Pain drives buying decisions more than anything else. Identify your customer's specific frustrations—bulky irons, uncomfortable straps—and position your product as direct relief. Offers packed with hard solutions beat weak benefits.
Yo, listen up. I don't believe in doing drugs, but I do believe in selling drugs to my customers. Now, what do I mean by that? Time and time again, study after study shows that the most important factor to create a buyer is pain.
I can't find my keys. Does the shoulder strap of your car cut into your shoulder?
Tired of wrestling around with an ironing board and a big bulky iron? As human beings, we hate pain. We want to do anything that we can to eliminate pain. So if you can actually position and posture your product or service as a painkiller—
Truly hands-free.
Introducing the Pocket something that will alleviate pain for your potential prospects, you will sell a lot more of whatever you're trying to sell. So the next time you're crafting an offer, bust out the hard stuff. Give them everything you can to solve as many problems for them as best as you possibly can. Ain't nobody got time for that weak Flintstone vitamin stuff.
Ain't nobody got time for that.
Give them the hard painkillers.
