Tulloch PriestCo-founder, Gas Engineer Software · Co-founder of Gas Engineer Software

Why competing on price hurts every engineer in the trade

14 Jul 2026 · 0 min

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0:19

Tulloch Priest argues that price competition in trades destroys quality and safety for everyone. When firms undercut each other to win contracts, workers suffer, standards drop, and the whole industry loses. He calls for tradespeople to stop competing on price and instead align on shared values and quality.

The whole industry needs to change, to be fair. I think any industry where people are trying to outdo each other on price, it just lowers the whole standards and the whole industry. Whereas if we all stuck together and sung from the same hymn sheet, which is difficult to do because we've all got different running costs, but just have a bit of pride and self-worth and go, you know what, I'm not going to rush around

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