Engineers pick failure-analysis equipment like they pick phones: loyalty matters, but maintenance cost and turnaround time matter more. Speed gets you back to work faster and earning money sooner.
Chapters
Okay, and how do engineers actually choose the analyzer? Is it kind of brand loyalty, price, reliability, something else? I think there's a mixture of everything, really. So if they've used us, or if they've used a competitor's analyzer at their college where they've been looking for, it's very— I use the analogy of you're either Apple or Android, effectively. So if you've always had an Apple iPhone, you're always going to use an Apple iPhone, and vice versa. But again, it's— I think a large proportion of it is down to the maintenance cost of the analyzer. And the turnaround time, that you're keeping the engineers on the tools and keep them earning money as quick as possible, then they're always happy.