Stop Losing Customers - The Key to More Profitable Work

There are 3 ways you can make more money with your business. Your first is time, either working longer hours or streamlining workflows so you can work more efficiently. Then there's marketing, finding more customers that lead to more jobs and therefore more money. Lastly, you can become more profitable either by increasing your prices or lowering your costs. In this video, we go over the latter and walk you through the key things you need to do to get more profitable work for your trades business. Head over to our website if you want to download our free workbook, which acts as a complete guide with actionable steps and tips. Check the link in the description. But let's get back to it. The first thing is to understand your costs, prices, and profit margins, because there's no other way to price confidently. Start by adding up all the costs. We're talking rent, utilities, accounting, marketing, and all the other overheads. Then work out the hourly rate you can use to price or gauge the profitability of a job. In the blog, we've also got a calculator you can use to plug and play these numbers. Beyond this, it's important to regularly review your prices and make sure you're getting the best prices from your suppliers. The place you can make the big wins is the amount of jobs you win. I'm not talking about how many enquiries you get, but rather how many of your quotes you win. Visiting a customer's house, Putting together a quote, communicating with a customer, these all take up precious time. If they decide to go with another business, you've done a whole lot of work for nothing. Here are some quickfire tips to impress your customers from the get-go and win as many jobs as possible. Respond to enquiries quickly and don't give them a chance to look elsewhere. Listen to your customers' needs and accommodate where possible. Follow up on your quotes. If they aren't deciding quickly, they're probably weighing up some other quotes. Get in touch to show that you care. Send detailed, clear, and digital quotes. These can be easily created on Gas Engineer Software. As a final note, always try and work with referrals in mind. Happy customers and recommendations are the ultimate form of marketing, as you don't have to spend a single penny or minute on getting the job. That's it for today, and we hope you found these tips useful.