Tulloch PriestCo-founder, Gas Engineer Software · Co-founder of Gas Engineer Software

You can't improve what you don't measure

20 Jun 2026 · 0 min

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0:18

Small companies often don't track conversion rates, making improvement impossible. By measuring conversions and making small data-driven adjustments, businesses can achieve significant gains in revenue or customer service without hiring more staff.

What are your conversion rates like? Because most small companies don't know. And then making those small tweaks over a long period of time, the effects of that can actually be quite profound. Doesn't mean you have to grow, you don't have to take more people on, but you might find that you make more money or you provide a better service to your customer. But without collecting the data, you don't know.

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