10 Micro Habits That Helped Me Make Millions

What's up, you guys? Welcome back to the podcast. Today we're gonna talk about 10 random micro habits that have helped me make millions of dollars. Now, what I'm gonna share with you here are not anything really elaborate or sexy, but that's kind of the point of this whole episode. So this is not gonna be your standard list of like, wake up at 5:00 AM, take an ice cold shower, journal for 3 pages. No, we're talking about the micro, the small little things that are maybe unsuspecting, but they really do move the needle in the long term. Long-term for your business and your success. So if you are someone who is building something, if you are an entrepreneur, if you are an ambitious woman, stick around. I think you're going to enjoy this episode. Let's dive in.

Welcome to the Makeshift Happen Podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie, here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride. Let's go make shift happen.

Number 1 is that my workouts are the very first thing that I schedule into my week, and it goes along with this principle that I learned from one of my mentors. She always used to say, body before business. Business. And to be honest, I did not used to always follow that. But in the past 2 years, I want to say, since moving to Florida, I hired a personal trainer, I got into weightlifting, now I'm in wedding prep. So yeah, for the past like couple of years, I've been a lot more focused on the body side and the health side and how that really does have a big ripple effect and overflow into the business. Previously, when I was first starting my business and I was really grinding, I didn't really see it that way as much. And I don't necessarily think that that was wrong at the time. It's just like different things for different seasons. And when I was in those early days of building my business, I actually had to cut down on my workouts because prior to the pandemic and being sent home from my English teaching job, you know, I was juggling a lot of things at once. And I actually was really active at the time. I would get a ton of steps because I was living in Europe and I was walking and, you know, moving around the city. And my work was really— I was, I was teaching. So I was walking around the school all day. I was standing in classrooms. I was very, very active. And just in terms of like steps, but then I would also work out a lot. I was working out 5 to 6 days a week probably. And so I was really active, but then once we got sent home for the pandemic, I was like, okay, I want to lock in for these 2 weeks that we were meant to be sent home for and really try to go all in on my business because this is such a blessing in disguise for me that I get 2 weeks off of work where I can just work on my business and not have to also juggle my full-time job. And so as we know, I never went back to work after that. We obviously ended up staying locked down and at home for much longer than just those 2 weeks. But that was a big transition for me because that was the point where I went from juggling a full-time career and building a business on the side to really just going all in on my business because we were locked down for a couple of months. And then the school year ended that summer and I was like, I'm just gonna try and not renew. I'm gonna see how I go over the summer. And if everything works out the way that I'm hoping it will, I will never have to go to go back and work in a school again. And that is exactly what happened. But that was like my grind season. So I actively had to take a step back from how much I was working out, and I started working out less. And that was on purpose because I knew that there was not enough space in my life to be able to build what I wanted to build at the speed that I wanted to build it if I was trying to fill all of these buckets at the same time as well. And you guys have heard me talk about bucket theory before on the podcast, if you've heard that episode. It's just the concept of like all of these different areas of your life are like different buckets, and you only have have one set amount of water, which is like your time and energy and effort per day. You're allotted a set amount of water per day. And if you're trying to pour that water into 10, 12, 15 different buckets, when you get to the end of 8 weeks, 12 weeks, 6 months, a year, you're going to look at your buckets and all of them are going to look like they haven't really filled up that much. And so you're going to feel defeated, you're going to feel like you didn't make a lot of progress. And it's not because you weren't doing a lot of things, it's just that you're focus was so split and you were trying to fill way too many buckets at once. Whereas if you can put some buckets on the back burner, put them off to the side, kind of say, all right, I'm not going to focus on that for right now. And just go all in on like 2 to 3 buckets maximum. Then you're actually going to see that progress. You're actually going to see those water level rise. And so that's what I had to do at that time in my business. But now the point that I'm at today, things look a lot different. And because I've been a full-time entrepreneur for, I don't even know how many years now, 5, 6 years, I guess. I'm like, how long ago was the pandemic? Why does it seem like it was yesterday? And also at the same time, like a decade ago. So yeah, I mean, that was like 6 years ago. So because I've been full-time in my business since then, a lot of things have changed. And because of that, for the past few years, I really was like having an aha moment of like, okay, I understand now that I have a little bit of stability, now that I have a little bit of spaciousness, I can see how important it is to actually treat my physical body as the vessel for this mission, what I'm trying to build in the world, the work that I want to do, the people that I want to help, and how if I'm not sufficiently pouring into that vessel, that is going to affect me. And in fact, I have my mastermind clients do something when we start inside of Top Tier Mastermind. They have to choose one thing that they're going to do on a daily basis that is a dedication to themselves as the founder of the business, as the vessel through which everything else flows. And so it's not like a, oh, I'm gonna post every day. It's not something business. It's like, what are you going to do for you that's gonna fill your cup and put you in overflow as the vessel behind the entire mission and business? Because nothing is going to work as well if you are not fueled and if you are not on top of your game physically, mentally, spiritually, all the things. So something that I really enjoy doing and have enjoyed doing for the past few years now that I have more stability to do so is to say, yeah, I should put my body before my my business. And so my workouts are the very first thing that I schedule every single week. I sit down with my calendar typically on Sundays and I go, all right, what's my workout split looking like this week? I've shared that in a recent episode as I talked about wedding prep, what I'm doing with workouts and what that split is. If you guys are curious, you can go listen to that episode. And so I block all of that in, and then from there I look at my tasks and I'm like, all right, now I know what I'm doing for the week. So going off of that, number 2 is that I theme my days. To reduce the task switching. This is a really, really big thing. And I still think that there's room for improvement for me on this and that I can get even better at it. But I remember the days where I just had a Calendly link out there where people could book sales calls or book their client calls with me, and they were basically just choosing whenever they could lock in on my calendar. That is one of the most chaotic things. It gives me— it makes my skin crawl thinking about people out there in the world, they're just being public links where someone can just make an appointment on my calendar at any time that they want to. Oh my God, if you can afford to not do that, I highly recommend not doing that. Coordinate your meetings with your clients on a 1-to-1 basis. If someone's working with you in high proximity and they sign on and they have a 3-month contract or 6 months or whatever it is, it doesn't even matter the timeframe. It's like, just work it out with them, have a conversation, be like, hey, so I take my client calls on these days. Hey, these are the time slots I have available. Let's lock it in same day and time for the rest of the duration of the program or of the contract and have some stability, have some like repetition in your routine so that you can build your life around the business instead of just being a victim to whoever's gonna click your link and randomly book a call on your calendar. You can do the same thing for sales calls. I just find it really, really helpful to have a set theme for your days and to also have structure and things that are just repeatable so you know what's coming and you can build your life around it in a really healthy way. I also like to have several days in my calendar where I'm not taking any calls. So for me, I know that Mondays and Fridays are going to be no-call days for sure. Sometimes there's also no calls on Wednesdays, but I might have a meeting with my team or my assistant or other contractors that I'm working with. So sometimes there's like admin-y stuff and like meetings on that day. And I also typically will record podcasts. Tasks on that day. Mondays are for deep work and content creation. Fridays are kind of like a miscellaneous creative day, like whatever's happening that week and needs my attention will just get slotted on Friday. It's almost like a bonus day too, 'cause if you guys remember me talking about when I had my soft CEO era, I ended up taking off Fridays for the entire year. I think that was— was that 2024? I think it was 2024. Anyways, once I did that, I kind of got more in the habit of being able to fit a lot more into a 4-day workweek instead of 5. But I just think relying on a 4-day workweek, at least in this season of my life in business, is— it's not enough. Like there's just not enough time and space. I do need Fridays. Like I've had to reincorporate them back in, which I'm not mad about, but I love that they're no-call days and they're pretty much like open until I know that week what the highest priority things are or what the overflow kind of tasks are where it's like, okay, I have all this other stuff going on realistically this it probably isn't gonna fit between Monday and Thursday, so I'll just get that done on Friday. And so typically I'll be able to do a lot less work on Fridays, but I am still working on those days. And at least I know that I have no calls. Also, when you do Mondays and Fridays, no calls, it makes weekend travel easier. If you're going anywhere for like a long weekend or something, then you don't have to move clients around or do anything crazy. You just have to organize yourself as, as the CEO and knowing how to manage your tasks, but you're not trying to like frantically move around appointments and clients and calls and meetings and all of those things.. So I find that really, really, really convenient. And then I take like my masterminds and my clients on Tuesdays and Thursdays. And so those are more of my like forward-facing, uh, client days. And I just find it really helpful to do this kind of themed day thing so that you reduce trying to task switch so aggressively in the middle of a day of going from, okay, I'm serving clients, I'm answering all these questions. So then now I'm admin. Now I'm reviewing this. Now I'm talking to the video team. Now I'm over here and just really trying to streamline. And again, I am not perfect at this. I could definitely do better. And I'm always trying to optimize this, but that has been something that has definitely helped me make a lot more money is one, not having people be able to just randomly book in my calendar anytime they want. That's so bad for my nervous system. And two, theming my day so that I can be more productive and stay more on task because I'm not asking my brain to constantly switch modes aggressively from like creative flow to analytical and trying to do all different things back to back to back to back with no spaces in between. And going along with this, number three is the fact that I use my Google Calendar as my to-do list. You've probably heard me talk about this before because I like to share it. I just find it so helpful. I am not diagnosed with ADHD, but I definitely have a spicy brain. So whatever that means, I probably have it. I don't know, don't want to get tested, don't want to be medicated, don't feel like it, at least at this point in my life. So that's kind of my story. I'm sticking to it for now. But my Google Calendar is my home base. It is like my touchpoint when I'm getting sucked into things, or I see the tabs that are open and the Slack notifications and whatever, or I'm scrolling on my phone and I'm like, what was I supposed to be doing right now? I have a home base. All I have to do is look at my Google Calendar and go, oh, that's what I was meant to be doing right now. Because on Sunday I set myself up for success when I booked my workouts. Then I went in and I filled in all of my tasks that I need to do for the week in actual time blocks. I also find this really helpful because it, it's more realistic than just making a really long to-do list. So if you want to have a written list, or like I have a whiteboard in my office that I love to just brain dump things on, things that I'm like thinking about, projects that I want to do, stuff that's upcoming but it's not necessarily a task that I'm going to tackle right away this week. So it's almost like the master list or like the bigger kind of brainstorm of what is potentially coming or ideas that you're having. I think that's really good to have on like a, like in a physical space, either written down in a notebook or on a whiteboard somewhere. Also really good for my spicy brain to be able to like have the big whiteboard. I also have the giant mirror that we used for the Top Tier Immersion. I ended up saving it. It's in my office now. It does not fit in here. It looks ridiculously huge. But now I'm also using it as another place to use my whiteboard markers on and to write down like ideas. And you walk in here and it looks like I'm a psychopath because there's like a giant whiteboard and then a big-ass mirror. There's just shit written all over it. Plans, arrows, product suites. Like anyone who comes in here is probably like, What does this girl do for a living and is she okay? But I think it's nice to have like physical things like that. But when it comes down to the nitty-gritty daily tasks of what you need to do, the Google Calendar just for me is the way to go because you are forced to match a timeframe to the task that you want to complete. So if you're like, oh, I want to write this email funnel, you can't just put that on a to-do list and then keep writing 10 other things and think that that's a realistic list of things you want to accomplish in the day. On the calendar, you're forced to be like, all right, how long is that going to take me? And you're like, email funnels kind of take me a long fucking time. I'm going to need a solid, you know, maybe 2 to 3 hour deep work block to be able to get that done. Once you put that in your calendar for the day, depending on what else you have, if you have appointments, if you have workouts, if you have calls that day or whatever, you might be like, all right, that's my Tuesday. Like realistically, that is the day. Whereas if you didn't have to force yourself to set it to a timeframe, you might just end up with this long to-do list and be like, oh my God, I can't believe that one thing took me so long and I didn't get to any of these other things. Or you keep switching and skipping the thing that you want to do the least. And then of course, it was probably the thing that you needed to do the most. But because you felt the most friction to it, you get to the end of the week and you're like, I didn't do the most important thing that I was supposed to do this week, or I didn't do the most needle-moving tasks in my business this week because you were always seeking dopamine. You were just, oh, what should I do today? And you have this giant-ass list. And so you're going to pick the things that feel the easiest, that feel the most fun, that feel the most convenient. Of course you're not going to pick the hard-hitting tasks where you have friction and you want to procrastinate. And so that's why really having it set in your Google Calendar and respecting the time frames of it— again, we're not perfect, okay? I do be moving stuff from one day to the next to the next to the next sometimes. But it's so helpful in the middle of the day if you find yourself getting distracted or getting pulled away to be like, ah, what was I supposed to be doing right now? Google Calendar, look at it. Oh yep, that was my task. Get into it. Go, just be there, do what I was supposed to be doing right now. I need that. It's been so helpful for me and it's much more realistic to see what I can actually get done in a day when I'm forced to input the times of those tasks and how long they're going to take instead of just having a giant list. One thing I've learned about doing this also is to give yourself a little bit of extra time than what you think it will take you, but don't give yourself too much time. I made this mistake. I was like, oh my gosh, this is perfect. I'll give myself like this 3-hour block I can plan a podcast episode, I'll have time to record it, upload the files, all the things. No. Oh my God. At least for me, when there's too much time to do something, that is what makes you go, oh, I have time, I have time, I have time. Procrastinate, push, push, push. Suddenly, before you know it, you have to move that block to the next day because you're like, fuck, I actually don't have time for this anymore. So there's such a fine line. It's this delicate balance between not overscheduling yourself by being like, oh, it's only going to take me 30 minutes to do this post. And not giving yourself enough time to then where you don't finish the tasks. And before you know it, you're eating into the timeframe of the next thing that you're supposed to be doing, but you're still working on the first thing. So you get to the end of the day feeling defeated, but also not what I just described, just where you give yourself way too much time and then you just end up procrastinating it. It is a fine balance and a little bit of white space between the tasks is always a good idea just because you never know what's gonna come up. You might have to answer a team message. Someone calls you, you gotta walk the dog really quick. You don't know, but you gotta leave a little bit of space. I'm also the crazy person that has to time block my lunch or else I will forget to eat regularly. I forget to eat my lunch and so I need it on my calendar. I will also forget to walk my dog. Luckily for you guys, don't worry, my dog gets 4 walks a day. He's totally fucking fine because I've said this on a post before and someone's like, you should not have a dog. You're horrible. Don't ever have children. You're the worst ever. I was like, okay, I didn't say that my dog doesn't get walked. I just said that sometimes I push it off or I forget about it if I'm in the zone of like a hyperfixation of something or I'm super focused. So he ends up getting walked at 4:00 PM instead of noon when I originally intended. Okay, you fucktard. But anyways, I know you guys aren't taking me out of context here on the podcast. We're fam, we're fam here. So I got to put all that stuff in my calendar. I've got to put my lunch in there. I got to put my dog walks in there. If I have to go somewhere, if physically have to be somewhere, like I have an appointment or something, I got to put in the driving time there. I got to put in the getting ready time. Like, I think I definitely have like some time blindness. Okay. By the end of this episode, you're going to be like, bitch, you are so ADHD. It's fine. I'm doing fine. This is my coping mechanisms. Take it or leave it. Hopefully these are helpful for you. Number 4 is my non-stimulation walks. This is another thing that I always challenge my mastermind clients to do for at least 30 days when they come into the program. We do a couple of things. It's called the Creative Vortex and it's like this 4-part Heart Challenge. But one of the things that I have them do is a daily non-stimulation walk where you go outside, ideally outside. If it's like the dead of winter and you're in a blizzard, like, sure, walk on a treadmill, whatever. But ideally it's an outdoor walk and there is no stimulation. So no phone, no texting, no podcast, no music, no audiobooks, no nothing. Just, just you and your thoughts and silence. And this helps so much to open up what I call your creative vortex. So if you've been feeling dry on ideas for content or programs or what you want the next iteration or evolution or pivot in your business to look like. If you've been feeling kind of stale, flat, just like nothing's really hitting or inspiring you, you should start doing non-stimulation walks right fucking now. And what I will say is you're going to have a lot of resistance to it.

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It is because you are in overconsumption, and when we're in overconsumption, the only thing that we're convinced is going to soothe us is to continue to consume more. So you might want to go for a walk cuz you're like, oh, that's good for me, but you've got to be watching a YouTube video or listening to a podcast or having music or whatever it is. And trust me, my hands are up cuz I have done this. I do this. I'm guilty as the rest of them, which is why this has been so helpful for me. The point where you need the non-stimulation walks the most is when you have the most resistance to them. So if you're like, oh, I don't really want to do it for this walk because I really want to listen to this thing, or I just want to listen to my audiobook, or I want to feel like I'm like, have Keep Me Company content in my ears, that's when you know you need the non-stimulation walk. And I cannot describe how valuable these are. You've got to do it more than once. You gotta be a little bit consistent with it and you've gotta give it a go. You really do. The hardest part is getting out the door without your device or keeping it in airplane mode and not touching it while you're on the walk. But if you are able to go without a device, that'll just make it so much easier for you to not fail at the challenge of a non-stimulation walk. The hardest part is just getting out the door. Once you're doing it and you're not listening to anything and you've just committed to it and you've just decided and you start actually having internal thoughts and hearing your own voice and Maybe you get some downloads, or maybe you're just having a conversation in your head about some things that have been going on in your life recently, or how you want to handle a certain situation, or what's coming up next in the day. Or you might even get some ideas for content or podcasts or I don't know, like once that starts happening, you're like, oh shit, I forgot what it was like to just commune with myself and my thoughts. Highly, highly, highly underrated. Super valuable. Recommend. Do it now. Number 5 is that every month I try to get clear on 2 simple things. And the questions you're going to ask yourself are these: What am I doing and what am I selling? If you can ask yourself that every single month in your business, it's going to change a lot for you because so many people are reactive in their business. They show up there, you know, there's a lot of things. We're wearing a lot of hats. There's a lot of stuff for us to do on a day-to-day basis. And so it's easy to just get sucked into that. Like, there's not a lot of time to zoom out and strategize or work on the business, as they say, when you have so much shit to do just working in the business— customer fulfillment, client calls, posting every day— like, all the things that you have to do to just maintain where you're at is oftentimes enough to completely occupy us. And so that's what happens. People wake up and they go, oh my gosh, like, I haven't, like, made a ton of money this month, but I guess I haven't really been promoting anything intentionally. I don't know what I'm pushing. Like, I have these I'm selling these low-ticket things, but people aren't just, you know, randomly buying them whenever they want to. How do I make that happen? Hmm, I'm going to have to, you know, drive traffic in some way. And then they realize like, yeah, unless you are running paid ads or you have funnels that are really printing for you and they're, they're well-oiled machines, you are the engine in your business in a lot of ways. And I think that's one of the biggest misconceptions is people think that they are only going to have to be the engine, quote unquote engine in their business for a very, very short period of time. Once they get like a year in or 2 years and they're like, I don't understand why people aren't just randomly coming to my website and buying these things that are for sale that I never talk about and that I never promote. And it's like, that is not how it works. And so you— yes, you very much are the engine of your business until you set up automations or you pay for Pathways that allow you to not be as much of the engine. You are the engine. And so you've got to be really intentional about What am I doing this month and what am I selling? Because if you're not intentional about how you're going to make sales, how you're going to bring money into the business, then you're probably gonna wake up like halfway through the month and go, oh shit, this is kind of a low month. It's been kind of a bad month. What should I do? You're gonna feel scarcity, you're gonna feel panicked, you're gonna be like, oh my God, all the things. So at the very beginning of every month, or hopefully before that month even starts, if you do my like 12-month plan at the start of the year, which I talk about in the masterclass, Your Year of More, you'll be clear on that. Like way ahead of time. But at the very least, you got to be thinking, all right, March is right around the corner. What am I doing in March? What am I selling? How is money coming into the business? What is that going to look like? And what am I doing is really like, what are the main focuses? What are the biggest needle movers? Do I want to go like put myself through a challenge to, you know, post twice a day every day for the month of March? Like, what are you actually doing in your biz? Maybe you have a retreat coming up and you're like, my main focus for the month of March is I've got so much retreat prep to do, I'm really focused on that. So my main priorities are that and then this other thing over here. But to just be really intentional and clear about what you're doing and what you're selling, it sounds so fucking simple, but it does make a really big difference. Now, number 6, a little bit unconventional, but I don't drink alcohol. And the reason why I think that this has helped me make millions of dollars is because of the intense mental clarity, sharpness, energy. I mean, even just like on a spiritual level, I think when you're not poisoning yourself on a regular basis, you are such a clearer channel. Whenever you go to a retreat, usually there's no alcohol. If you go to do plant medicine or any type of like spiritual ceremony of sorts, it's usually recommended that you don't drink for a while before. Why? Because it's a way to cleanse your channel. And so when you're just living like that, when that is your lifestyle, it helps you so much with your focus, productivity, mental clarity. I mean, being able to jump out of bed every day, it's going to help you actually put your body before your business and do your workouts. Like, that is such an unlock to success. And a lot of the most successful people in the world, we just know that they don't drink alcohol. And that's that— like, success leaves clues. So if you want to find a way to optimize your performance and to be a higher-performing individual, you probably want to think about cutting that out of your life, or at least massively reducing it. Now, I'm not a sober person in the sense where I'm completely committed to never having a a sip of alcohol. I will drink for very special occasions. I'll have a few drinks at my wedding. I had one glass of wine on my bachelorette, but like, we did not have any alcohol at my bachelorette party. I told that to one of my friends recently and she was like, like, nothing? And I'm like, no, we literally did not drink. We were drinking Poppies, which are like those quote unquote— I don't know how healthy they are, right? But they're marketed as like healthy probiotic sodas and Chomps beef sticks. That was like a boat day in Miami for a bachelorette. You would think people are taking tequila shots and like getting fucked up. We were drinking poppies, you guys, and eating meat sticks. That's what we were doing. So no, I don't really drink alcohol unless it's like a very special occasion. And I think it's a really big success unlock. Number 7, this is so important if you are a digital entrepreneur. I do not build new offers when I am bored. Okay? This is one of the things that screws people over the most because as soon as something becomes boring, as soon as it becomes mundane, they want to veer off track. They want to go and find the dopamine hit. Discipline over cheap dopamine every single time. That is going to get you further. That is what creates actual success. The people who are like, oh, I sold this thing one time, but now I really feel called to create this other thing and I want to do this and I want to do that and I'll make this and that and that and that and that. The reason why they are not moving at the speed that they want to be moving at is because, again, think about bucket theory. Where is your intention? Where is your time? Where's your effort? Where's your energy? Scattered everywhere in all these random things that you're creating because that's the most exciting part. That's the most fun part of entrepreneurship is having an inspired idea and going, oh my gosh, what is the branding going to look like? What are the colors going to be?

What could I call it?

And then it could be like this and like you're visioning and you're creative and it feels fun. But if you want sustainability, if you want longevity in your business, you have to be willing to stay consistent with things past the point of their excitement. That is going to wear off. It's like a relationship. If you're just seeking the highest dopamine parts of a relationship, you're going to be in and out of relationships all the time. You're never going to be in that long-term marriage, really deepening that relationship and getting what you actually want out of life and partnership, because you're just seeking the cheap dopamine of new person. Ooh, I'm texting someone. This is exciting. First date, third date. Now we're sleeping together. Oh my God, we're obsessed. Honeymoon stage, blah, blah, blah. That's the same thing. People do that in their businesses all the time. They are cheating on their business with these lovers that are coming in and trying to distract them as like new things that they just want to pay attention to and new projects and new ideas. And you don't have to execute right away on every single idea that you have. So when I get bored, I make sure that I'm asking if I'm coming up with an idea, I'm like, okay, is this because I'm avoiding something else? Is this because I just don't feel like doing the things that I know I actually should be doing? Or is this truly in alignment the future of my business, with where I want to be 5 years from now, with the strategic setup of my offer suite and how I want my client flow to go and optimizing the lifetime value and client retention from this offer to that. Does it really fit in the ecosystem? Does it truly make sense? And it's not that everything that you do has to make sense. We can have space and time for some things that are like just for fucking fun and who cares? But if you know you're the type of person who just like loves a new thing because of the dopamine from it, then this is for you. You. When you get bored, make sure that you're asking yourself why you're going off and chasing butterflies over there. And if you can be really honest with yourself and say, mm, is this actually super in alignment with what I'm trying to build long-term here? Is this in the best interest of the business or is this just in the best interest of what I feel like doing right now? So when I'm bored, I double down on my core programs and the lead gen pathways that go towards them because that is what is going to create create the biggest impact, the most longevity and sustainability in my business. I will sell the same thing over and over and over again for years and then become known for it, right? I think about programs like From Burnt Out to Badass, Abundant and Ambitious, Top Tier Mastermind. And these are things that I have run for years and years and years. And that is what creates the brand recognition of people knowing the names of your programs, of knowing what they're about, of having seen so many testimonials. All the social proof makes it so much easier to sell the next time you have spaces open or you're doing a launch for it because you've built all of that recognition. When you sell something and then quickly move on to the next thing, you're never actually stacking and compounding the brand awareness of your offers. And so that's a really big missed opportunity. Number 8 is that I keep albums in my phone for each of my offers. So in your camera roll in your phone, you can create a photo album. I have one dedicated for all of my different offers. This includes like freebies, paid programs, masterminds. They're all in there. And inside each of those folders is where I will save any content that I shot specifically for that offer. Any of the photos, videos, B-roll that happened for a branded photo shoot that's in relation to that offer. Any of the backgrounds or aesthetics that I might use for an Instagram story related to that offer. All of the client testimonials for that offer, screenshots of wins, all of that stuff. It's all just organized in one folder dedicated to that offer so that it's really quick to access. And this is just really helpful because social proof is super important. And also building, again, as we were talking about, the brand recognition for your offers. So having set, you know, photos and colors and vibes and aesthetics that all match your offer in one place so that it's really easy to find when you're like posting a story or you're talking about something. Maybe you're doing a strategic stories set, maybe you've taken sold out stories and you know how to effortlessly story sell in your Instagram stories to make sales. And you're like, cool, now I just have to go into this folder.

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Love you guys, and thanks for supporting Makeshift Happen. And bing bang boom, I can easily pull this out. If you've ever made one of those slides in your Instagram stories where you've strategically pulled like some of the testimonials or the wins and you've put them all over the screen and it has a nice branded background, you don't need to keep doing that every single time. Just save the image, add it to the folder, add it to the album in your, and then the next time you go to talk about that offer, you already have pre-done social proof slides, pre-done testimonial slides, and they're already branded and they already look good, and you've already used them before and you know that they work. Now, is it nice to have fresh things and to add in new things? Yes. Don't just keep rinsing and repeating the same 4 slides forever. People will tune that out and it will become white noise. But this is just like such a helpful hack, and I really believe this has helped me make more money because it helps you with speed, and money loves speed. So if you're posting something and you're like, ooh, I'm talking about something that kind of— I feel like I could weave this into this offer, let me just shout it out, let me just promo it, I'm just gonna put it up there. Now you have a really fast pathway to just go open the album. Okay, I'll do this, this, this, cool, add it to the story set, done. I highly recommend— do not sleep on this little organization hack because it helps you not only stay organized, but also stay branded, build more brand recognition for your offers. And it helps you with speed and ease of actually creating content that you know is going to help convert people into sales. Number 9 is the fact that I get ready every single day, which means I do my hair and my makeup. So a lot of times I will just end up working in activewear because I go to a Pilates class or I work out, and then I end up working from a cafe or from my desk afterwards in casual clothes. I am not the person that like gets dressed every day in a gorgeous dress or in jeans or whatever. One of my friends, Monica, you guys might know her, Monica Yates. She's so good at this. She wears like beautiful outfits just every day around the house to work in. She inspires me on that. My closet is not prepared for that. So I do end up working a lot in like activewear, but regardless, I'm gonna get ready in terms of like my hair and makeup so that I can reduce the friction to getting on camera. Because if you're someone who's trying to build a personal brand or even just like be more productive, honestly, it's part, it's one of these elements that sort of helps brainwash yourself into like, okay, we're ready to go. Today's going to be a productive day. And we also know that women make more money when they do their hair and makeup. When you are, you know, follow— I did a reel on this recently. There's statistics around if you do your hair and makeup and you look presentable, and also this applies to men as well, but it works more so for women than it does for men, you will make more money. People take you more seriously, you look more professional. And I think a lot of it honestly has to do with the internal feeling of like, okay, like I'm ready to perform. It's a signal to me that I'm ready to perform rather than lounge around or be cozy. Now, can I be cozy in my clothes and also look ready from the top up? Half of what I have to do with this digital business is on a screen anyways, so I can record this. I'm actually in my leggings right now because I'm going to do a workout after I record this. So you can't see me on YouTube, you can't see my pants. I'm wearing like a little sweater on top, but I'm wearing my leggings leggings because I'm gonna go to the gym. I have slippers on my feet. I'm cozy as fuck, but I look presentable. The hair and makeup is done. It's telling me that I'm ready to perform, and then I can go right into my life. I can go to my workout and then go to my appointments that I have later today and run around town. I live in South Florida. It's always hot as hell. Like, I'm not going to be wearing— I just need to be half naked all the time in order to survive. It's so hot and humid. So I'm normally in a sports bra and leggings. That's just fact. But if I do my hair and makeup, it's a signal to me that today is going to be a productive day. I'm ready to perform. It's very easy then when you're moving throughout your day to whip out your phone and record an Instagram story, or to set it up and do a reel, or to film yourself in the car, or do whatever you need to do, or to be like, hey, all right, I've got 45 minutes, let me record this podcast. Sit down, put the camera up, here we go. It's not a whole big thing that has to happen then. So it's really, really helpful again money loves speed and you are going to move a lot faster and you're gonna be more productive and you're gonna feel better about yourself and you're gonna feel more confident and you're gonna be convicted. And we know that the energy that you carry pours into your business and impacts the results that you get. So all around, doing your hair and makeup every day is a really, really, really good idea if you wanna be more successful. And the last one here, number 10, is just when it comes to content, I really don't chase virality. I choose to focus on community and premium buyer conversions. And this is really going to depend on on your intentions with the brand that you're building and how you want to show up. Obviously, if you're pursuing something like influencership, virality is going to be a lot more relevant for you. But if you are a product or service-based business, I do think that it's helpful to not get lost in the sauce of always just thinking that virality is the way, or trying to achieve tons of views or get all these eyeballs. That's happened to my accounts before, and a lot of the time it doesn't give you the result that you think it's going to give you. It brings in lower quality people to your audience. It brings in trolls, it brings in haters, it brings in people that decide to follow you that day based off of one video that maybe is relevant to your niche, but also maybe isn't. And then it's just this complex thing of how good are the quality of the leads in my audience if I'm reaching so many people, if I'm reaching millions of people with this post.. And so truly that is not my primary focus. Now, do I want things to perform well?

Of course.

Is it good to have more eyeballs and more visibility? Absolutely. But my primary focus with content is not like, how can I get this to have the most views? Or how can I get this to go viral? My focus with content is how can I build community and get the premium buyers in my audience to convert to sales, to actually buy something. If you are running a business and you're using social media to support that, right? So you're building a personal brand online because you have a product or service that you are selling, that is very different than if you are building an audience because you want to be an influencer or you just want to be able to have a platform. And then from there you turn around and you go, oh, like, okay, cool. Now I have this platform. What should I do? How should I make money? The pathways are very, very different. And so when it comes to me and what I'm thinking about when building my business and how that relates to social media and content, virality is an element, but it is not the primary focus. I really want to build a strong community. I want to make sure that the people that follow me understand my personality, my values, what I stand for, the work that I do. And I wanna make sure that I'm calling up and calling forward the premium buyers specifically in my audience, because I know there's a lot of people that will watch the content, that will enjoy it, that will listen to the podcast, that will love it, but they will never buy. And that's okay. Those people help build the community. But a lot of the content that I'm going to create is going to be with the premium buyer in mind because that is how I feed myself and my family. That is how I pay my bills. That is how I buy my groceries. Like, that has to be my focus because that is the purpose of what I'm doing here. That is the mission, is to help more people, to help more women spread their gifts in the world, to be able to do work that they love, to be able to get paid for it, to have more freedom in their life, to be awakened and inspired and wake up happy every day and have that ripple effect on their family and their financial freedom. That is the goal and the mission. And I only get to do that if people are actually buying the products and the programs that are going to help them with that. So it's a very, very good idea if you are a product or service-based business to really think about social media, to not get wrapped up in the virality, but to think about it as like, how can I build a true community here? And part of that does involve you sharing, again, behind the scenes, your personality, your values. Long-form content like this, like podcasting, like YouTube, is incredible for community building. For those of you who have listened to this show since 2020, or maybe 2021, 2022, regardless, if you've been here for a couple of years, you probably feel like you know a lot of things about my life. You probably feel like you know me. We are friends, sort of, right? I may or may not know you, but like, we feel like friends, right? That is community. Community because you've gotten to know me through this very intentional medium. And then the content can do that in its, in its own way. Short form also is good for that. And I think now more than ever, having these sort of like talking head style pieces of content that really do showcase your personality, your values, it's just like relational content. It's personality content. It's like, here's who I am. This is how I think. These are my thought processes, my perspective of the world. That really builds community. And also you can't just only do that. You've got to have strategic content that is designed for your premium buyer conversions and where you're really, really dialed in on knowing how to create effective hooks, open curiosity loops, be intentional with the way that you write your captions for retention and engagement, getting people to reply, CTAs. Like you, you do have to understand like the strategic side of the premium buyer conversion stuff, which we unpack in a ton of detail in one of my programs called Million Dollar Messaging. And all of my mastermind clients get that whether they are in the room or top tier or wherever. So that is something that I actively teach because I think it's really important. But I also just wanted to share it here and let you guys know that when I'm thinking about what are some of the little things that might be different from what other people focus on that I do that I genuinely believe have helped me make millions of dollars, these are those things. It's all 10 of these things that we've talked about. And I think the biggest takeaway from all of this is really that, you know, I think anyone can make a big move move once. They can do the big investment, they can host a crazy event, they can— anyone can do one big thing once. But million-dollar and multi-million-dollar businesses are not usually built on the macro, on those like big standout sort of moves. They're built in the micro. They're built on the tiny, small decisions that compound day after day. What you're willing to do in the unsexy moments when you're just at your desk, when no one's watching, when it's not a spectacle, when it's piece of content? Are you willing to actually sit in the boredom and go, I know that this is boring, but it's what moves the needle. So I'm fucking committed. I'm going to do this thing because a lot of people want to talk about the quantum leaping side, which is fun. And I think it's definitely real. Like we've all made a quantum leap at some point where we're like, whoa, I just like went from there to fucking there. And that was crazy and that's fun. But that's not really like what builds sustainable wealth or success. It's not a long-term strategy at all. You can't just like think that quantum leaping is like a repeatable, like, oh, you're just going to do this all the time. Like quantum, quantum, quantum. No, it is the boring standards that you keep and you hold when no one else is watching on a daily basis that are going to have the biggest impact on your success overall. So I hope you guys enjoyed this episode. If it was helpful for you or you know a fellow boss babe, If you have a fellow entrepreneur friend who you know would love this conversation, please copy the link, send it to her in a message, let her know you were thinking of her. And if you guys want more 7-figure insights, I released a freebie recently that has 10 mini audio trainings that I've pulled directly from my HighLevel Mastermind top tier, and I put them in a bundle for you. They're totally free. You can grab all 10. We will link it in the show notes below if you want it. Just scroll down and click the link to grab it today. The 10 audios in this freebie bundle are pulled directly from voice notes that I sent to real clients inside of my mastermind talking about lots of different topics. So like these mini audio trainings, but you're gonna hear me riff on things like how I prep for a massive launch, alumni rates and how to maximize your client retention, how to get more signups for your next free event, engineering strategic upsells into high ticket spaces, the key to low ticket offers that convert like crazy. And how to know if you are manifesting or being manifested, and a new way to approach content and business goals, and a bunch more. So if you want to grab those, again, just click the link below. They are totally free and yours to keep, so you can spy on some of the conversations that we're having inside of Top Tier Mastermind. All right, you guys, thank you so much for tuning in. If you have not left a rating or review recently for the show, please, please, please go and do so. Leave us 5 stars, leave us a cute little rating. If you love this episode, you can shout out. I know a lot of people sent me messages, they really enjoyed the episode with Elizabeth April about all the conspiracy theories. You could also leave a review on that one. At the end of every month, we give away cash prizes. We choose someone's review to win a cash prize, and we literally send you money for being a loyal fan. I love you guys so much, and we'll talk to you next week.

Bye!

If you loved this episode, make sure to check out the show notes where I've linked a few similar episodes I know you're also going to love.

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