Insider Secrets from Top Content Creators: Hot Tips for Building a Magnetic Personal Brand w/ Alyssa Chan-Evangelista

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Welcome to the show, Alyssa. I'm so excited to have you back. This is your second appearance on Makeshift Happen. We just had to bring her back because she's the best of the best. So welcome back to Makeshift Happen.

Oh my gosh. Well, I am honored to be here and that you want to be back for the second time. And I'm very grateful for your audience. They're going to have to deal with me twice. So thank you for having me.

Yeah, yeah.

We're ready for you to bring the heat as you always do. Bring the spice. One thing I wanted to catch up with you about is podcasting. Because the last time that we recorded, you did not have your own show yet, and now you do. Tell us a little bit about like the journey of starting your podcast and getting into all of that recording in studio, like the production process. What has that been like for you? It's a new form of content for you.

Yes. So I've been wanting to start a podcast for forever, and I think in the beginning of the year we saw like a surge of content that was like, start the podcast, start the podcast, long-form content. And I always had it, you know, the thought was always there, but I just wasn't mentally ready, I wasn't physically ready. And I was like, you know what, if I don't put some heat on my ass, it will literally never be done. So I was like, I have 14 days, and in 14 days, if I don't make it happen, I'm giving it up and I'm not going to circle back to this endeavor because I keep putting it off. Because when you're a perfectionist, you put things off and it's just like procrastination, it's not actual refinement. So I gave myself 14 days. I said, I have to start a podcast. I literally did my cover art, which is like just a brand photo with Inspired Media on it. I asked my audience what they thought about it. I was like, okay, what do I need to do? Like, what are the steps? And I have like a whole Notion page on the podcast and I'm like, okay, these are the things I need to do. I need my cover art, I need the name of it. And I, oh my gosh, the names are the worst, girl. I'm like, listen, we're gonna keep it simple. We're gonna keep it cute. And then we can change it later if I come up with something more clever. But I was like, okay, I need the name. These are the things I need to outsource. So that was also the time where I hired my VA cuz I was like, something's gotta go. There's no way I'm doing this also doing everything that I'm currently doing right now. So I hired a VA to take care of some stuff for me. And then I have my, my lovely podcast editor who has been my saving grace throughout the journey. And he was like, this is the platform you need to be using. This is how it's gonna go. This is all the tech stuff. And you can buy the best mic. And I have the Shure mic. And he was like, this is the one you need to buy cuz that's what we have in studio. And I was like, okay, I'm buying all the things. Amazon, 2-day shipping. Perfect. It's happening. And I went in studio., and I filmed my first solo episode in studio. He was there with me and he was great. He was my biggest cheerleader. It was like 6 o'clock at night and we were in there. We were like the only two people in there. It was nighttime, it was dark, and I filmed it. And then we got a drink at the bar and that was it. And here we are. Okay.

Because I'm like, I feel like there was a saga about the podcast editor on your stories. It was always like, oh my gosh, podcast editor, help me. Like it was all about the podcast editor and now you're dating him. Is that correct?

So, so funny because before I would talk about my special friend. So podcast editor and special friend are the same person, and we've known each other since high school, but I always called him special friend. And then he got a job at a podcast studio and he's— he produces podcasts and like that just became his thing. And I was like, perfect, free labor. And then, and then he became my podcast editor. So yeah, we've known each other for actually quite a while before he became my podcast editor. So it was actually like literally perfect. That he got that job when he did, and then I can use the studio and use his brain.

And so you are dating him?

Yes, he's my boyfriend. But like, the, the term boyfriend is like, who wants to say that? Like, no, like, no one cares.

You're like, so yes, he is my podcast editor. I'm like, so is that code for boyfriend?

Yeah, so he's my podcast editor. Yeah, that wasn't clear.

We got it. Okay, love it. I wanted to ask you about this idea about, of like a personality audit, because I've seen you post about this, and I think this is a really interesting way to kind of reframe frame the idea of like a rebrand or like a refresh on your social medias. Can you kind of explain what it means to do a personality audit and what that might look like for someone?

And thank you so much for asking because this is something I've recently— I mean, I guess I've always been doing it, but I never put a name to it. But I think it is really important because at this point I think the majority of people that are consuming my content, but I would say just creators in general, like you have the basic stuff kind of down already. And when you think about, okay, I need to do an audit on my page, it's like, Is your bio optimized and stuff like that? And the majority of my audience already knows what it is, what to do. They've heard the same thing over and over again, but the thing that they always miss is like, do you even like the person that like is on your page right now? Do you like them? Would you hang out with them? Are you turning into somebody else? I always ask some of my clients like, uh, do you think you have the influencer accent? And they're like, oh, what? And then there was actually one client in particular and love her so much and I'm so blessed that I can be so open and honest with my clients. And I sent her 3 different creators, and I was like, you guys sound the same. You guys have the same exact cadence, same exact tone, same everything. And she was like, I didn't even realize, like, I'm turning into just like another one. And I'm like, yeah, we gotta, we gotta reel it back in. We gotta do a personality audit. So basically what the personality audit is, is you are scrolling your own feed and you're looking at it through what I like to call your U-coded lens and asking yourself questions like, do you like the person that you see? Is this actually how you sound? And if you're making a persona, that's fine. There's a lot of creators that really pop off with almost being a character, but is that intentional or is it not? Asking something like, do you have little catchphrases? Are there small tweaks that you're making in your verbiage? Do you have your lifestyle pillar elements within your content? Just looking at your content in a way that's not for the algorithm, but for human beings. Like, yes, we can talk about, okay, this is what the algorithm wants. Like, this is what they're looking for. Yada, yada, yada. To be completely honest, most people don't actually know the inner workings of any of these algorithms because there's multiple in each platforms. I think it's just like a word that we throw out there to either sound smart or sometimes people use as an excuse or just to, just to kind of be like, oh, it's the algorithm. But we're not going to be able to control those things. But you can control the way that you not only show up, but the way that you interact and connect with human beings, like real, real people. So the personality audit is just kind of a routine that I've set up with my clients and obviously shared it with my community of like, okay, are you showing up as you and are you actually connecting? Because this is social media. This isn't— we're not like doing computer data coding. I don't know anything about that. And that's kind of just like— and putting a name to it, I feel like helped people. Like, it was tangible after I put a name to it and people could actually like practice it and remember to do it.

Yeah, so true. I feel like this kind of ties into what we talked about, I think, a little bit in our last episode of like taking the presenter hat off when you're speaking on socials and when you're creating content. And when you say like the influencer voice, what does that mean to you? Like, how can you tell that someone has the influencer voice? But to me, it's like someone who's very, you know, hi guys. Like, it's, it's very, I don't know, like calculated in a sense. I'm not sure how to, how else to describe it. How would you describe it?

So there's a couple different accents, I think, in like the influencer accent umbrella. Now, I am guilty of this because I think one of the influencer accents is literally just the SoCal kind of valley girl accent. And I very much talk like that because I am from SoCal. But there is a creator, her name is Dr. Natalia, and she did like— she has like a series on her page where she essentially like makes fun of influencer accents and it's like, hey guys, 'So today I— oh my God, so I want to share with you my coffee.' And it's just like the same tone and the same cadence over and over and over again. And also like upspeak too, which is very much a part of like the Southern California kind of valley girl accent. There are some parts where it's like, okay, yeah, sure, like subconsciously we may be kind of picking up on those things. But if you legit don't talk like that ever in real life, and then all of a sudden you turn on the camera and you start talking like that, then it's like, okay, we picked up something subconsciously. Let's go back to like how you actually talk, and— or let's go back to the things that you actually say over— maybe what I think a lot of people do is they pick up these habits subconsciously because they think that's who they need to be in order to be listened to, and that's just not the case.

It's like all the videos that kind of start with like, get ready with me for something something, or like, spend the day with me as a whatever whatever. It's almost like we've heard that standard phrase so many times in the same tone, in the same voice, that when you go to do it you almost like assume that posture and that tone just because of all of the, like, I don't know, subconscious programming of hearing everyone do it like that for so long. But you're right, I think the thing that I love, or that I notice I love the most with different creators online, is when they are so themselves, and that's what sets them apart. They could be talking about something that everyone else is talking about, but they're just so themselves. And there's this, I don't know, this air of like confidence and like not giving a shit, of just, you know, talking into the phone the way that they naturally do. Like like sometimes people refer to this as like the, the FaceTime effect. Like it feels like you're on FaceTime with them as if they were your friend because they're just being themselves. They're not like putting on the presenter hat or trying to share something in a specific way. They're just naturally being themselves. I think that can be challenging for people. What have you found is helpful with the creators that you work with in kind of like stripping it back, like getting more relaxed, just being themselves?

Yeah, actually I have such a good example of this because I recently was working with one of my creator clients and she does amazing on Instagram and she kind fell into this, you know, when, when something's working on one platform, you kind of like get into the groove, you get into the rhythm. But she was very presenter forward. And again, there's no right or wrong. It's just that was working for now. I said, let's expand to TikTok because you can't just be putting all your eggs in one basket. And she's like, oh my gosh, Alyssa, TikTok, like I'm not young. I'm not cool enough. I'm scared of that platform. People are mean on there. And I was like, listen, I swear there's an audience for you on TikTok. So what I said was, I want you to make this video, something she's pretty much already made before. But we're gonna cut the high production editing. I want you to put your phone up and I just want you to talk and I just want you to give me, give me the tips. Just stand in your closet and just give me the tips. No high production editing. I don't want a voiceover. I want face to cam. Make it short and sweet and tangible and don't feel like you need to like push me to do it. You're just sharing it with me. Again, less presenting, more sharing. She did the video and it got 300,000 views. I wish I had like the stats. That's like right in front of me, but I know it got— it's one of her best performing videos, I believe, this year because it got 300,000 views, it got 15K saves, 100 comments, almost 7,000 saves, and then a couple thousand or 2,000 shares for a video that she was like, oh my gosh, Alyssa, like, I can't be on that platform. So what we did is— it was in order to move forward, sometimes you just need to scale back. And simplify. And that's exactly what we did for her. And I said, see, you knew who you were talking to. You've been doing this for long enough. You know what you're doing. Let's just simplify. Let's just make it easy. We don't have to do too much. Let's make it easy. And it worked.

I think that's so often the challenge that we run into with content is feeling like it has to be some like big production or some— there has to be like this grandiose idea, or, you know, all the hooks have to be perfect and we have to know what we're going to say and what the message is and what we're driving people towards and what the CTA is and what the purpose of the piece of content is. And because we're thinking about all these things. I mean, at least I hear from my clients, like, that's what often holds them back from posting at all or posting consistently, is it feels like this overwhelming process. So it's good to hear that, you know, when you can just like peel it back, do something simple, talk to the camera. You don't need a special— any editing software. Like, you can just be yourself and that is enough. Not always, but like, that is what's going to help you get in front of the right people and actually have people feel like they're receiving the real you, essentially.

Exactly. And we can grow from there. I'm all for high production stuff when it's appropriate, when you're ready for it. But if you go straight into like, I need to put all these embellishments on my videos so that it can perform, you're not actually solving the real issue, which is maybe you're just not comfortable on camera yet. Once we get you really comfortable and confident in something really simple, then we can add on and grow from there. I find that when people start really focusing on like hyper-editing before they refine their own delivery, it's almost like putting charms on a plastic bag. Like, it's not good quality. You're just putting decorations on it. But the, the substance itself is, is lacking. So maybe down the road it's like, okay, I want to do this high production series, I want to do more vlogs. Awesome, let's get you really comfortable on camera first because the high production stuff will be way easier if we can just get you really comfy doing something this simple.

Yeah, so true. With your background of like acting and things like that in theater, like, do you have any little tips for someone that wants to get more comfortable on camera? Of course, just like practicing. I always say like practice makes perfect. I really feel like for me, so interesting to look back on some of my first, like, talking head Instagram stories from, like, 2017 or '18. Just the tone of my voice was, like, so different. It was so much higher and so much lighter. And, like, then it's funny too, because they say, like, with your throat chakra and things like that, the more confident that you get, that the deeper that your voice becomes, which is really interesting to think about. Of course, like, practice over time. If I look at, like, my journey even online, I'm like, okay, yeah, just— I just had to show up and do it, and it wasn't great, but, like, it got better with practice. But is there anything, like, small or different from like the acting realm or the theater realm or anything that you know that can help people with that confidence on camera? Yes.

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So Acting 101, there's something called the moment before. So when you're doing a scene with your scene partner, or even just like a monologue, you almost want to like start the scene in your head before you even speak. So oftentimes like in acting class, when we would like present a scene to the class, it doesn't start with the first line, it starts with the first action. So something that I like to do, and a tip that I give my clients, is like, okay, the camera is rolling, but maybe you're like touching something, or maybe you're saying the first line. Like if the camera's in front of you, you're saying the first line maybe as an aside, like doing whatever. You're just saying, like, you're saying, you know what the hook is, and then you're just saying it, and then you look at the camera, and then you actually say it to camera. Because oftentimes the camera turns on and we're like, and then the personality evaporates. But if you kind of like get that first like out and then the camera is rolling, that really helps because the start of your video should not look like the start of a conversation. It should look like the middle of the conversation. And what happens a lot of time with like the millennial pause or the filler words in the hook, cuz we all know the hook is really important. It's like we're warming up in the beginning and then we get confident in the middle. You need to be confident already cuz it needs to look like I just got a clip of this conversation and I posted it. That's what podcasts do all the time. It's not the beginning of the episode. It is the middle of the episode. When they feel really good. That's a really good tip. And yeah, like a very basic like Acting 101 thing, but it really works too.

Like even when you're just talking to yourself on camera, this is such a hack. I'm like smiling like a freak and like nodding along as you're talking because I've actually thought about this before, but I had no idea that was like a literal like thing that actors do. But I noticed even just myself when I would film talking head content, the first line is like the first pancake. It's just like not as solid, it's not as good. And I've always thought in my mind, if I were saying that in the middle and then I cut it and edited it and moved it to the front, it would sound so much better. And I've had that thought of like, I want the first line to sound like— and again, I think this has to do with the way that, you know, it's kind of like this where we're cutting out all the ums and ahs and pauses and everything is super tight. And it's kind of like that Gen Z style where you're entering the video as like kind of feels like mid-conversation, or you'll even— people even start with things to make it seem like that. No, because if you blah blah blah blah blah, like we're starting it as if it's like middle of a conversation that's happening already. And so many like layers were trying to create that effect. But I've thought about that in my own mind of how do I get like my first line to sound like it's from the middle or like I just cut a little bit off of it. And so we're like already jumping in right away. That's a hack. Say it and then say it again and then it will be sounding like it's from the middle.

Yeah. You just like did a warmup obviously. Like, yeah, it's not like an acting technique. It's like one of the first little stupid things that you learn. It's like, oh, I'm not doing too much. I'm just like, okay, like this is how you're gonna grow on social media. This is one thing I love to do on social media. And then you kind of like just don't put so much pressure on yourself. Just like ramble, yap about, yap about, and then look to camera, and then you can edit out whatever you did in the beginning.

Yeah, so good. Okay, we have to talk about— you mentioned this a little bit, but the U-coded content. This is also something that is very Alyssa-coded.

I love to make up words.

I know. Well, you know why you're doing that, so you could also share with us like what that is, because you've talked about little catchphrases. Like, do you have this, that, or the other? That— because like people will remember you for the girl that's talking all the time about U-coded content, or the if you know, you know effect,, which we'll also talk about. But explain YouCoded content and what that really means.

Yes. So in the very beginning, I would always say niche down within yourself, which the concepts are very similar. I just think I wanted something that was a little bit new, a little bit like more fresh. I was like, how can I make this like in a way that it will really, really hit? So then that's when I just kind of started to experiment. So very similar concepts, but it basically is just looking at your strategy, looking at your content through a you-first lens. Not that you're serving yourself, but like the delivery. So this This only works if your mission has nothing to do with you. I wanna make that very clear because I think there's something happening right now that I think we're going a little bit too much into, well, I wanna be a star. And then we kind of forget like, okay, well, who are you talking to? Are you building community? Because at the end of the day, your mission can't be about you. Your goals can be about you, not your mission. So step one is to have a mission that's not centered on you. It is about the impact that you wanna make on other people with your platform. Step two now is how can you tweak your content? Content in a way that actually feels like you, that sounds like you, that pulls from your personal brand, that embeds and like leverages your personality. And that really is the concept. It is just like almost checking yourself, making sure, again, it's like it's you coded. I could have one script and, and one idea of hashtags or SEO, and another social media manager could have that and we could have the same script, but we're gonna say it in two different ways. And I think your job as a content creator is to make sure, just like someone is like coding something on the computer, like you have almost like this system or you have something that you can kind of like check your content through so that you're not turning yourself into a textbook or so that it doesn't look generic. And then the last thing that I will say, and really where you see this more and like you experience this more, is if you think about a creator that you really liked, maybe they're on their F— on your FYP or Explore page, you're not always going to remember their name or their handle, but you will describe them in adjectives. You'll, you're just, you'll describe them with words. So your job is to basically make make it so the way that they describe you is the way that you want to be described. So if I was going to look at your content and I don't remember your name, but am I just gonna say like, oh yeah, that girl that gives like social media tips? It's like, okay, well, that's like 20,000 bajillion people. But if there could just be one thing, like maybe she's always wearing this color, or she always has like this tone to her, she says this catchphrase, like little you-coded things like that will really, really make the biggest difference. Because you can't assume that everyone's gonna remember your name or your handle at first, but you can make them remember you for you and you for your vibe. And that's exactly what like you coding content is.

Yeah, so true. Like kind of finding these little ways to make yourself memorable, but at the same time making sure that they are the things that you want to be memorable for. This kind of makes me think of something that you also talk about, which is like this idea of props or having like recognizable props that are kind of in your like lifestyle pillar of content. So talk to me about that, because I think that, like you said, can add to the you-coded content. Like, because if you're a matcha girly and you film a lot of like talking videos and you're— you always have your little matcha and you're swirling the ice, like that could be something that people like remember videos by, oh, that girl who's like always like drinking matcha and like talking or whatever. You're remembering you by that, but that is considered a prop. Is that what you mean when you say like recognizable props?

Yes, that's what I mean. So the lifestyle pillar are just literally random small or big things in your life that you can repeatedly talk about on socials. It's also like my way of trying to help people just be more authentically them, but within strategy. Because I can just tell you be authentic, be yourself, but like what does that actually mean? Well, like what's your favorite color? What do you like to wear? What are things that you actually like? And then let's just make you a little bit more aware of them so that you're constantly putting that on, on social media. And it can be as little as the jewelry that you wear. I will remember someone because they have really amazing rings every single time. I will remember someone because they do their hair a certain way, or they have like these eye patches on, or they always have like this specific like bonnet on their head. Just even little stuff like that. I know it sounds super surface level, but these are visual platforms, so you want to really take advantage of that. And I think that's how we can start being more more us without being like, okay, well, what does that even mean? Because this person and then this person and then this way and then this way. And I'm like, we can start with the little stuff. We can start with stuff that is seemingly mundane and stupid because that's usually the stuff that people are going to pay attention to first anyway.

How much repetition do you think there needs to be in order for the props to become recognizable? Is this like a every time you do a video, or is it like sprinkling it? Because I think that's what creates the like sort of omnipresence also, which I've talked about before. I feel like this happened for me like a while ago, back in the day, when I would always, always post about like angel numbers, like every single angel number, because I would— they would be everywhere for me, and I would just always put them in my Instagram stories. And then I started getting so many messages from people sending me like angel numbers that they saw because they associated me with angel numbers. So then they would send me and be like, I just saw this, made me think of you. And I'm like, oh my God, that's so fun! Because I wasn't— I wasn't doing it all intentionally at the time, but I'm like, that's how you kind of create this like omnipresence, is people who follow you or people in your audience are walking around in the world, they're seeing things, and those things are making them think of you because of how deeply embedded that thing is in your content or in your brand or in that, you know, just the you-coded strategy that you're showing up with online. So that's interesting for me to think about, that that accidentally kind of happened for me. But I'd love— we need to bring it back. I need to find a new one. I'm like plotting now, scheming.

That's what's so cool about the lifestyle pillar is it's yours, and as you change and grow, your lifestyle pillar can change and grow. But to answer your question, more than you think, like every day if you can. And sometimes it depends on what it is. If it's like a favorite color or something like that, that's easier to put in every single piece of your content. But if it's something like your favorite drink, maybe you won't even like be able to put your favorite drink in every single one of your videos, but maybe you use it as an example for something or you put it on stories. Stories is really where your lifestyle pillar thrives cuz that's where your hottest leads are and your hottest community members are. So that's another thing too., but yes, what the lifestyle pillar is, is you want to essentially, you're getting inside your audience's head without them having to be on your page. So they're starting to associate you with those things and think about you outside in their own life, which is really cool, which is also a reason why businesses have mascots that have nothing to do with them. Like Geico Gecko, for example. Like, okay, that's, it's like cute. Yes. The alliteration. But what do geckos have to do with insurance? Absolutely nothing. But where this was really powerful on social media is whenever people saw, um, a gecko or like not even a gecko, like a lizard or even like an alligator, it would be like a Geico meme or something, or like the Aflac duck or something like that. And then they would make little memes out of it. And will that necessarily like get people to buy the insurance? No, but it made them more memorable and that was the point of doing that.

Well, yeah. And by being a more memorable brand, when someone does need insurance, they go, oh my God, I don't even know insurance. Like what in, what are insurance companies? I mean, I I guess like Geico, like those are the ones you think about because they've created that kind of like omnipresence through, yeah, those like little props. Yeah, so interesting to think about. What do you feel like your— what's in your lifestyle pillar?

Um, my boba addiction. That's been going strong since the very beginning of my business. Like lifestyle pillar was a thing I did at the very, very beginning of my business, and boba is the one that's been like— it's stuck out. And when I went to Europe this year, I had people sending me like, do you know they have boba shops in Europe? I'll send this over to you. And I'm like, oh my God, I have to go. Wait, but I'm also scared. But like, I'm like, oh my God, like, I have to go. And then they'll be like— if there's like a boba meme, like, well, someone sent me— it was like those big water tubs that are like half the size of your body, and someone filled it with milk tea and boba, and they're drinking it on the subway, and they're like, Alyssa, this is so you. And I'm like, no way, this is genius. Like, actually, where do I get that? Or if there's like a boba place nearby, like, people will send me boba stuff all the time. It's— yes, of course there's intention behind it, and it's like a quote-unquote like marketing tactic, but it doesn't come from like, oh, I to trick these people into thinking about me. It's like, no, you don't understand. Like, I will be drinking boba every day if I could. Terrible for you, but I would do it. And it's just something kind of easy and like fun to talk about, just like with your real friends. Like, there's things about your friends that you're like, always, just always. And that's like what really makes a community a community. And you know, when I say online besties, like, I mean it, because we're kind of having— we're having conversations like you would have in like a real group chat. So that's been one that's stuck out throughout time, throughout history. But I also talk about like being the eldest daughter. I'm a mother adjacent. Um, I actually just got a comment on the post I posted today. They were like, oh my God, I didn't know you're a mom! And I was like, oh no, I'm not. Those are just my children, but they're just my siblings. And just, you know, eldest daughter things and what it's like to be an eldest daughter. And then I have like my podcast editor who was my special friend, and I don't like the word boyfriend. So yeah, those are, those are some things that that kind of, you know, stick out right now.

Yeah, yeah, yeah. Oh my God, it's like, I think that's a good way to put it too, of thinking of— because we all have with our friends, you see something online or you see a meme or you are out in the world and you see something and you're like, oh my gosh, that's so Alyssa, or like Alyssa would love that, or this reminds me of her. Or you see something on social and you send it to your friend, you're like, hahaha, you, or like, haha, this is us. So it's like creating content so that your audience and people that follow you can start to know those sides of you and feel about you in that way of like when they see stuff and like, oh my gosh, that's so Sam, or that's like so Alyssa, or she would love this, or this makes me think of her. I think that's a, an easy way to kind of conceptualize what it means to really have this lifestyle pillar and incorporate these little props. It's really just showcasing those sides of your personality that are an authentic reflection of who you are and kind of your quirks or the things that you like or your obsessions. And then that builds community, like you said, because people who also resonate with that are gonna vibe with you on it, and they're gonna send you messages. And then it does— it creates this like friendship sort of energy with between you and your community because they know you, they feel like they know you on this deeper level.

Yes, exactly, exactly. And it makes it fun for you too. I think right now especially— and I love that people are focusing more on their personal brand and, you know, infusing their personality within their strategy— but you don't have to show every single part of yourself on your feed content. That's where things get confusing. Like, you can do it in small ways, in subtle ways, and it's actually those smaller in like more subtle ways that make it more special and make it more tangible for people over being like, oh, should I just do boba reviews now on my, my TikTok and Instagram page? Like, no, no, I don't need to do that. But it's that like sense of community that there's something that maybe everybody else doesn't know. It's like we can have inside jokes, the if you know, you know effect. Like we can have inside jokes and things like that on a closer level, and it's still me showing my personality, but I don't feel the need to be like, why I need everybody to know that I have a boba addiction, so I'm gonna post about it every single week on feed. It's just not necessary all the time. Like, you can do it in smaller ways and it's still going to be impactful.

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This is a good conversation to kind of dig into, to this idea of like personal brand, because I had a conversation about this recently with one of my masterminds and we were kind of talking about, you know, there's so many different ways to approach social media nowadays and there's many different ways to grow. And I was kind of sharing this observation of like, if you are someone who wants to grow fast and fierce, serious, you could do something like a boba review page and do something that's like super narrow, super niche. It's always kind of like the same thing. You're like staying in this lane, and that creates this effect where if someone sees your video on their For You page or on their Explore page and they're like, oh my gosh, I love boba too, or whatever it is that you're doing— maybe you're doing like comedy skits and you're like really funny— and they see that and they go to your page and they're like, oh, she does this all the time. She has— I can binge like so much of this content. Like, yes, they're probably going to follow. And I find when people do that, they grow really fast because they have this really like niche-specific kind of like narrow thing that they're sticking to. But what I've noticed is the caveat, or kind of the challenge with that, is especially women, because I mainly work with, with women, we are so multifaceted and multi-passionate, and we're constantly evolving and changing and growing into new versions of ourselves and wanting to talk about new things or express new sides of ourselves or shift our work or pivot our offerings or something like that. If you've grown fast and furious because of one specific type of thing, like a having a Boba review page, when you decide that you want to go and talk more about like wellness or fitness or whatever else it is, it's going to be a lot harder to transition that audience because they initially followed you for something that you could give them, not necessarily following you for you. And to me, that's like the main difference between growing based on a really specific niche concept or education or something that you have to give versus growing a personal brand. Because when people follow you for the personal brand, they're following you because they're intrigued by you, they like you, they enjoy your personality. And that means that audience is going to be more likely when you do pivot, change, grow, evolve, step into new versions of your life— maybe you become a mom or you shift your products or whatever— they're probably still going to be there. To me, that's how you create this kind of like ride-or-die community, or as they say cult-like following is through personal brand. But I think a lot of people associate personal brand with meaning I have to share every single part of my life and I have to show them all my family members and everything that I do. And I need to be, you know, my stories every day basically need to be like a vlog of my life. And you're saying that that's not totally necessary. Can you speak to, to that idea of like the power of personal brand, first of all, but then secondly, you know, not needing to share every single piece of your life in order to effectively grow a personal brand?

Totally. Yes. And this is such a good question question, especially for business owners, because you are not a full-time influencer. You are not just creating content. You're actually, you're working with clients, you're running a business, you have a team, whatever. So first we need to think about, is it realistic for you to even look at an influencer and go, yeah, I want to be like them? I'm not saying you can't have like big goals or big dreams, but like, what's the purpose here? What are we doing here? And then the second thing is your personal brand can be infused in your business and on your business page. And that's kind of the approach that I've taken. That it's infused together, but I don't have to do, and I don't really wanna do, and I don't think my audience even wants me to do like get ready with me and like just share about my thoughts of the day. Maybe that's something that I will do on stories, but it's not necessary. And I think it comes back to like, what's your mission and what's your why? And I know that's such a cheesy thing to say, but it really is true. Like, what is your mission? What's your why? And that will kind of shape and dictate like how you leverage your personal brand. Another thing that I'm also noticing about creators now is they're not super concerned learned with growing a following anymore. There's one example that I saw on TikTok, and she recreates Nara Smith's videos, and she kind of parodies them, and they're hilarious. I love them. She does such a good job, and it's very light-hearted. It's very fun. Now, if she wanted to grow her account, I would tell her, don't do anything else. You need to be watching her, and you need to be continuously doing that. Do your own parody versions. I want the bloopers. That's all you're gonna post about. And I think this creator— I've talk to them. I think this creator understands that and they know. I mean, they're hitting millions of views, like millions and millions of views on these videos. But then I went to their page and there's family vlogs and there's family talk and moments with their daughters and going to the grocery store, and they might not be going as viral. I can assume she's more fulfilled doing it that way. And I think this is just something I'm seeing even with seasoned creators that have millions of followers. They're like, mm, I don't want that. That's not the goal here. I don't need more eyes on me. I need depth. I want people to care and I want to make them feel a certain type of way and I wanna have a mission and I wanna have bigger impact than maybe what I had before. So that's kind of also a way to look at it too, is like, yeah, you can grow an account and I think most people know how to grow an account. Say something outlandish, you know, make people mad, entertain us. Yeah, you can grow an account that way, but you're not necessarily gonna be growing a brand that way. And then the last thing I'll say is on the flip side of that, if you want to pivot, you can. I actually don't think most people need to start a new account if they want to pivot. Just know, just like know what to expect moving forward. Like I, a lot of people get really discouraged about like, oh, like I wanna, I tried something new and it didn't work. And I was like, well, you kind of set up your audience to know you for one thing. So ride this out and like really push through. And a really good example of this is Julia. I had her on my podcast and she started out as like someone like me, like giving like marketing tips and social strategy tips. Shifted so many times. She was doing like cleaning videos and then fitness stuff, and she was like, everybody hates me, I know it, like I'm trying to do other things and the views are low. And she stuck through it, and out of that really low moment came Signature— her Signature Style series, which was High Maintenance to Be Low Maintenance. And she did such an amazing job. She is such a good editor now. She's so much better on camera than I think she was before. Doing kind of like the marketing stuff feels more her. It's so personality forward, and all on the same account. But she had to go through this, like, oh my God, this looks so terrible. She had to go through that in order to get to where she is now. So it's not impossible. Just know, like, you might go through a low, but if you stick it out and, like, really commit to it, something amazing could happen.

It's like an awkward shedding.

Exactly. You're, like, going through puberty.

Yeah, you're like, look, I know, guys, this is not what you came for. I love all of you that stick through this with me. When you do grow an audience for one specific thing, or you become known for one specific thing, and then you dramatically shift away from that, I think you— like you said, you have to know that there's going to be people that are going to fall away. But that's also part of the natural filtration process, and you actually want that to happen because your engagement is going to be trash if they don't fall away. It's better that they do leave because if they stay and there's all these kind of like dead accounts that are following you but they don't actually see your videos and they don't engage in anything that's going to be worse anyway. So you kind of got to go through that filtration of like letting everyone see you as this new version and decide if they want to stick around or if they're outie. And if they decide to leave, then you're like, okay, cool, great, we're— the filter is working.

Yeah, yeah. And I, I like the way that you frame that of like, it's not a bad thing to lose followers. Like, it's really not that deep.

I mean, if someone wants to leave, why do I want them to stay?

And that's on period.

Like, what? I'm not gonna be like begging for them back when they like clearly don't like me or my content, like, oh great, I love it, please see yourself out, like, amazing.

Yes, exactly. So just play that in your head next time you feel discouraged. Just play Sam's voice in your head and you'll be fine.

Okay, let's circle back to the— because we mentioned it once and I want to make sure that the audience knows what this is because it's another one of your signature things, but we got to circle back to the if you know, you know effect. Explain this and what you mean by it.

It is having inside jokes with your community. When you want to do do this, there is going to be that sense of, oh, I don't know if I'm making this a thing. It's like, you know, making Fetch happen, for example. You remember how like Regina was like, it'll never happen, like it's embarrassing, like shooting her down? And then look, it happened. So there may be a period where that happens, but you have to repeat and you have to push through. There is no time when you're watching someone on social media to adjust to how uncomfortable they might be. Like in real life, if someone's talking to me and I, I sense that they're feeling awkward or they're feeling uncomfortable, I will adjust and I can kind of like fill in those gaps to make them feel better. You don't have that luxury on social media. So if you're doing something half-assed, we're scrolling because there's no interaction where it's like I can fill in those gaps. You just kind of have to go for it. So that's the first thing I'll say is like if you want to start these like inside jokes, that's why I like the lifestyle pillar so much because it's really easy to have these inside jokes in the lifestyle pillar on Stories because it's less heavy on you. It's not feed. You can delete it if you don't like it. It will expire in 24 hours, but have a little like inside joke with your community there and then it can eventually grow in into something really big. Oh my gosh, there's so many examples. Well, Duolingo does this really well with how they're in love with Dua Lipa. So maybe if you're just, if you're like new to the TikTok scene, maybe it's like, what? Like Dua Lipa? Like Duolingo owl? Like how does that, why are they, are they fawning over Dua Lipa? It's like, Like it looks kind of weird. It's just like, what's going on? But if you know, you know, and it makes it funny. And really where this is like the most powerful is once it's, let's say, on feed or even on stories and your community members know and they're in on the joke, it makes you guys closer. It deepens your community cuz it's like, we are in on something. We have a secret or we're sharing this thing that nobody else knows about. So it's deepening your community there. And then it's adding FOMO to everybody else that's not in on it. So now there's a, a sense of intrigue. Last thing, if you can really get this right, is then your community members will start doing the work for you and be like, oh, like, are you like, you'll see it in the comments. Are you new? Like, why don't you know this?

Like, da da da da da. You must be new here.

Exactly. And it's playful, it's light. It's not meant to be anything that's like, oh my gosh, like you're so dumb or whatever. I mean, sometimes maybe it depends on the influencer or the creator, but usually what I see is just like, oh, like someone will do the work for them and explain to them. And then it's like, if you can have your community almost like do the work for you, that really means that you guys have like this really close like parasocial relationship because they, they have something and then now they get to take a part of it and they get to share your story for you, which is really powerful. So the Duolingo owl is a good example. I also talked about these two creators and their names are escaping me, but they're boyfriend and girlfriend and the boyfriend's always making making these like crazy outlandish wild videos and people will comment like at the girlfriend like, you know, we need to tone him down, like take his phone away, and then people start commenting like, who is this person? Like, who are you guys tagging? Like, I don't get it. Like, and then they'll like, they'll kind of catch on and try to explain or poke fun at them for not knowing. That's like a really big example because I believe both those creators have like over a million followers. So that's one as well, but it's kind of like exclusive activity plus FOMO plus community all at the same time. Those are really big examples, but you really can leverage this in— and I know I just rambled on and on and on, but it ultimately, it's inside jokes with your audience.

Yeah. Is this— so if people were gonna go and try to do this and they're just listening to this conversation, let's make it clear about how it's done. So you're not— it's called the if you know, you know effect, but it's not necessarily something that you're posting about and then saying, if you know, you know. You don't need to put the, like, if you know, you know. It's just something that naturally happens.

Yes, yes, yes. I mean, eventually, like, once you get your community like really in on it and you know you have like more eyes on you when you're alluding to the joke, that's maybe when we can put it in.

Making something a thing, bringing something up. I feel like people do this really well with certain like stories. I follow certain creators or podcasters where there's like a crazy story that happened 2 years ago and it was on the podcast and they kind of reference it like a lot because it was like a big like hilarious moment or like a traumatic thing. Like, oh my God, not the stolen car again, or like something like that. And it's like you don't need to explain, oh, if you don't know, or if you're new here, 2 years ago this situation happened. My car was stolen, this blah blah blah blah blah. It's just like that quick insert of like, oh, not this again, or bringing it up. And then the people that have been there, they know. If you know, you know. They already know. And then everyone else who's confused is like, wait, what happened? And then your community kind of does the work for you and like fills them in.

And you can totally be like, oh my gosh, like a lot of people are bringing this up. It's like light-hearted. That's the thing, you need to keep it light. And it's an inside joke. It's a joke. So just the same way as like you and your bestie could say a code word for like a cute guy or something, and there's a new person that walks in and they're like, wait, what did you guys say? You're not gonna go like, haha, you don't know anything. Or like go into this deep conversation about what the code word means. It's like, oh, it's so funny. Like this is just little silly thing that we do. Like you can say it now too. And like making it okay for people to take part of it. I think that's where it can be leveraged the most in a way that's like positive, but you don't have to like overexplain yourself. It's just a silly, silly little joke. But again, like with everything in social media, it could be everything and nothing at the same time. It could be, oh, it's just a silly little joke, and all of a sudden it can grow into something that's like, oh, everybody knows me for this, that's, that's interesting. And like, it's way bigger than it started out to be.

Yeah, that's so funny.

Would you, by chance, do you follow Jacey Marie Smith?

Yes, yes, I did a video on her.

Yes. Okay, it makes me think of the, the situation with her and Kendall Jenner.

Exactly, and the her Mormonism.

Such a good example of like how it started as really truly just a silly little joke of like, I think, I think Kendall Jenner is copying me. But then like more and more things kept happening where it was like she's wearing the same exact outfit, reading the same exact book, taking the same exact type of photo, like dyeing her hair. Yeah, dyeing her hair red to like look like Jaycee. And then it turned— it started getting actual media coverage, like articles were being written about this. So I think that my brain just goes there because I'm like, that's a fabulous example of how a small inside joke just kind of like snowballed into this whole— and it— and now it's a whole— it's an inside joke with her community. Like, there's people calling her Jacy Jenner. Yes, yes, it's a whole thing. And if you're new, you'd be like, why do people call her Jenner? Like, that's not her name. But if you know, you know.

Exactly. See how it's so fun, but it actually can be like such a crazy thing? And the thing about Jacy that's really impressive to me actually is that she takes a lot of heat for that. People get mad about it. And she's been a creator forever. I don't know her, but I can assume that it's like, it kind of just like rolls off her back because she knows what she's doing and she knows it's fun and lighthearted. But a lot of people, as soon as they get a little bit of heat, they'll kind of like retreat and be like, oh, I didn't like that. But she went, no, she's copying me again, guys. And like, you know it's a joke. Like, her tone, like, you know it's a joke if you've been following her for a little bit. But if you don't, it only serves her PR more to have people continuously question her. And then some people then actually believe. And I actually think I got someone, either a DM or a comment, when I made a video kind of like breakdown of her, of like, oh, isn't she like a Jenner? Like, for real? Like, oh, isn't she? And I was like, oh no, she's just a girl. Oh my God.

Well, I feel like from seeing so much of it, I believe that it's possible that Kendall could actually be taking inspiration from her, like 100%. I mean, there was also the thing where they were like, Hailey Bieber followed and they're very close friends, and she's like, I think that's her spy, they're watching me. Let's be real, I think that celebrities definitely pull inspiration from influencers and creators because they are like the real people that are like on the ground and on the pulse of the trends. And a lot of celebrities now are trying to— which I love— they're like reviving their social media presence where it used to be the thing about being a celebrity was like so much mystery, so much allure, you'll never see me anywhere, you don't know anything about me, everything is hidden, private life. Secret, secret, secret, and now it's becoming more and more cool for celebrities. Like Kylie Jenner, for example, is like major on TikTok and doing a lot of behind-the-scenes stuff, and that's very fun for her community because they actually get to participate and interact with her and see what her life is like, and it's kind of building the fandom. So I don't find it too outlandish at all to think that celebrities would be pulling inspiration from major creators.

I don't think so either. I actually think, like, I think it's cool when celebrities can collab with influencers in a way that makes sense. Like Meghan Trainor collabs with the, uh, oh my gosh, what are their names? Of course they escape me, but they are the two girls that dance with sunglasses and sweatsets. Love them, so funny. So she has them perform with her, which is crazy to be like, they started out just two girlies in their sweatpants doing the dance, and then now they're performing with Meghan Trainor. And it's so intentional, and it makes a lot of sense. And Meghan Trainor's dances have always been very easy to do, perfect for TikTok, because when you have a song that needs to be a dance, and what better way to do that than to get like a top TikTok dance influencers to get people that are known for that to perform with you. I mean, it's perfect. It was— I'm so happy that she did that.

That makes me think of Paris Hilton because she's been doing a lot of collaborations recently with like major influencers and creators. And oh my gosh, what's the one kid's name? Lars, maybe? He's like a dancer and he does all of those like really funny interpretive dances of like, this is how— like he did one of like the whole like Taylor Swift album, like every song from Tortured Poets Department. He was like, this is how I would dance to it. Like obviously really short clips. And then there was one of like all the, I don't know, did you see this one where it's all the transitions of Miley Cyrus, the Hannah Montana? If you guys watched, if you're a millennial, stand up. If you watched Hannah Montana as a kid, you'll remember all the transition songs that were like, oh yeah. He did like little interpretive dance moves to like all the different like Hannah Montana transitions. He's hilarious. But anyway, I saw that Paris Hilton collaborated with him for like her new song. Song and just fun stuff like that that's happening, which is very cool to see.

Yeah, I love when celebrities are really intentional with collabing with influencers, and it's interesting to see like celebrities and influencers mix. I know some people don't like it. I know sometimes it does look a little weird depending on the influencer, but I think it's cool, and I think it offers like a new challenge to PR firms, marketing girls, social media girls that are working with influencers, and also like to celebrities of like be close to your community. Like, let's do something where they feel like they know you, as opposed to exactly what you talked about before of like just being so mysterious. Because sometimes it just— depending on your personal brand, and it sometimes it just doesn't work. Like, if Meghan Trainor tried to be like a mysterious girl, like, it would just be weird.

Kind of does have to go with your personality as well, how mysterious you— because some people do the mystery really well.

Addison Rae is a really good example. We know nothing about her. You just watch her, but nobody knows anything about her.

Can't stop watching but don't know shit about her. Yeah, and that's funny because it didn't really start out that way. That's probably been intentional, wouldn't you imagine, with her transition from like, you know, TikTok dancer, like influencer, to then really becoming singer, actress, like wanting to shift her status probably from like influencer to more like celebrity.

Yeah, I always thought she was a spectacle to watch over someone to relate to, because even when she was doing dancing videos, she never did like story times or get ready with me's. You didn't actually really know anything about her over that she was a cute dancer. Like, you saw any time that we saw her kind of like interact in the real world weren't her own clips. It was like other people filming her. So I think she's always been a spectacle. She was never relatable ever. I don't see anything relatable about her. Even when she was like doing these silly little dances, like there was nothing ever relatable about her. And she actually didn't let people in ever, but she always looked really cute and always did dances and people always wanted to watch.

Yeah, it's interesting to see how people take different approaches. And I guess it's just another way to kind of say what we've been talking about this whole time is like, you know, making your content you-coded, making it fit your personality, doing the personality audit, all that stuff. It's like, if that's very her, then it works for her, then lean in. Yeah. Okay, let's close with just like a little bit of rapid fire. Because you work with some really talented creators and you get to see kind of behind the scenes of how they do things, how they create their content, how they approach social media, all the things— what are some like common qualities or characteristics in the most successful creators that you work with? What do you think make them a standout above the rest.

Yes, they're quick, they move quick. So even if they feel like garbage that day, or they don't like the way that they look, or something is not working, they move quickly. They don't dwell on how much they hated that piece of content or how terrible things are right now. We move quick. That's one. Open to experimentation and open to something new. I think even just signing up to work with me is— I always say, like, you're in for a ride. The way that we're gonna work is just gonna be different than maybe what you're used to or what your normal routine is, or maybe even some of the social media advice that you've been following. I very rarely talk about the algorithm with my clients unless there's something new that I've heard that's a fact from Adam Massary, let's say, or an observation that I've actually been analyzing and testing. But I very rarely will be like, well, the algorithm is doing this today. It's like, well, there's multiple. So that's already starting off on the wrong foot when I hear stuff like that. Open to experimentation, open to learning something new, to trying new things. Again, not dwelling too much and pivoting quickly. What else? Of course, all of it is escaping me. They don't see social media as their entire life. It's a, it's a big part of their brand, but it's not everything. There's always another goal. There's always like, I want to have a product line in the future, or I want to have a business, or I want to do this collaboration with X, Y, and Z, or I want to start this startup or this foundation or write a book or something. There's always something else in the long term other than like, let's grow my following, which is really, really nice for me because I'm like, let's go back to the big dream. We'll go back. But it's also really nice for them because then they're really motivated by something other than something as inconsistent as social media. I mean, social media can only guarantee you one thing, which is inconsistency, which makes it fun but also makes makes it, you know, oh my gosh, I'm sweating a lot. Those are the ones off the top of my head. Seasoned creators, oh, they just, they get the aesthetics, they're quick with it because they have that skill. So even if they're not like aesthetic girlies or like fashion girlies, they have like the basics of like, yeah, I know what shots to get, like boom boom boom boom boom, I know what shots to get, I know how to do this, I can do that, I can put on my phone. They have the gadgets there, they make it easy to create content, not only because they have the habit of doing that, but they're like, oh yeah, I have this little like thing in my car that I can pop up so that there's no friction there, or, um, I have a little set here. I know the lighting looks good here. So even aesthetics like that, they're, they're really quick with it. And I usually don't have to like train them to know because, because they already do, or they know what to look for so that they can— if I'm, let's say I'm with them, I just went to a brand event with one of my clients, like she knew what she wanted, you know. So it made, it made things go by easier and it made her content look better because she knew what she wanted.

What about like the energetics and kind of like the mindset? Because I feel like a lot of people that are trying to utilize, like you said, they have a larger goal. They're utilizing social media to build a personal brand, but because they have a larger mission, purpose, something they want to do, create, put out into the world. But I find that a lot of people, business owners, entrepreneurs, they feel like social media is like, it's annoying that they have to do this thing to help them move the needle to get where they're trying to go. My guess would be that your most successful creators are not really sitting in victim mode and being like, like, oh, it's just so— like, oh my God, Instagram these days. Like, this is my guess, but I want to really hear what you have to say about, like, the way that they approach social media in terms of how they see it. Because you mentioned algorithm and not talking about the algorithm all the time and not being like, oh, well, the algorithm is doing this. I feel like when people really talk shit about different platforms or, like, are always focusing on the algorithm, they're really operating in a victim mindset. And I just don't see how that is going to make you be super successful. So I'd love to see what you witness on, you know, the behind-the-scenes side of these really successful creators who are, you know, doing hundreds of thousands, millions of views, like they're putting videos out, what is their energy and mindset towards it?

Yeah, I would say one, they love creating. So it's not that they never get frustrated with content or never feel like, oh, I, I just look ugly that day. Or like, I just don't feel good about myself that day. But at the end of the day, they love to create and they want to get better at it. And they understand you will never be the best in an art, which is what content creation is. It's not a science. Science. It's an art. You will never be— there is no like end goal. You are just constantly getting better. Like there's no line to finish. It's just getting better every single time, refining every single time. So that's one. They genuinely do love it even if they are annoyed by it. And then yes, to your point, like even on those days where it feels really hard, they're like, okay, but at the end of the day, I have something bigger here and I have to do it and I'm called to do it and I'm good at it and I know I'm good at it. I just maybe need to refine. I just need to get over this hump. But like there is Plan B. I think that's the thing too, is like, and this is true for like business owners and entrepreneurs, and you could ask like, oh, well, why, why would you choose to be a business owner? Like, it's crazy. And then being an entrepreneur in the online space is like double crazy cuz you're a business owner in the craziest place on earth, which is the internet. There's no plan B. This is like what I'm meant to do. This is my purpose. There's no other option for me. And I think that drives them to not dwell, to, you know, figure it out, to outsource for help. That's another really big one. I mean, obviously even really big creators, like some of your favorites, they're not doing it on their own. They also like see the value in like, I'm at my cap and I need a team. I need someone to support me. You'd be very surprised, like the big influencers too, they also need a team and they also need support and they also need help. They're just quicker at like recognizing it and doing something about it as opposed to like, oh, well I could do it on my own. Or like, not that you can't, but like when you like hold off on outsourcing or investing or doing stuff like that, sometimes it just holds you back in the long run. And they're pretty quick with it. Like I've had meetings with creators and you know, they're at the point where it's like 4 million subscribers on YouTube and you have like a couple hundred thousand on TikTok, couple hundred thousand on Instagram, but I still feel stuck, so I'm gonna do something about it now. And then they get on a call and then they sign with me, you know, because they're empowered to make that decision and, and they think that's right for them. Whereas maybe like a beginner creator or maybe someone that's more intermediate, they'll kind of be like, okay, like, where am I? Am I ready? Do I need to do this first or do that first or be prepared? And I'm like, of course you can make your own decision, and I want you to make an empowered decision. But being ready isn't always necessarily a feeling, it's more of decision that you make. And I just find that my seasoned creators are just really quick with making those decisions.

Yeah, so good, because I see that— I think that's the same business too, of like being able to move quickly, like you said, and make decisions. Because at the end of the day, really, most decisions— I think Jeff Bezos has a quote about this, about there's like type 1 decisions, type 2 decisions. And like, basically, like, everything is a type 1 decision. There are very few type 2 decisions, and those are the ones where you like actually need to like sit and hem and haw and discuss and like bring other people in and consult and get— and it's people fail or they move a lot slower than they want to because they are making all their Type 1 decisions into Type 2 decisions. And there's this idea of like, yeah, most of it could really just be— if it's not going to make or break your life or like your life savings, or it's not something that's like unrecoverable from if it like goes wrong, then it's a Type 1 decision. Make it now and make it fast. It's like the thing that's going to take you 2 months to decide, I can decide in 2 seconds. And that makes a big difference in someone's success because they're moving faster. So yeah, that's a really good one as well. Thanks for coming on again. This was so fun.

Thank you for having me. As always, these could be 3-hour conversations, so I hope we got enough, um, to fit it all in 1 hour.

More than enough. Yeah. And we're gonna jump over on your show, so if you guys want to check out Alyssa's podcast, I'll have her plug herself, all of her socials. If you don't already follow her, you are going to want to for the content, for the vibes, everything. She's always bringing it. So let them know where they can find you.

Oh my gosh. Oh my God, that was so nice. I'm Crying. I am @inspiredmediaco on Instagram and TikTok, and I have a podcast called The Inspired Media Podcast. Very original, very unique. Yes, thank you.

Very quirky, very—

right.

We will link everything in the show notes for you guys. Make sure that you go follow Alyssa. If you love this episode or you have another creator, influencer, entrepreneur friend who you know would love this conversation, copy the link, send it to them in a message, let them know you were thinking about them, and we will talk to you guys next week. Bye!