Early-stage entrepreneurs mistake activity for progress, spending weekends on low-impact tasks like sending reminders and photocopying while staying stagnant. The real problem is confusing busy work with actual productivity.
When you first start a business, you just do everything and anything. Like, activity is like the most important thing.
When you're first self-employed, you're all keen and you're green, aren't you? And you're like, yeah, I'll do all this. I'll send these boiler reminders out via post and sign each one. And then you get really busy and then it becomes a chore. It's almost like being on a treadmill, isn't it? You're running, but— and you feel like you're doing something, but you're not. You're just staying in one place. You feel like you're being really good, but actually you're spending your whole weekends and evenings just photocopying and absolutely not, that's ridiculous.