What Is The Law Of 7?
8 Nov 2023 · 1 min
0:32
A prospect needs up to seven touchpoints before buying. Social media, both organic and paid, gives you the frequency to stay top-of-mind and beat competitors who skip this step.
A prospect needs up to seven touchpoints before buying. Social media, both organic and paid, gives you the frequency to stay top-of-mind and beat competitors who skip this step.
The other thing here with social media and why it's so important to continue to post both organically and to put spend behind your, your social media posts. In marketing, there's something called the Law of Seven. Law of Seven states that on average, it takes up to 7 unique and different touchpoints with your ideal prospect before they're willing to make a buying decision. So social media allows us to stay in front of these people more frequently. It's a way to stay top of mind where your competitors, if they're not doing that, you have such an advantage over them.
