Tulloch PriestCo-founder, Gas Engineer Software · Co-founder of Gas Engineer Software

If you can lower your prices, you were overcharging

15 Jul 2026 · 0 min

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0:20

In this brief advisory video, the speaker urges entrepreneurs and service providers not to lower their prices. He argues that the ability to cut prices or run special offers indicates that the business was previously overcharging. The core message is to understand and maintain your worth: if you deliver high-quality work and extra value, customers will willingly pay for it because they seek peace of mind and proper execution.

Don't lower your prices. And if you can lower your prices and you see people doing special offers and things like that, it's not something we've ever done. If you can all of a sudden just reduce your prices, it means that you're overcharging, in my opinion. So I think you've got to know your worth. You know, if you're doing a good job and you're doing all these extra things, people will pay for that. They want peace of mind and they want it doing right.