Tulloch PriestCo-founder, Gas Engineer Software · Co-founder of Gas Engineer Software

The Easiest Way To Get More Reviews & Customers

27 Aug 2025 · 2 min

Watch on YouTube

2:12

In this instructional video, the speaker emphasizes the critical role of online reviews for small businesses, citing studies that up to 98% of customers read reviews before choosing a service. The content outlines a step‑by‑step approach to gathering reviews: start by focusing on Google Business Profile because its reviews appear directly in search results and maps, then expand to platforms like Trustpilot or lead‑generation sites such as Checkatrade once a solid presence is established. The speaker provides practical tactics for asking customers for reviews without feeling intrusive, including in‑person requests right after a job is completed, follow‑up phone calls, and email or SMS messages that contain a direct review link. Finally, the video promotes automating the review‑request process using Gas Engineers Software, which can embed a review link into invoice email templates, turning every completed job into a potential review opportunity with minimal effort. The video ends with a teaser for a future episode on leveraging collected reviews and a call‑to‑action to subscribe.

Chapters

Countless studies have shown the importance of reviews. Some even say that as many as 98 out of every 100 customers read reviews before choosing a business. Nowadays, getting more of them just isn't a nice to have, it's essential for building trust, standing out from the competition, and ultimately getting more work. But where should you collect your reviews? Google, Trustpilot, or somewhere else? And how do you actually get more of them without feeling annoying? Keep watching to find out. Where to collect reviews. Start with Google. Your Google Business Profile reviews appear directly in the search results and local maps, making it incredibly easy for customers to see your star rating. Good reviews instantly make you stand out on these search results, as you can see in these examples. Once you've built a solid presence there, consider expanding to platforms like Trustpilot or popular lead generation sites such as Checkatrade. The key is to start strong on one before diversifying. For many people, this is the hard part. How do you ask without feeling embarrassed or like you're imposing on your customer? If you get used to it, asking in person is always the most effective method. Here are some tips. Ask when the job is done, just before you leave. A simple, "I'm so glad you're happy with the work. If you have a moment, a quick review on Google would be hugely appreciated." it really helps a small business like mine, can go a long way. Phone up a few days later. It's always nice to give the customer a call simply just to check that everything's all right. You can simply say something like, just checking everything's still running smoothly, and when they say yes, ask them if they wouldn't mind leaving a review. You can do the same via email or SMS too, but be sure to include a link to where you'd like to receive the review to make sure it's as easy as possible for them. Automate it with Gas Engineers Software. On our software, you can easily add a review link to your invoice email template so that every time you finish a job, there's a chance you'll get a review with zero effort at your end. And that's all for this video. In next month's video, we'll be building on this by revealing how to make the most out of your new reviews. So hit that subscribe button to be the first to know.