are still the ones making the buying decisions. And yes, the algorithms can filter for specific keywords and specific things that might have a higher probability to get in front of a person, but at the end of the day, you should be actually selling to humans, meaning your ads should be focusing on emotions. If you're not focusing on the emotions of your consumer, your ads are going to lose. You should be writing ads that make people laugh, cry, disagree with you, or not in agreement. Algorithms might get you clicks, but humans make purchases. Focus on them.