Tanner SmithCEO Syndicate Marketing | Scaling 7, 8, & 9 figure businesses | Performance marketing for ecom, local, and info businesses

Two Problems With TikTok Ads You Need To Fix 🛠

9 Nov 2023 · 0 min

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0:26

In this brief monologue, the speaker addresses common complaints that TikTok advertising doesn’t work and attributes the poor results to two core issues: (1) targeting the wrong audience and (2) presenting an unclear offer or product. He argues that when marketers correctly identify the ideal audience and craft a clear, compelling offer that resonates with that audience, TikTok ad performance improves dramatically, turning the platform from inconsistent to a source of “crazy results.”

So when people say, hey, like yourself, that TikTok doesn't work, I would say, well, maybe you've just got two problems. Number one, you don't know how to target the right people. Maybe number two, your offer or your product isn't clear in who you're actually trying to help. If you start with those two things, I think immediately your TikTok ads are going to be better. They're going to perform better because we're seeing across the board right now that TikTok ads, they're a little bit inconsistent. But for the right person with the right offer, with the right audience, you can get crazy results there, man.