The video presents findings from a CheckerTrade report that only 52% of customers trust tradespeople, highlighting key reasons for distrust such as poor workmanship (38%), incomplete jobs (24%), and unexpected price increases (41%). It notes that only 37% of customers receive a fully itemised written quote before work begins. To help tradespeople improve trust and attract new customers, the speaker offers three practical steps: (1) post high‑quality photos of completed work on a website or social media platforms so prospects can see the quality; (2) provide professional, itemised quotes for every job, recommending Gas Engineer Software to create branded, detailed quotes; and (3) actively collect and showcase customer reviews on sites like Google. The video ends with a call‑to‑action to read the full article for three additional tips.
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CheckerTrade recently published a report looking at trust in the trades, and they found that only 52% of customers express feelings of trust when hiring a tradesperson. Trust is one of the most important factors when it comes to a trades business. Repeat business is great, but you can't get around the fact that if you want to grow your business, you'll need a bunch of new customers. And how can you expect to find them if they don't fully trust your business? Some key findings from the report are that 38% of people have trust issues because of poor workmanship, 24% because of incomplete jobs, and 41% are not informed of price increases from the initial quote, and only 37% receive a fully itemised written quote before the job starts. The report did mention that some trades are faring worse than others, and in general the heating industry is well respected and regulated. However, that doesn't mean that there aren't some quick and easy steps you can take to encourage new customers to trust your business and get more work without all the effort? Here are some tips. For starters, we would recommend posting pictures of your work online. This could be on your website or on social media like Instagram and Facebook. Lots of customers find trades businesses through these channels or have a quick peek before ringing up. People tend to believe what they can see, so if you can show them the level of finish you are capable of, there's one less hurdle for you to jump over. Next, we'd recommend sending a professional and itemised quote for every job you do. This is especially important for larger jobs like installations or perhaps new bathroom where there could be lots of different jobs involved. Shameless plug, but I'd recommend using Gas Engineer Software to create and manage all your quotes. They look professional with a company logo, everything can be broken down, and you can even set templates for common jobs such as your gas safety checks. Head over to gasengineersoftware.co.uk to find out more. Lastly, collect as many reviews as you can. Ask your customers to leave a review on sites like Google. If people see good reviews when searching your business, they're much more likely to trust you. And that's it for today. If you want to read the full article and get another 3 tips, then please use the link in the description below. Until next time, thank you.
