Boiler Brands Compete for Your Business – Here's How To Cash In

In this video, Tulloch Priest addresses gas engineers and heating/plumbing installers, explaining that the most valuable factor when choosing a boiler brand is the installer‑focused loyalty or partner program each manufacturer offers. He outlines the common incentives—cash or credit rewards per installation, extended warranties, marketing support, branded workwear, training, price negotiations, and spare‑part availability—highlighting that many programs increase rewards with higher installation volumes. Priest advises installers to develop strong relationships with a preferred manufacturer, use the benefits of that partnership to persuade customers, and consult a linked blog that details the installer programs of over ten major brands such as Baxi, Valiant, Worcester Bosch, and Aetag. The overall message is that aligning with a manufacturer’s loyalty scheme can significantly boost an installer’s profitability while still allowing the customer to make the final decision.










