$100M Advice from Alex Hormozi (full Vegas recap)

Welcome to the Makeshift Happen podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie, here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride. Let's go make shit happen. What's up, you guys? Welcome back to the podcast. Okay, I have sat down and I've gone through all of my notes from the Alex Hormozy workshop that I went to in Vegas, and I'm going to give you guys a recap of the trip, what we got up to, what we did at the workshop, some of the highlights, things that I learned, notes that I took, things that I highlighted specifically for you guys that I knew that I wanted to bring to the podcast. But when I tell you that I had a lot of notes, I had a lot of notes. If you're watching this on YouTube, you'll be able to see this entire, this entire thing is full of business building tips, how to scale, growth hacks, like so many things. So it was good for me even too, to just like re-go through everything and start to like highlight and. Remember some of the things that we talked about. Um, obviously I'm not gonna be able to get into everything on this episode, and that's not the intention of the episode anyways, but I do wanna bring forward some of the things that I felt were like the most interesting and yeah, just some of the highlights for you. So that's what we're gonna be doing in today's episode. If you are a business owner, an entrepreneur, or want to be, you're probably gonna wanna stick around and listen to this episode because these are things that I learned from some of the biggest experts. In the space. Okay, so first I just want to do a little recap of the trip. This was my first time in Vegas. I had never been to Vegas before, so that was kind of exciting. It was very cool flying in and getting to see like the Grand Canyon and just like all of the like desert. Like, I don't know, it was just very different. Obviously when you come from the East Coast, that stuff is very cool and interesting and new. So it was fun flying into Vegas. Obviously Vegas, I mean, is It's just, it's its own little like special unique place. It's so— everything is so big. And also it's just like desert and nothing and sand, and then just like, like someone like dropped like a huge like Mecca of a city just like in the middle of a desert. It's fucking wild. It makes no sense. And I don't know, I kind of— I wasn't sure what to expect from Vegas. I thought since I'm not much of like a, like a partier anymore. I don't really drink alcohol that much. Um, I'm not interested in gambling. I don't know how to play any of the games, like, don't like casinos, don't care, none of that stuff. So I wasn't sure if I was gonna like the vibe of Vegas, but actually I feel like Vegas was definitely a vibe from the sense of like, there's a lot to do there in terms of, um, entertainment and just like shows, concerts, Cirque du Soleil, like there's so many things to do that are just like entertainment, entertaining. And then also food. There's amazing food in Vegas, like so many great restaurants. And I feel like it's this place where everyone has to be extremely extravagant and over the top and doing like the next big thing at their restaurant or their show or whatever, because there's so much good shit that in order to compete, everyone kind of has to like try to one-up the next person. So every place you go is— they have, you know, It's like so Instagrammable and like they have these crazy like decorations and like everything is just so gaudy and like over the top, but it's kind of fun. And so I did like that and I, I don't know, I was, I was pleasantly surprised with the vibe of Vegas. So anyways, I went to this workshop with one of my past clients, Dev, um, who I mentored for business a couple of years ago and we've stayed in touch and she's taught inside of my masterminds. She's awesome at what she does and I knew that she was the person to invite to come to this with me because she has the exact personality for an Alex Hormozi workshop. Not everybody in, especially in the kind of like feminine leadership space or, you know, spiritual business space is gonna be down to go to an Alex Hormozi workshop because I feel like Alex Hormozi is now kind of the new like Gary Vee in the sense that everyone used to use Gary Vee's name as kind of synonymous with work harder, no one cares, get over your excuses, hustle culture, bro marketing, those types of things. And now— and maybe people still associate him with that, but now I feel like it's Alex Hormozi that people use his name to associate directly with, you know, bro marketing, work harder, everything has to be challenging, that sort of vibe. It is definitely more of a hyper-masculine approach to business, but he has a mind worth millions, and he's obviously figured a lot of shit out. And I'm a fan of getting in the room and learning from people that have skills that I haven't acquired yet and that have experiences and have built incredible things. And part of that comes from, you know, being able— like, wanting to be in that room is like, yes, I'm going to learn a lot, and also I'm strong enough and firm enough in who I am and the way that I want to lead my life and run my business that I'm not going to go there and be swayed that like I need to start suddenly being different, or I need to work every single weekend, or I need to sacrifice my life in order to make hundreds of millions of dollars. Like, I feel like you're only really resistant to learning from those types of people if you feel like you can't stand your own ground and hold your own values while taking what, what lands and leaving the rest. And that's a really important skill for everyone to be able to have in life and in business, is can I listen to this person? Can I be open to what they're sharing with me and their wisdom, their lived experience, their knowledge, and take what lands and leave what doesn't? This applies to politics religion, like so many things that people don't have open minds about because they're not able to actually just stay open while maintaining and holding their core values and understanding that everything that someone else says doesn't necessarily just have to be Bible for you now, but you can still learn from people that operate in different ways, that live very different lifestyles, that run a business in a way that maybe you wouldn't choose to run it, but they have certain skill sets or they know things that you don't know. So That was my excitement for going. It's not my plan to like become this like, you know, hyper-masculine business owner now who wants to scale to a billion dollars and like sell my company. Even though a lot of the workshop was centered around this idea of how do you eventually sell a company and how do we figure out what the valuation of your company is and increase, you know, the enterprise value and all of that, there's still valuable nuggets in there of how to build a better business, even if you're not attempting to sell it or you never plan to sell it. So anyways, I'm getting a little bit ahead of myself. So we get to Vegas, we were staying at the Fontainebleau Hotel, which I've never stayed at before. They have one in Miami too, which now I'm kind of like, I kind of want to go to the one in Miami and see how it is, um, because it was actually really nice. Like, I loved it. It felt so luxurious from start to finish. And also what I will say from going into a couple of the other like hotels and casinos in Vegas, that one felt much more— I don't know, it felt like a little bit more like elevated and chill. Like when you're walking through the lobby and even like the casino part, it wasn't this like crazy, you know, like everyone's smoking and partying and it's so busy and it didn't feel like a lot like it does at maybe Caesar's Palace or the Bellagio or like some of these other— Okay, so I have something I think you're really gonna love and your business is gonna love it even more. Do you wanna steal the strategy I've been using to seduce premium buyers and sell out my offers on Instagram stories? Chances are you're already posting, you're already making sales, but if your Instagram stories aren't working as hard hard as you are, you're leaving money on the table. Sold Out Stories is going to teach you exactly how to change that so that you can sell out any offer at any price point. And even high-caliber coaches miss this because selling on stories isn't about how much you post or how frequently you show up face to camera. It's about psychological sequencing. And the way you're posting right now might be giving the premium buyers in your audience the ick. Documenting your day and hoping it builds trust, posting look-at-me content and calling it authority, sharing client wins as soon as they drop in instead of strategically weaving them into a story selling sequence designed to drive demand and convert sales. We both know that you're not here to learn how to show up more. You're here because you know your content could be converting faster and more effectively. Sold Out Stories is going to give you 5 high-converting story selling frameworks built specifically for premium buyer psychology. Inside, you'll get over 6 hours of deep dive video trainings, real IG story breakdowns, and live walkthroughs that show you exactly how to elevate your slides from authority building all the way to offer flow in than 10 slides. My clients have already been using these frameworks to pull 5-figure sales days while posting less. One client generated 14 premium leads from a single story sequence. Another sold out her event in under 6 hours with just 8 strategic story slides. No sales calls, no paid ads, just the right frameworks. You'll walk away knowing how to sequence for desire, transition into your offer seamlessly, and sell daily without ever feeling salesy. You already know your offer is incredible, so now it's just time for your stories to sell it like it is. Grab Sold Out Stories today and turn 10 slides or less into your highest converting content. Let's make your next story your most profitable one yet. Click the link in the show notes below and I'll see you inside. Popular ones. So I kind of liked that energy of the Fountain Blue and We got to stay in a really beautiful room. We were on the 33rd floor, opened the door for the first time, and the curtains just started automatically like opening. La! And showing like our beautiful view of, of Las Vegas and like part of the Strip. And it was just, it was so fun to just like indulge in the luxury and the like extravagance of Vegas. I feel like that's the vibe of Vegas is like luxury extravagance. Over the— everything is just over the top. Everything is just fucking over the top. So it was fun to stay in a super nice hotel and get a really nice room and be on a super high floor and like have the views and just like everything was just like, yes, okay, chef's kiss. So the first day that we got there, we went to lunch at Lago at the Bellagio with like a view of— if you've seen like the giant fountain in Vegas and like the Eiffel Tower, that restaurant kind of has a view right there outside on the water and you see the fountain and it goes off with the music every 30 minutes. And so that was fun. And then we arranged to have a spa day at the hotel before the next day was going to be when we were going into the workshops. So, um, we tried to arrange to get into the Fountain Blue Spa before we got there, but they were like, I'm so sorry, like, it's all booked. Because you can get these like 4-hour passes. They have this like epic spa with like so many different amenities in it. There's regular saunas, infrared saunas. There's something called an event sauna, which I'll briefly tell you guys about because that was fucking crazy. Jacuzzis, a snow shower, a cold plunge, a stargazing room, a salt room. Like, there are so many things. We're like, that is what we need after a long flight over the West Coast. We just want to go to the spa. We want luxury. We want relax. And then we'll wake up super refreshed and ready to go to this workshop after travel. But they were like, I'm so sorry. Like all of our day passes are, are full. Like you can't get in. But us in our entrepreneurial spirit, we're like, there's always a way. Like you can't just take no for an answer, right? Like I'm willing to pay for it. So surely there's a way that you can let me in. So we went to the concierge after we checked in and you know, we're trying to like schmooze them and be super nice. Like we are getting into this fucking spa. Like I don't even care. But I remember in one of their emails saying if you bought a service like a massage or a facial or something, You automatically got a day pass to all the other amenities of the spa. So she was like telling us that we couldn't get in and I'm like, but what if we buy a service? And she's like, oh, do you wanna buy a service? I'm like, well, I'm telling you that I'll do anything to get into this spa. So like, isn't that another option? Like, hello, why are you not trying to up— why are you not trying to upsell me this? So anyways, she's like, oh yeah, actually if you buy a massage you can get a pass and you can go into the spa, you can use the amenities for a couple hours before, like whenever you guys want. So we're like, perfect, we get exactly what we wanted. We'll spend like 3 hours doing all these cool things in the spa, and then we'll also get a 60-minute massage. So she was like, no problem, it's just going to be $306 per person. We're like, okay, awesome, love it, can't put a price on the experience. So that was epic. We, we got to go into the all the different like amenities of the spa, and then we had our massages, and they so good. But this event sauna thing, I have to tell you guys about it because it was just so bizarre and weird. I've never done something like this in my life. There's a sauna in— as part of this spa, right? And every hour there's like an event that they have inside of the sauna. So it's a very big sauna. You can probably fit like, I don't know, 25, 30 people in there. And then there's this woman that comes in and she has these ice balls that are infused with like essential oils and like different herbs and things. And so on top of like the hot stones and coals that are heating the sauna, they're like arranged in the center of the sauna. She like dances around and does this whole like routine, and then she like drops the, the ice balls that are infused with essential oils. She like drops them on the ice, and then she like takes her little wooden spoon and sprinkles water all over the— it was so weird. It was so weird, but it was kind of cool. And then she had these like fans, and she would like dance around the sauna. We're all sitting on these like seats, like almost like bleachers inside of the sauna, and there's like a floor area in front where the stones are. And she's like dancing around the stones, she has these like fans, and so when she drops the essential oil infused ice balls Then she starts dancing around with like towels and these, um, fans, and it blows like the heat and the essence and the smell onto us. When I tell you this shit was so fucking hot, I thought when she blew her like towels and fans, it was blowing air on us, it was gonna get colder. No, it got fucking hotter. It was so hot. And she was like explaining this whole like thing that she was gonna do for like 10 minutes before we even started. And I was looking around and everyone was like almost ready to get out of the sauna already we hadn't even started the event, and the event was supposed to be 20 minutes. And then she cranked the heat, it got so fucking hot, she started blowing us with her towels and her fans. And when she would come by you and like whip a towel and like that hot-ass air would hit your eyes, it would just like burn. My makeup was like melting off of me, I felt disgusting. My earrings started to burn my ears, that's how hot they were, like my gold earrings. Oh my God, it was a crazy experience. And then the, the the smell. She had like patchouli in one of the ice infusion balls and some smells that were kind of like cedary. There was like some scents that were just very, um, like woody, almost like very strong. And when I got out of the sauna, anytime I would breathe out— it was so bizarre— anytime I would breathe out, it would just smell like— I felt like it was like opening a cedar chest, essentially. Anytime I breathed out, it was I, I didn't like it. I, I don't really recommend, but I'm glad that I did it because it was like a crazy, just weird fucking experience. But anyway, the rest of the spa was absolutely incredible. It was so nice, it was so relaxing. Massages were chef's kiss. So that was kind of like our first day, like arriving in Vegas. So then we get into the workshop. Day 1 of the workshop, I'll tell you guys like all the things that we did and what we learned, but essentially it's from 8 AM until 6 PM, and then after that we went out to dinner at this like speakeasy. You walk in and it's like a pawn shop, and then you like go through and there's this like little back door, and then it opens up and it's, whoa, oh my gosh, it's like a crazy cool big restaurant. So that was fun. Uh, day 2 was another workshop day, again from 8 AM to 6, and then after that we went out to, um, a show at the Sphere. So you know the big like ball, the, the sphere that they have in Vegas where they do like concerts and all kinds of stuff? They— we just did— they didn't have any— no one playing. Like, I wish, because it was during the week, so it wasn't like— there wasn't, um, any like concerts. But they have their classic like show that they always have at the Sphere, which is called A Postcard from Earth. And it was really, really, really incredible. Like, such a cool experience. I didn't realize it was all real footage that they filmed from the 7 continents of the Earth. And you get to see— and the way that the screen is set up is like you're inside of this like dome, you're inside of this sphere. So it's like, it's not a full 360 degrees, the screen, but it almost is. So everything that you're watching on the screen feels like you're literally in it because you can look up and have full view of like the ceiling or the sky. And then you have like all the left and right views, the peripheral views, the front views, and they move— the way they move the footage makes it feel like you're literally there. So it feels like you're, you know, seeing all the different landscapes landscapes of the Earth and zooming out and floating in space and flying through the sky. And then you go underneath the ocean and you're seeing all the wildlife in the ocean, like sharks and fish and whales. And it literally feels like you're there. It feels like you're swimming in the water and like you can see it as if it's real. And then you go to all these different parts of the Earth and you see like big cities and major places in the US and Asia. And you go into different like temples and cathedrals and all these ancient places, and you see different traditions in India and like all over the world. You just like basically literally experience Earth as if you are there live, like a safari. There's an elephant, giraffe, like temples. Like you're just seeing everything and it feels like you're there. It's fucking crazy. So I won't go too deep into that, but that was a actually like such a recommendable experience. If you're ever in Vegas, I would say definitely do the Postcard from Earth at the Sphere. Very, very cool. Okay, so what was the actual workshop like? Well, you had to qualify to be there, which I thought was really cool, cuz then you're guaranteed to kind of get into a room with people that are at least at a certain level of business. So I got on a phone call before being approved to go there, and basically they ask you different things about your business, you know, what niche you're in, um, how long you've been in business, your revenue, profit, you know, you've gotta know some of your business numbers, and then you basically get qualified and then you get approved to go. So that was exciting, kind of knowing that this was gonna be a room of, you know, qualified business owners so that there, there wouldn't be kind of like entry-level questions around like how to show up on social media or things like that. Like no one's really worried about that because they're at a level in business where like they're, they're already nailing that, that stuff. So that was cool. Um, the other thing was that there was no photos or videos of any kind allowed at any time during the workshop. So we couldn't get any footage of what was happening. We couldn't get any pictures of Alex or Layla. Um, they didn't even do like— I thought they might do like a group picture with us, like with their professional photographers and videographers that were there filming. I thought at the end they might have us like all gather around, do a picture, and then like email it out to us or something. But they didn't even do a group pic, which I mean, whatever. I guess they just literally don't give a fuck. They're like, you're not here to like take pictures of us, you're here to learn, so like we don't care if you're upset about that. Uh, there was no phones and no laptops allowed at all in the workshop anywhere. So like we didn't even bring them with us. Um, I mean, we brought our phones, but we just like couldn't have them out during the workshop. So handwritten notes only, like that was the only thing that you were allowed to take notes with was with a pen and paper. So we were writing furiously all day long for 2 days. Um, when we got there to acquisition.com headquarters, it was really cool to actually just see it in person and be like, okay, this is where they all work. Like this is what we see in the photos. And it was interesting, like going in, there's security and metal detectors. When you come into the building every day. So you have to take your coat off, you have to like go through the scanner, you have to put all your stuff in a tray. Like it was very, it was fucking legit. Um, I'll say that I noticed there was definitely a lot more men at the workshop than there was women, which I think was to be expected. Uh, but there was like a huge diversity in niches and business models. Like there were chiropractors, people that owned dance studios, fitness coaches, um, like dental people, franchisees, uh, someone that did like windows contracting, marketing agencies, really unique startups, and people that were doing things that they were passionate about because of their personal stories. Like, there was a lot of variety in business there, and I think one of the most amazing things was watching everyone from the stage, not just like Alex and Leila, but also everyone who works on their portfolio companies, and like the experts that we got to I've, uh, learned from how much, how knowledgeable they are on like so many different types of businesses, not just, you know, this one niche or coaching or consulting or agency or like, they literally knew exactly how to like tell someone to like grow their like chiropractic, like practice. Like you guys are fucking ninjas and you're insane. I don't know how you like learned all of this, but it's crazy. So we were there basically all day, 8 AM to 6. So they gave us breakfast and lunch every day. The food was actually really good. There was always snacks, drinks, like unlimited everything. The meals were really great. I don't know where they catered from, but like, it was great. So that was good. Um, we ended up getting— when we left, we got signed copies of both of Alex's books, which was kind of cute. And we got to see a sneak peek of his next one that's coming out. And, um, I think they accidentally also revealed the title to us cuz Alex didn't tell us the title, but then one of his employees told us the title. So we were like, mm, I don't know if we're supposed to know that. Um, but anyway, we got a sneak peek at the next book that's coming out. And then also those of us that decided to upsell and do 2 more workshops with them before the end of the year, uh, we also got a $100 million pricing playbook that's from his like private collection. So it's not something that's sold publicly, but I started going through it on the plane and I was like, damn. This is genius. I'm so glad that I have this in my little, my little library, my little repertoire now. So that was very cool. So if I had to summarize one of the main things that we learned, it's this: it's that businesses grow up to their constraint and then no further. And great CEOs build great businesses by allocating more resources to solving the constraint and then just doing that over and over and over again. So this was like a lot of what we talked about, obviously boiled down to something so simple. This was like the main, like, initial statement that they gave us was businesses grow up to their constraint and then no further. So we basically spent all of day 1 understanding how to diagnose what the constraints in our businesses were, and then day 2 was really like addressing those constraints with their team of experts. So that's kind of the overall, like, what we were doing at the workshop, but I'll get into a little bit more of the nitty-gritty with you guys. So On day 1, first thing we show up, we sit down, you know, they get on stage and it's basically like, okay, here's this worksheet, you need to fill it out. And it's just like, what's your revenue? What's your EBITDA? What are your margins? What's your retention? What's your LTV? What's your CAC? Like, you just really had to know your numbers, which was, you know, to be sort of expected. Like, I knew that we were gonna have to know the numbers of our business, our profit margins, and like all these different things, um, just because of the nature of how Alex does business. And he's very much into like data and math, and everything is, is a fact, not a feeling in your business, and, and that sort of energy. So that was to be expected, but nonetheless still like a little intimidating and overwhelming when you're like, oh my God, fuck. And of course there were people in the room that also, they're making millions of dollars and they're not totally like 100% just knowing these things off the top of their heads. Obviously there were some people that, that did because they're great with their data, and then there were other people that were like, oh my God, shit. Um, they gave us some pre-work, and in the pre-work it was kind of— some of these numbers were like alluded to and we had to sort of like look them up, or at least I did. So luckily I had them kind of off the top of my head, but I didn't have my laptop. So I'm like, I would— I'd be so much more on top of these numbers if I could have my laptop here because I have my financial reports from my CFO and like, you know, my my, my tax documents and all these things. So basically we got right into the numbers, straight to it, because that's essentially how you evaluate, uh, what a business is worth, right? And understand what's working, what's not, and where the constraint is in the business. So the guy next to me was doing $84 million annually, just casual. So that was inspiring. I loved being in a room of people that were like literally crushing it in business. And of course there were people at like various different levels, but I think he might've been the guy there that was making the most amount of money. But that was just kind of just to give you the essence and the vibe of what was happening. Um, so day one, there were presentations and workshops from the top directors of every kind of department at acquisition.com and all of their like C-suite execs that are responsible for growing and scaling their portfolio companies. So if you're not familiar with what acquisition.com actually does, like you see Alex Hormozy. Creating content about business, but you're like, I don't know what he actually sells or what he does. Basically their main gig nowadays— this is, he's had a bunch of businesses before that, but his main gig nowadays is becoming an investor in companies, acquiring them to some degree, and then with that he's responsible for growing and scaling those businesses. So it's in his best interest to make those businesses better, to grow them, to scale them. Aggressively because the more that those businesses make, the more that he makes because now he has a stake in, he, you know, he has partial ownership. So he gets some of that and his company does, right? So we met and learned from his team members that are essentially boots on the ground doing all this work. They're overseeing all of the strategy behind how they're actually growing and scaling these portfolio companies from $20 million to $120 million or from $5 million to $50 million, right? So that is what these people are doing all day long. That's their job, that's their expertise. And those are the people that we got to learn from, which is really, really cool cuz they know, they know what they're talking about. And then we also got a training from Alex on the first day at the end. So we talked a lot about like ma— maximizing enterprise value, how businesses get valued and, and what they're worth. Most of the people in the room found out that their business is worth literally $0 because it doesn't matter how much money your business is making. There's a lot of other factors that go into. If your business is actually sellable and if anyone would ever want to buy it. And there's so many things that detract from the value of a business, even if it's making $10 million. If you have certain risk factors at play, it's basically worth nothing to an investor or to someone who wants to potentially acquire it or buy it. So one of the things that they said was until you're doing at least $1 million per year, your sole focus should be on adding more revenue to the business. So a business really isn't even interesting until it has enough revenue and profit for them to really look at it. So there's certain things that are gonna make a business interesting, and then there's another set of things that are gonna make the business actually healthy, which is when we get into more of the nitty-gritties of, you know, the cost to acquire customers and like how can we reduce that and increasing profit margin and those things. And then there's another set of things that actually make your business sellable, which is really about reducing all those risk factors that would essentially make it not worth it for someone to buy it because there's too much risk. Risk of it going badly once you're gone, or whatever that, that case may be. So essentially, moral of the story is, if you haven't cracked $1 to $3 million annually, it means that you just need to do more and you need to do better. And so they taught us this framework of like more, better, new. And basically what that means is, until you're making at least $1 million to $3 million annually, you really should only be focused aggressively on doing more and doing somewhat better, but not doing anything new. And Alex also talks about this often of, you know, the trap that a lot of entrepreneurs get stuck in, which is, you know, they see this vehicle, this opportunity. Okay, this is a great business idea. People are making money with this. I'm gonna, I'm gonna do that. That sounds good. Anyone with an entrepreneurial spirit, they have this sort of like multi-passionate nature of always wanting to like find the next thing. And it's something that really traps a lot of entrepreneurs. Because they keep hopping around and doing different things instead of just sticking with the one thing and doing more and better. And instead they're going off and they're trying to do all this like new shit all the time. So the trap that he talks about is you see the vehicle, you see the opportunity, you're like, this is great, I'm gonna do this. You get into it, you have uninformed optimism, which means because you don't know everything about the problems that are going to arise inside of that business or how challenging it's going to be, you feel pretty happy and you feel pretty optimistic. And then you become more informed along the journey and you start to have informed pessimism because you have a lot more information. You're like, damn, this is actually pretty fucking hard, right? So you're a little pessimistic about it, and then things get hard and you start to eat shit and there's challenges and unexpected lows, and you're like, damn, like, this isn't what I thought it was going to be. I'm not like on the mountaintop yet. Why am I not a millionaire? Like, why is this not What I thought it was gonna be. And when you're at that point is when it's very easy to get distracted by what he always refers to as the lady in, in the red dress, which I believe is a reference from The Matrix movie. It's like a distraction that has come to essentially kill you. So we could call it shiny object syndrome, right? So you're in that place where you're now like, oh, this is actually pretty hard. And then you see, ooh, but that's working really well for that person. Or they did this with their product suite, or they have this kind of offer, or they have this kind of model, or they're serving this type of client, or they're do— and you just are like, okay, maybe I'll do that. Oh, maybe I'll switch this niche, or maybe I'll go into that. And, uh, so you try a new vehicle or a new model or a new niche or a totally new business opportunity, and it sends you right back to the start, which is uninformed optimism. You don't know about all of the problems and challenges that that new thing has in store once you get further down the line with it. So initially you feel great. You're like, this is awesome, new, new project, new energy, like fresh start, like yes. But then you get inevitably again to the informed pessimism of realizing this, that this has its own set of challenges and issues and hurdles. And then things get hard again, and then you get distracted again, and then you start over, and you just basically repeat this same, you know, 6 to 12 month cycle over and over and over again for 20 years. And a lot of serial entrepreneurs go through that where, you know, they start a business and they do another thing and another thing and another thing, and they're hopping around and they never actually get to the success or the fulfillment that they're looking for because they weren't willing to stick it out and actually do more and do better. They just kept trying to do new once it got hard. Hey, don't forget that every month we are picking a Listener of the Month to win $50 in cash just for showing love to the show. All you have to do is leave an epic review of the podcast on Apple Podcasts Screenshot the review before you hit submit and DM that screenshot to us on Instagram @makeshifthappenpodcast. And that's it. I want to thank you for being such a loyal listener and show my appreciation by putting a little extra cash in your pocket. I know it's super easy not to do it, but every single rating and review seriously helps the show rank higher and reach new people, so we appreciate them more than you know. We'll announce the next winner at the end of the month and slide into your DMs if it's you. So keep an eye out and good luck. Love you guys, and thanks for supporting Makeshift Happen. And I feel like this really ties into the concept that I've been speaking about a lot this year, which is becoming or being a secure CEO. There's a lot of like elements to the, the secure CEO kind of archetype. But when I think about this, you know, of uninformed optimism to informed pessimism, to, oh my gosh, things are hard, to, ooh, that looks fun over there, to let me switch my focus. Right? Like being a secure CEO is like being willing to pick a lane and really go all in and stop switching what you're doing or who you're talking to every 6 months. And that is what's going to give you that— like you have to play the long game, right? And in order to play the long game, you have to be a secure CEO because you have to be secure within yourself to actually be able to have the self-trust, the perseverance, the endurance, the ambition, the purpose, the why. To keep going even when things get hard or you're not seeing the immediate returns on that, all that time that you're spending. I think a good example of this is the podcast that you're listening to right now. Like, this podcast has existed for over 4 years, and we've put out an episode every single week, if not more, and we've never missed one. Like, at the very least, there's been a new episode that's gone out every single Wednesday, and some months we've done bonus episodes and extra things. But like, I've never taken a break. I've never stopped. Like, I just kept going. And I get that question a lot of like, oh, like, your podcast has done really well. Like, what do you think contributed to that? Obviously there's a lot of different factors, but one of them without a doubt is the consistency of just doing more than a lot of what a lot of other people are willing to do. A lot of people that have a podcast aren't willing to actually put in the work to stick with it every single week. And if that's not your priority, then it's It's, that's not for you to worry about, but the point is being able to stick with something and stay in a, stay in a lane and just do more and do better until you actually get it off the ground and get it somewhere. That's something that we can all like take with us and, and learn from. I think this is also a huge reflection of how I ultimately was able to grow the business to 7 figures of like having certain signature programs and selling them over and over and over and over again. Until I hit 7 figures. Like, everyone's journey is obviously going to look different, but my journey to $1 million was not a million different products and like selling different shit all the time. It was very— it was a very simple formula of like, this is what works, this is what gets my clients results, this is what I'm becoming known for, and I'm selling it over and over and over and over and over again. And this, what we're speaking about, really comes down to focus, right? And I got a question from one of the women inside Top Tier Mastermind the other day. She was like, like, okay, I know what I want to do. Like, I, I know who I'm serving now. Like, I'm ready to go all in. How do I get in the zone? How do I be really focused so that I can go all in on this? And I said, well, what is the opposite of focus? It's distraction. So if you want to like be going all in, if you want to be in the zone, if you want to be focused, you need to figure out what are the things that pull you away from that. What are the things that distract you in your routines, in your digital hygiene, on social media, in your life, like in your schedule? How do you structure your day and your week? What are the things that actually get in the way and eliminate them, or at least try to reduce them as much as possible. And that's how you'll actually be able to be in the zone and be focused. So to sum that all up, he was basically like, from $1 to $3 million annual, you don't need to go broader, you just need to get better. And one of his quotes that I wrote down was he was like, you think your $2 million business has saturated a $20 billion industry? Yeah, no. No, like there's more for you to do there. It's gonna be totally fine. So let's get into day 2. Day 2 was the roundtables all day in smaller groups with, with each of the directors that run and scale the portfolio companies. So we met with the head of sales, head of recruitment, head of marketing, head of social and advertising, head of strategy and operations, like all these different areas of the people that build, grow, and scale those portfolio companies. And we got to sit down with them in small groups and ask them questions and get feedback on our businesses. And it was basically like a hot seat coaching situation in person, but with some of the smartest people in business and strategy and other really successful entrepreneurs who were asking great questions. And you're just like learning from what they're asking and everyone— the answers that everyone else is getting. It felt like a mastermind, right? Like, that's what it should feel like when you're in a mastermind, is I'm in this room and everyone here is really intelligent. They're asking great questions. I'm getting a lot of good ideas even from the answers from other people's questions, to the point where sometimes I don't even need to ask anything. I'm just like absorbing and learning and taking notes so much from being in this room. So that was really cool, and it kind of— it just reminded me a lot of the vibe that I try to curate with TopTier. And what I think makes TopTier so special is the fact that it's designed to be this mastermind that not anyone can just join. Like, You can't just like click to buy. Um, and I know a lot of people do applications, but they don't really care how much of a fit you are for the space. They're just like, once you apply, they wanna get you on a sales call or have a conversation with you and you're like, yeah, you're the perfect fit because they care about making a sale. Um, so what I loved about the experience of actually being at this workshop and, and doing these like roundtables and stuff was it was like, yes, like this is why I do TopTier the way I do it in the sense that we have an application process and not anyone can just get in even if you're trying to pay us and you you really wanna be in it, like you have to be the right fit because it changes the dynamics so much when you have the right curated people that have similar values. The vibe is right, the energy is there, the conviction is there. Um, yeah, the quality of like questions is there, the level of business is there. So it was a, it was a, an affirming experience for me to remember like there's a reason why I created TopTier to be that way. And I'm almost getting to be on like the receiving end of what it feels like when you're in a curated space like that. And it is really, really powerful. And one thing I did notice too is that literally every single member of his team that got on stage and taught us a workshop or was with us in these roundtables, like they all at some point or another mentioned the importance of getting in the room, which is something that we hear a lot, at least in the coaching space. And I think we can kind of just be like, oh, that's them marketing to like, you know, get you in the space. And it kind of like goes over our heads now because we've heard it so much and it's like, oh, that's just coaching jargon. But I found it really fascinating and interesting to be in a room of people that have nothing to do with the coaching industry. A lot of them, a lot of these experts that work for Alex and grow his portfolio companies and stuff, but they all mentioned at one point or another like the importance of getting in the room and how actually doing things like this, of being in a curated room of people that are at a similar level or higher to you was something that really changed the game for them in their own lives, careers, and businesses. Because all these people, they don't just like work for Acquisition. That's not like their first job or their main corporate job. Like they all come from backgrounds of being incredible entrepreneurs, business owners. Like they've grown things to the multi, multi-million, even billions in sales. Like crazy accomplishments these people have had. Like they've been around the block and and they know their stuff. And so I found it really interesting and just like notable that every single one of them at a certain point in their own, you know, story of talking about their journey and what has helped them, talked about the power of getting in a room like that. And it just kind of reminded me like, yeah, like we talk about it a lot, but like it really does matter and it really does change the game. So during these roundtables, we talked a lot about like client experience and success, um, client retention and churn. Recruiting, hiring, training team, customer acquisition and leads, uh, developing and training sales teams, overcoming objections. Like there was a lot that we went over, but a couple of things that I highlighted for you guys was, I'm just gonna like read these off. I, I pulled them as like literal quotes that I took from my notes. So the first one was, people need to be reminded way more than they need to be taught. So this was in conversation with one of the directors of marketing and it was basically just the permission to really like recycle and repurpose your content. And just, we know that we should be doing that, but it's another just affirming thing of like, yes, you actually should be like talking about the same things over and over again and finding new ways and new angles to share the same messages. Like repeat, recycle, reuse, repurpose. People need to be reminded way more than they need to be taught. And then one of the content people also said taking one long Sunday and spending that whole Sunday to just deeply analyze your best performing content. Will make you so much money. Like highly recommend that you do that. Sit down for a full day, go through your analytics, see what worked, what converted, what helped, you know, get sales or what got the most views and got a lot of visibility. Like really just dissecting and analyzing what your best performing videos and content was. That will be a huge moneymaker if you really understand what is working in your content and why, so that you can do more of it. You can replicate it, you can repurpose it, all those things. Another thing that came up that was interesting but not surprising was that there were millionaires at this event that were asking questions about their money blocks around being wealthy, receiving more money, taking money from people like that. I was like, oh my gosh, just affirming again that it doesn't matter how much money you have. Like, if you do not feel safe, deserving, worthy in holding, managing, receiving money, you are going to hit a wall at some point with it. So there was people raising their hands with multimillion-dollar businesses being like, what do I do? I don't feel good about the idea of being a rich person. And so one of the experts was like, listen, some rich people are dicks, right? But all wealthy people are kind and generous. And he kind of like made that distinction. And I think some people draw this distinction between like rich and wealthy of like rich is like flashy, and I want everything to be designer, and I want to really show off and have these crazy cars, and like, I need you to know that I have money. And wealthy is like, once you get even beyond that, it's like, okay, you've already driven all the sports cars, you have all the designer stuff, like, you don't really need it anymore. It's kind of like, uh, Steve Jobs, like Mark Zuckerberg, like, you know, people that have amassed huge amounts of wealth where they're like, I just wear the same t-shirt every day, and like, I walk around and I kind of like look like— you wouldn't even know, like, I just kind of like look like a normal dude. Like, I eat the food, I wear the same shirt. I'm just trying to reduce the amount of decisions I have to make in a day. Like, they're not selfieing on a private jet. Um, so whether you feel like there's that distinction between rich and wealthy doesn't really matter, but it kind of supports this statement that he made, which was, some rich people are dicks, but all wealthy people are kind and generous because money is no longer the game. Their biggest leverage doesn't come from money anymore because everyone around them has money. That's not the thing that they can flex with. Like they're in a bigger room, they're in a bigger conversation. So money is not leverage to them anymore. Their biggest leverage comes from reputation and relationships of who you know, who you're connected with, who can do favors for you, and obviously maintaining a good reputation because that will kill any brand, especially when it's a billion or multi-billion dollar brand. Um, so that was interesting that there was conversations happening about that, but again, not surprising. Take Wealth Calibration. If you— I felt like saying that to some of the people. I'm like, you should take Wealth Calibration because it will really help you. But it's really, it's really for women. Um, but if you are a woman that wants to dissolve some of those money blocks around higher levels of wealth, like, take Wealth Calibration. Honestly, like, it's so, so worth it. And another thing that they talked about which was interesting was this idea of, like, exposing yourself to more deprivation. They call it deprivation, but it's really like the concept of, like, hungry dogs run faster. Like, when you're hungry, you are gonna achieve more, you're gonna do more, and you're gonna do better because you feel like you need to. And so if you are the richest person in your neighborhood or you are the most successful person in your friend group, then it kind of starts to slow you down and it hinders your growth a little bit because you're no longer having to stretch yourself anymore. You already feel like you're at the top of the chain. And so they spoke about this idea of like finding a way to feel like the poorest person in the room or feel like the dumbest person in the room, which was part of my motivation of going to this thing. I was like, I want to feel stupid. I mean, obviously I don't want to have the experience of feeling stupid, but I want to be in the room and be like, I'm a dumb fuck. Like, I want to put myself in spaces that stretch me. I want to be challenged because that— I know that's the only way for me to grow. Like, I'm not looking for a space where it's like, oh yeah, everyone's like basically like the same as me and we can all just kumbaya out. Like, no, I want to feel fucking dumb. I want to feel poor because then it's going to inspire me, it's going to activate me, it's going to motivate me. And like, the one dude literally was like, you know how everyone says that comparison is the thief of joy? He was like, fuck that, I think you should compare yourself more. And obviously that's a hot take in trying to like be controversial and spicy, and take that with a grain of salt. But it was just this idea of like, you know, if we're always coddling ourselves and we're not really stretching ourselves, then we're not going to reach our fullest potential of what we're capable of. And this all, again, everything that you hear here always comes, come back to put it through the filter of if it's relevant for you, if it feels good for you, and if it makes sense for the kind of life that you wanna live and the business that you're building. And if it doesn't, leave it off to the side. Okay? That's baseline, like secure CEO energy, what you have to be able to do always. And so for me, I'm like, cool, I totally see that. I respect that. And I actually see some value in that. It doesn't mean that I'm gonna go intentionally start comparing myself on the internet to a bunch of people and think that's gonna be helpful for me. Me. But I think you can take the value in something without being like, yes, that is complete fact, total truth, like, and going way too far to one end. It's called nuance, okay? We don't even, even need to caveat on this show. Like, the caveats are— we don't need them. So anyways, those are some things that I highlighted for you guys that I thought were interesting that just kind of came up in some of those roundtables. Next, I'm gonna pull out some of the things that were mentioned in the Q&A with Leila and also in the Q&A with Alex. So we'll do Leila's first, and I'm just going to pull forward some of the things that she spoke about. Obviously these were prompted by questions that people had in the audience, um, and there's no way I could cover like literally everything that happened in a 2-hour Q&A, um, but just a couple things that I wanted to pull out and share with you guys. One was this idea of emotional resilience and how much emotional resilience you truly need as an entrepreneur. If you're in it, you know it. Here we call it the emotional roller coaster. There's like whiplash and it's so real for everyone. You're not alone.. But basically she was like, listen, emotional resilience is like, how fast can I get back to baseline? Like, something really bad could happen, or there could be an issue, or so like we have to fire someone, or like something horrible is happening. And in that moment, I can be really pissed, I can be really annoyed, I can go fuck, fuck. And then how quickly can I just get back to, okay, that's fine, there's going to be a solution, we're going to figure out— figure it out and move forward, take next steps. Like, that's the— what we're practicing in entrepreneurship all the time is like, how long do we let things take us out for? Because if you're letting something take you out for a really long time, then it's going to mess you up way more than it needs to. Because the fact of the matter is, it's probably, probably, depending on the level of business that you're at, it's probably something that's really not that big of a deal, right? Like, most things can be rectified, can be fixed. Like, you can just try again. A lot of the things that people end up crying a lot about in business is like stupid shit where it's like, well, just try it again, do you know what I mean? Like, like, so your video flopped, or like you didn't get views, or like no one signed up, or like it's, it's a little bit harder right now than you thought it was going to be, or like you're struggling to get people to open your email. It's like, okay, okay, and like, let's keep it moving, put one foot in front of the other, like, let's figure out a way. And she spoke to this idea of how the more success that you acquire, the more success that you experience, the more downsides inevitably you're also going to experience. So the more followers you have, the more haters that are going to be in the comments, the more— like, it's just, it's that scale that we're always like balancing. So don't be surprised when you get to higher and higher levels of success. It's like they say, like, more money, more problems. It's not really more money, more problems, but it's like more money, new problems. So you think you solved all these problems, but those were all the other tiers of problems that you solved. And now you have new ones that you've never seen before, and they're a different caliber, and the stakes are higher, and it— and it's bigger in some ways. So you're just like, okay, well, the more success you experience, the more downsides that will also be there. And it's just something that you have to be aware of and be ready for. She said, you have to play to win, not to not lose. So you cannot play from fear. You cannot play the game of business from fear. You have to play for the love of the game. Stop taking forever to make decisions. And just take action, right? Because most mistakes in business can be quickly fixed and iterated, and there's a way to figure it out and rectify it, and you usually learn something. So it's mostly fine. Like, most mistakes that you're going to make in business can be quickly fixed or iterated, and you're going to learn something in that process. So it's really not that big of a deal. So you shouldn't be sitting around taking forever to make these decisions. Like, make a decision take the action. Because the biggest risk of all is that you don't grow because you're too scared to move and actually make a choice and take an action where you might get somewhere or you might learn something. It's like you, you get further, you get to the next stage, or you learn something which will help you get to the next stage. It's that, like, that's it. Those are the two options. So like, make the move. She also said most people in your life will tell you not to do things that seem risky simply because they don't want to have to have the responsibility of like, I told you to go for it and then it fucked you over, right? Like, they don't want that to be— so they're not, oh, I'm not going to tell you to do it because then when it's messed up or you lose money or like whatever happens, like, I don't want to feel guilty or feel bad or feel responsible that I told you like, yeah, that seems great, go do it. So most people will tell you not to do things that seem risky, but it doesn't mean that you shouldn't do them. Right? And this kind of makes me think of, you know, the idea of like meeting, meeting an edge. Because we all have edges. No matter where you're at in business, you find new ones, you grow. And then what used to be so uncomfortable to you is easy and it's comfortable now. And then you grow, and then you're like, oh my God, that seems really scary. And then you do it, you conquer it, you master it. You're like, okay, cool with that. And then there's something else that seems scary and intimidating. So there's always like a new edge. And what I see happening a lot is like people will meet an edge edge, they'll buy a house, they'll move to another country, they'll make a big investment of some kind. And then because they've now hit that edge, it's like their threshold of what they're willing to be uncomfortable with. So then they suck back into their shell, they kind of like retract a little bit, and they're like, okay, because I've just met this edge and did something that feels scary to me, I'm gonna not do anything else that feels scary for a while. Like, I'm not going to spend any more money, I'm not going to make any more investments, I'm not going to keep going out into this unknown terrain past my new edge. I'm just gonna meet the edge, face it, but then I'm gonna stall and I'm gonna sit here. And the thing about doing that is like, no one's gonna make you wrong for doing it because it's very understandable. Like, oh, you just bought a house, you just moved, you had this big thing happen in your life. Oh, you just spent a bunch of money, makes sense. You want to save now, you want to be conservative. Like, no one's ever going to be like, oh my God, no, like, keep going, take more risks, spend more money. Like, no one's going to tell you to do that. Everyone's gonna be like, oh yeah, that checks out. That makes sense. Yeah, take your time, you know, like no one's gonna make you wrong for meeting the edge and then not going and breaking past that threshold and continuing to go out into that unknown terrain. But the competitive advantage is when you meet— not only meet your edge and conquer it, but that you actually like push past and you continue going out further into the uncomfort zone instead of shrinking back and kind of staying on the line, staying on the line of that edge. Like, okay, I'm here now, I'm on the edge, but like, I can't go any further. I cannot keep growing because that would just be too much for the nervous system. It would just be too scary, right? But I think that's a competitive edge, is where someone has that ability and that, that risk tolerance to keep going out into the new territory, because that's where you discover new bravery, new skills, new self-trust, new capacity to hold more, new wisdom, new, new lessons, new growth. Growth, right? I remember like buying my house and being like, oh my God, like I just spent the most amount of money in cash in one day ever. Like, fuck, what should I do now? And then I was like, well, now we have to go spend $20 grand on furniture, and now we have to go, you know, reinvest in our one-on-one mentorship. Like, it has to keep going. It has. At least for me, I was like, I have to keep going. I'm not just gonna buy this house and then sit here and be like, okay, now I need to be really scared and not invest anymore. Like, no, I knew I needed to do the opposite of that because I needed to continue to grow myself, grow my experience, grow my business to support the life and now the cost of living that I have underneath me. Okay, let's get into the Q&A with Alex. Some of the things that I pulled out, quote from him, he said, some shit stays fucked. And what this means is that there are things in your business that are wrong, but it is okay. That not everything has to be fixed right away, and we don't need to solve everything at one time. Some shit just stays fucked, and that's okay. Because if the thing that you're trying to fix is not going to give you a measurable 20% or more improvement, then it's probably not worth your time and effort to fix it right now. So permission to know that it's okay if not everything is perfect in your business. You don't have to fix everything all at once. It's really about like finding the leverage and the thing that's going to move the needle the most. And again, if you're like trying to get to $1 million, $3 million annually in that range, what we're supposed to be doing is bringing in more revenue and taking care of our profit margins. That's fucking it. That is it. Okay. Another interesting thing that he said was about operationalizing joy. Someone asked about like being happy and fulfillment and those things. And he was, you know, of course everything that he does is about like data. And so he's like, like the best formula that I've found to date of how to operationalize joy is to really identify what your perfect day is. Like figure out what are the days where I'm the happiest or I feel the most fulfilled, and then just try to live that day in that way as many times as possible. So his version of that looks a lot different than my version of that, but he was like, on my happiest days, I usually go to the gym. I, I can't remember all the things that he said, but he was like, I, I work a lot and I feel productive and like I've done something meaningful, and I have dessert with my wife. And I don't know, it was just like simple things. And he was like, that's like what brings me joy. So I'm just going to try to live that day over and over as many times as possible, and that will make me a happy person. Another interesting piece about if you've bought something in the past that maybe you invested in something and you were like, it was kind of like not that great, or I didn't get good results, or maybe you even feel like you got like scammed or swindled or something like that. There's a lot of people that have like a fear of making another investment because they were burned. And he said, if you bought something in the past and it burned you, the only thing worse than making another bad investment is letting that experience prevent you from making a good investment because now it's burned you twice. And I thought that was just so good. Because it's weird. Like, in relationships, you know, we'll, we'll have experiences where we're like, well, that was fucked and that didn't work out, but it doesn't stop you from wanting to be in a relationship or find your person or go on a date. But sometimes people do that with investments. They like write off the whole category, or they're like, oh, I'm not doing that again because blah. And it's like, well, now you just kind of shot yourself in the foot. Like, you're giving yourself a worse position to be in because now that thing is burning you twice because it's preventing you from actually getting to the good investments that really do change your life. We also talked at length about the distinction between like low information buyers and high information buyers and how this is sort of like a new framework coming off of what people typically think of as like emotional buyers versus logical buyers. And so we went through a whole thing on it, but something interesting that he shared within that was that high information buyers delay making decisions until life makes it for them because they're trying to avoid making a mistake or picking the wrong thing or regretting it, right? So they delay making decisions until life makes it for them, right? Oh, the discount expired. Oh, it's not available anymore. Oh, it's sold out. Oh, there's no more spots. Like, have you ever felt that? Have you ever noticed that you wanted something so badly and you're almost like waiting for it to not be available anymore so that you get rid of the torturous feeling of like trying to decide but never ending up making a decision. And so you actually are just waiting for life to make the choice for you because you are incapable. But what he said about this was, this fundamentally assumes that the randomness of life is better at dictating your future than your own ability to decide. Boom, mic drop. Wow. We regret the things that we don't do far more than the things that we do that end up not working out. So even if something doesn't work out, we don't regret it as much as the things that we don't actually do and get to experience in our life. Because usually things that we, that we do and we're like, oh, that didn't really work out, we learn something, right? And it helps us grow and it forms who we are and like we become who we're meant to be because of it. So those don't end up being our regrets, but that's what we worry about so much when making decisions in, in life and business and investments. Is like, oh my God, but what if this doesn't work out? But the reality of the situation is, at the end of your life, you're most likely going to regret the things that you didn't do. You're going to regret the chances that you didn't take, not the ones that you did that like maybe didn't even work out that well. And that kind of reminded me of like the regrets of the dying. And I don't know all of them by heart, but obviously within those regrets of the dying is people typically say like, I wish that I had the courage to be more of myself, or to take more chances, or that I expressed my feelings more, or that I lived a life that was true to myself rather than following the expectations of others. Like, they regret the things that they didn't do, the chances that they didn't take. So that was just another good reminder. If you're like wanting to do something and you're like, oh my gosh, but what if it doesn't work out? It's like, you're probably going to regret not doing it more than if you did it and it didn't work out. That's exactly how I felt about moving to Spain for a guy that I had no idea if the relationship was going to work out, and I was saying no to my career path and declining my corporate jobs and everyone thought I was stupid. And I was like, but I kind of feel like I would regret not doing this more than I would regret going and maybe realizing, oh, I don't even like love this person that much, or I don't want to live in this country and I'm just gonna like start over and figure something else out. And that was really like my parameter for like making that choice, was like, I'm gonna regret not doing it and knowing what could have been more so than if it doesn't work out. Because if it doesn't work out, like, I'll just figure it out. But again, that comes back to self-trust, being a secure CEO, all those things, right? So last thing here, a couple key questions that he shared with us for when you're making a decision to invest in yourself or your business that you can just simply ask that kind of help you get over that like emotional, oh, should I do it, should I not do it? Very simple yes/no questions. And it's like, if you get mainly yeses, then you probably should do it. First one is, do you believe that this will help you get results? Yes or Yes or no. Second one is, do you have access to the money somehow, some way? Do you have access to the money? Yes or no. And thirdly, do you believe that this, this option is better than trying to do it on your own? Yes or no. If you answer mainly yes, it's probably something that you should do. And just a last few things that I wanna point out that kind of stood out to me was obviously what I mentioned before of everyone at some point in some way, all of these like top key players at acquisition mentioning how important it was for them to get in rooms like that and be surrounded by people that expand them, and, and how that really shaped them and changed them in their lives and their careers. But also what I noticed was that a lot of his, like, top players and directors, they had been with Alex for many years prior, and they, they knew him personally, or they had different stories of when they met him and how he shaped their life. And I just thought it was cool to really see these people working for him because they really— they, they love him as a person, and they also really believe in his mission, and they're really inspired by him and his leadership and everything that he's created. And they're not just like random people off the street that they hired, but they're people that really have like personal stories with Alex. They knew him, they worked for him, or they learned from him in some way. Like the one kid, he was so young, but he was so fucking smart. Um, but he was Alex's neighbor when he was a kid., and he was super entrepreneurial growing up, and he was doing this like car washing business. And his dad was like, you know, I think you should start trying to wash cars for people that have a little bit more money. He's like, that guy across the street with the mustache, like he's, he's doing his thing. Like, why don't you try and go wash his car? And this was like the days of Alex doing like gym stuff and whatever. And so he literally started by washing cars for Alex, and he like grew businesses into high school. And like, Alex kind of stayed in touch with him here and there, and eventually it was like, hey, what are you up to? I kind of need you. I trained you. Now come work for me. Just like stories like that where it was really interesting to see. And I think it shows someone's character a lot when the people that work for them, um, you can tell that they're really inspired by that individual's values and, and life and generosity. And it really feels like he's given so much to all the people that work for him in one way or another. Um, to the point where, you know, they wanted to give up their own endeavors and businesses and doing other things because they're all absolutely incredible, phenomenal, so incredibly smart. Like, they could work anywhere, they could build businesses on their own, but like, they want to be there on that team working for him for a reason. And I think it says a lot about a person's character. So I admired that, and I thought it was— I thought it was really beautiful. The last thing that I wanted to share was, because you guys will be able to relate to this, a lot of the people in— a lot of the women in my audience, like, I think when you are building a personal brand online or you're mainly marketing yourself on like Instagram and TikTok and you're working in like the coaching space or some sort of, you know, you provide a service and you're building an online business, I think it's really easy to feel like, you know, these other people have more legitimate businesses than you because they have, uh, a sales team and they have huge paid ad spend and they have employees. And like, it seems like that is the marker of a more legitimate business. And this is something that I reminded myself of before I walked into this room because it's very easy to feel like that, right? Of like, oh, I'm just this like girl on like Instagram. Like people are gonna cringe like when they see what I'm doing, like, and they're like a real business owner and I'm not. It's very easy to feel like that. But what I reminded myself of before I went in, and what was proven to be true in the room, was that most people would kill for a low overhead, simple business model where they don't have to manage full-time employees and pay salaries or spend all this time every week training their sales guys and doing all this extra shit, and still at the end of the day take home 7 figures. Like, most people would kill for my business model, my profit margins. Like, when I tell you, like, grown men were coming up to me to be like, oh my gosh, so like, what is it that you do? That's crazy that like these are your numbers and you don't do any paid ads and it's like all organic. Or the fact that like we were talking about some of my offers and that people will join masterminds with me for $10K, $20K, and they're like, okay, so So, you know, is it a 2-call close? Like how, how, what's the sales? And I'm like, no, they just, they just click and buy. They just click the button and they, and they buy it. Like I'm not, I'm not getting on calls all the time. Like I don't have a sales team like talking to people and trying to convince them to, because they don't need to be convinced because I'm one selling to the right person. I have incredible messaging that calls them forward. We have social proof and I've built a personal brand that people already resonate with. I've podcasted for 4 years straight. So a lot of you listen to the show and then it's a no-brainer. When you're ready, you're like, I'm in, let's fucking go. And we don't need to do all this extra fancy, unnecessary shit to like help you get in the room, get in the mastermind, start getting results, right? So grown men being like, how do you just get people to click and buy? They're fascinated by the power that we have as women to have this like magnetism. I think when you build a personal brand intelligently and intentionally, and your messaging is on point, like there's so much potential and possibility. And that was something that I think is really— that I just want to share with you guys and remind you of, of if you feel like you don't run a real business, you're not as legitimate as these other people, remember that most people would kill for a business like that with low overhead, a simple model where they don't have to get on a bunch of sales calls and pay people salaries and do all this stuff and still make millions of dollars. Like so many people are raising their hand like, fuck yes, please. Please sign me up for that. And that is what we're doing here, and that is fucking amazing, right? I had to like, like pat myself on the back, remind myself like, it's actually so fucking cool what we're doing, like truly. So if you are someone who is in that boat, you've been building your business, you're doing well, but you really want to scale to like high 6 or 7 figures yet, first of all, if you feel like Top Tier Mastermind might be right for you, apply. It's the only way that we'll ever know. Like submit your application. I review them all personally, and then we can chat a little bit about if it's the right fit. Like, we won't let you in if it's not the right fit, so don't feel like you're gonna get like sold to or like persuaded. If it's, if it's not right, it's just not right. Um, but for anyone else listening that's looking for something like really simple, quick, easy, low ticket, but you want to start like accelerating, you know that this is your year that you really want to scale and you're meant for more and trying to go on that trajectory of like high 6, 7 figures, I want you to know that like the reason that you're not there yet is not because like you're not showing up enough. Like don't tell yourself that story. It's not because you're in the wrong niche and it's definitely not because you don't have enough followers. Like there's all these reasons that we'll tell ourselves of like, oh, you know, I've hit 100K, 200K, but like I, I don't know why I'm not like growing more. Maybe I just need more followers, more visit. Like no, it's, it's not that. But for most people, it's really because your messaging isn't landing with the right people at the right level, right? Those people that are ready to pay for a premium service, the clients who really need zero convincing, right? Click and buy. That's amazing. And that comes from messaging the clients that are already obsessed with you and they just haven't heard you say the exact right thing in the exact right way. That's like, okay, this is what I need. I'm pulling the trigger. So I want you to think about what would happen if you could really start speaking directly to those high-ticket clients that definitely exist in your audience, like they are there. Okay. Um, and start making like these small but mighty tweaks to how you show up online so that you start developing more of this energy of like conviction and authority. These things are gonna get your highest paying clients to actually pay attention and come forward and start to come out of the woodwork within your audience. And just to feel really, really crystal clear and confident in every move that you make this year to scale. This is exactly what we're doing and talking about inside of Your Year of More. It's available right now. It's super cheap. It's $55. This is where you get to unlock some of the core elements that go into my signature Million Dollar Messaging frameworks. It's where you learn to embody 7-figure frequency and develop this, this conviction that really conveys like, I'm the one to hire. Like, it girl energy, right? This is our it girl era. I keep talking about this, but that's really the energy and the vibe that I want to bring more women into this year in business. Because like I said, what we're doing is fucking incredible. I know that you're changing people's lives. You're getting your clients incredible results. Once they work with you, they don't want to stop working with you. They keep buying this thing and the next thing, and they work with you for a year or 2 years, and that's amazing. And you're so good at what you do, so you should be getting paid more, and you should be getting higher level clients with more ease. And that a lot of times comes down to the authority conviction messaging. And we're talking about all these things inside of Your Year of More. So basically the class is broken up into 4 separate videos cuz we have a lot to cover in each category, but they'll basically go, uh, more freedom is one, more certainty, then more wealth, and then more influence. And inside I'm giving you the exact messaging, positioning, and scaling shifts that make hitting multi-six and seven figures actually attainable, right? So this isn't just about like, oh, I wanna make more money, but it's really about making this the year where you're like, I am breaking through this glass ceiling. I'm going further, higher, faster, better, and doing so in a way that's in true alignment with who you are and what you value, right? So I'm a big fan of not sacrificing what really matters to you. And so we're gonna talk about the plan, how I plan for the year, How I schedule out and project like income launches, all those things, figuring out what's actually in alignment for your year of more. If you want more this year in your business with your revenue in life, then take this class. But just know that the way that it's delivered is you're gonna get really clear on exactly what that means for you based on what you need to prioritize, where you're at, what you value, all those things. Cause I don't want you sacrificing what's the most important and core to you just to make money. That's not what we're about. So for just $55, you can binge the entire class and lock in lifetime access today. Just click the link in the description below. You can always DM me on Instagram if you have any questions. No one else is ever in my DMs, at least not right now. It's always me. So if you have a question, just shoot me a message. And if you ever get like an automated— if you trigger like my ManyChat and it sends you an automated message, but you really just want to talk to me, me, just send another message after that, and then I'll see it as unread in my inbox. All right, you guys, I hope this was useful, valuable for you. If you loved this episode and you have another entrepreneur girly bestie in your life, copy the link, send it to her, take a screenshot, share it to your Instagram stories, tag me. I love seeing you guys share the show. It really helps me, it helps the podcast, and, uh, we'll talk to you guys next week. Bye!