Redecorate Your Life: Branding, Authentic Expression & Worthiness w/ Jaz Borri
8 Jun 2022 · 77 min
Jaz Borri talks about rebranding her life and business, from her corporate role at Mercedes-Benz to building JB House and The Star Society. She argues that feeling worthy of wealth and success requires aligning your visual identity with your inner truth, and that career professionals can use entrepreneurial mindsets and spiritual tools like astrology to boost both purpose and income.
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Welcome to the Makeshift Happen podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie, here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride.
Let's go make shit happen. Back again for her second or third— actually, I think this is your third appearance on the Makeshift Happen podcast because we did one with Quite Frankly. We did one that was such a hit, our episode about like authenticity and everything that kind of falls away when you start actually becoming your authentic self. So you've been on the podcast a couple of times before, and I'm so excited to have you back because we just need to, like, catch up and dig into your business and everything that's going on for you and astrology and all the uplevels that are happening in your world. So I'm very excited to have you back on the show. Welcome, my very, very dear friend, Jas Boree.
Hi, babe. I'm so pumped to be here. We were just saying earlier before we jumped on, that we could just sit here and just chat, and I'm sure you guys would get a lot out of this episode. So, yeah, thanks so much for having me back. I love being on this podcast. It's like, well, I just love talking to you, so I'm excited. Yay.
I know I was well overdue, so I'm excited to have you here. The first thing that is just a question that I selfishly want to ask you, and I know obviously because I know you, there will be nuggets of wisdom and things in it so we can unpack it a little bit further, is I want you to tell us about the rebrand to, like, all the blue?
Yeah, well, I think that this is so much more authentically me. I will say, if you guys know me at all, I have had many lives as an entrepreneur, and the word entrepreneur is something that I'm really taking on as part of my identity, which I haven't before. I'm someone who I have been and still am to some degree. I've been in the entertainment industry since I was 5. I've been working as a musician, as an actor, as a dancer, literally working since I was 5 years old. And I really, in my heart of hearts, am a songwriter and a musician. So when it comes to branding, you know, my branding for that is always really like dark and moody and like bad bitch energy. Like, I call that like my alter ego. It's Jasmine Jane. You can go and follow that Instagram. Um, I have a whole Instagram for that project, and we've got music and stuff coming out, um, hopefully later this month, early next month, which is really exciting. And with that sort of coming out, and now that I'm in this new place where I'm not working for anybody else, like, I am me, whole and completely, all the time, and I get to do that through my job, and I get to live out my passions. The pinks, the pastels, the purples, the— like, all of that was just not it. It just was not it. And I was like, I don't need this musician alter ego anymore. I get to blend the two. I don't have to be, you know, spiritual millennial pink anymore, which I don't know if I ever really resonated with. Branding for my business is something that I've kind of struggled with since the beginning. I didn't quite know what I— how I wanted to represent myself. I just sort of went with what I was feeling at the time. But there was a part of it that just never felt in the pocket. And now with this darker, moodier. It's like Colbert blue, all the blues, um, and the blacks and the black and white. Like, that's so me, and it just really represents empowerment but also peace. And I just turned 29 the other week as well, so it just seemed like the perfect time for me to really start to stand in everything that I've created over my 20s, which has again been a very colorful existence. But it was really important for me to start to meld those two worlds together because I don't have to be segmented in my expression anymore the way that I used to. And I think the branding was just one way that I was subconsciously still doing that. And I'm off it. I'm over it.
I love that. I remember when I first met you, when we met in Bali, and at some point on the podcast, we definitely told this story, so we don't need to go into the story of how we met again. But when I met you in Bali, I remember you told me about your music and you told me like, yeah, I'm Jasmine Jane. And like, I looked you up on Spotify and your Instagram presence was more like for your music at the time. And it was very much like that, like black and white photo vibe, like the cigarettes, like the bad bitch. Like you had your really long hair.
Yeah, guys, I had hair down literally to my asshole. Like, it was so fucking long. Cannot— you cannot understand how long it was.
Yeah. Yeah. And then even when you started your podcast, like, I remember when you started Abracadabra, the original branding was a little bit like darker and moodier. It was black and that like orange. And I remember like a snake.
Yes. Yeah, it was. It was because I think as well, like when you're working online, it's really easy to fall into trends in general. So whether that's like with your content or your branding or the way that you speak or anything like that, I'm somebody who I've really gotten to where I am by imitating other people. And I don't mean that in a bad way. It's not like I'm copying, but I didn't know what I was fucking doing. I was like, okay, what's this bitch doing? I'm just going to do what she's doing but in my way. And some of that came out in the branding, some of that came out in, um, in the way that I was expressing myself. And you're right, Abracadabra originally was very dark, very moody. And then I think it really was this idea of like, well, that's not gonna— that branding isn't gonna reach the types of people that I want to reach, which is like millennial, 21st century women, I started to see that a lot of that branding was those pastels, lighter colors, running, riding. It's that, and it's nothing against anyone who does that. I think if that works for you and that feels authentic to you, then it's definitely going to work. But there was always a part of me that just didn't feel it. And to the point as well where my office that I'm in, I hate it in here. I hate it in here. I don't want to work in here. I fucking hate it in here because it's been built off that old sort of branding. So I'm actually really excited for over the next couple of months just redoing my office. I bought some new art, which I'm really excited to frame once I get my shit together and actually frame it. But, you know, it's really been a full metamorphosis really over the last year. And when I launched my membership, The Star Society, that's when I realized that this was the branding that was going to work. This is what I was really excited about, because when I saw that branding, I literally got butterflies in my stomach. I was like, oh my God, like I could feel the glitter in my— like I could just feel the sparkle inside of me. It was, it was crazy. And so that was a really, I think, the moment where I just went, you know what, it's time to start being a little bit more authentically myself and just feel— feel asleep as you really who I am and start showing everybody all of me.
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Yeah, yeah, I love that so much. Oh my God, it's so funny. I was listening to a podcast the other day and they were talking about— I think it was more— they were relating this idea more to like fashion and fashion trends, but they were saying how it's like hard to sometimes know if you like something because you genuinely like it or if you've just been kind of like conditioned or influenced to like it because everybody else is liking it and everybody else is doing it, you know, like fashion trends like change so quickly nowadays and with like TikTok and Gen Z and, you know, they're kind of like really dictating what's cool and what's not anymore. And it's, you know, the flare pants are back and there's all kinds of like '70s vibes that are back. And the brown is like a cute color again where like a couple of years ago it would be like disgusting to buy anything brown.
Oh yeah. Like, I remember being like, beige is disgusting. I will never wear beige. To be fair, I don't think I have anything beige, but I don't think—
but I literally love like an all nude outfit. Like, I'll wear beige all day. But it's like you sometimes start to see stuff and like stuff and then you're like, you didn't even realize that you liked it because maybe you didn't actually like it. You just like saw everybody else doing it. So now you feel as though you like it, you know?
So it's funny because I think the same thing happens.
I mean, it happens with everything. It's like hairstyles and branding and, you know, how people run their businesses or how people market, how they present their offers. Like, even like words, if we get really granular in like this, like spiritual kind of coaching space, there will be like words that are like popping off for a while that are really like hot. And like when people first started calling things like containers and like, you know, instead of like— I love those.
Yeah, yeah, yeah, yeah.
It's like there will be like hot things for a while and then everybody like uses it and integrates it into their brand and in their own way. And there's nothing wrong with doing that, but it's just, it's, it's funny to like notice it and to just become the observer of it and for yourself to like start to question like, is that even like how I would say it? Or is that even like how I would express it? Or is that even how I would present this offer or like share it? Or is that even the color that I would I would, you know, innately choose if I were building my business like in a bubble and I didn't know what anybody else was doing.
Yeah, dude, it's, it's crazy because you're actually making me think as well, and I wonder if you can relate to this. I think we all keep up with trends, right, in our lifetime. And I think as you get older, you start to as well sort of really understand what you like and what you don't, but only if you do the work to actually think about that. So at the beginning of the year, I made this sort of commitment to myself where I was like— and it was sort of a bit of a sort of like crisis around like, I don't know, my branding doesn't really feel like me, you know, and is this exactly like what you were just talking about? And so I made this commitment to myself to sort of reinvent myself, to rediscover myself now that I'm I've achieved everything that I wanted to achieve, everything that I was manifesting like 3 years ago, 4 years ago. I've got— I've achieved. And I was still in this place where I was like, but what do I actually like? Like, am I someone who's a matte lipstick person or a gloss lipstick person? Am I somebody who likes to wear lipstick at all? Am I like— I couldn't tell you those things. And it's not that those things can't change, but I didn't even know what I liked in the moment. And so I sort of went on this journey of being like, you know what, I'm just sort of gonna explore this space that I've landed in. And, you know, I also changed my hair. That was another thing as well that I did around the end of last year. I used to have these blonde panels that were bright purple or bright blue or bright pink or whatever. And I decided to get rid of them. I've got this curtain bang sort of like mullet-y thing going on right now, which I really love. I feel like we go through so many evolutions of ourselves. Anyone who's in their inner work, which I know everyone who listens to this podcast is, you see yourself sort of change internally. You start to see your behaviors change. And who's to say that the outside doesn't change either, or the things that you have set up don't also get to be redecorated too, you know, outside of you, whether that's your home or whether that's your hair or your branding or the way that you speak, the way that you hold yourself. It all starts to shift and change. And I think that it actually gets to be really exciting when we let go. And I think in business it can be really hard because we think that people people are attached to our old branding, but they're not. They're actually attached to you. And if they're attached to your branding, you've got really great branding. But to me, it's all— it's like lip service, you know what I mean? Like, it's just not it. We all want audiences, customers, clients, communities that love us. Um, and as someone who's like I love sales. And sales is, again, as well as being a musician and in the entertainment industry, I've also been in corporate sales for 5 years. Like, people buy from people. That's, that's true. So the branding is always going to just help and serve. It should be a support, just like your clothes aren't you, they just allow you to show other people who you are. Um, and you get to have a choice as to whether, how authentic that gets to be. Um, but I understand, like, it definitely was scary for me. I'm not gonna lie, there was like a part of me that was sort of like, oh, like, is this spiritual coach? Like, is this, is this like connected to this industry? Is this going to work for this industry? My business hat sort of came on and said, is this going to work? And I just came back to that and I was like, you're not, you're not that girl anymore. And so people are gonna either love you or leave you, and that's fine. But it's definitely scary for sure, because I think self-expression is a massive thing. But I do think that age comes into it. You sort of start to— and I've even noticed this, like, now I'm just not trying to be anything that I'm not. And I really felt that on my birthday. I was like, I'm me. Like, I really know who I am. And there's a whole lot I don't know as well, which is exciting. But there's some core truths that I've actually always known. I was just too scared to fully commit to them.
Yeah, I think that's so, so good what you said about like, I love the word redecorating, but like using it in like, like in the context of ourselves, you know, redecorating your life, redecorating your business, redecorating your appearance or your self-expression. I think that's such a cool way to think about the reinvention of yourself is like it feels so good to like redecorate a room or like change things up and it's like a new, fresh way to express what you're liking and how you're feeling and who you are in that moment in time or that phase of your life. And we get to do that with our businesses and with ourselves all the time, as many times as we want to.
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Exactly. And I think if you're in the business of being yourself for a living which, if you're a service provider, if you are a coach, if you are a spiritual practitioner, if you are someone who your purpose is your income, uh, and you've been able to monetize your purpose, then you must— like, it's a must to be fully expressed, because otherwise you're still— you may as well be— to me, you may as well still be chained to the cubicle desk. I know how I felt when I was working in corporate. And for those who don't know my story, I worked for a really— you know what? I don't even fucking care. I'm just going to tell you which brand it was. Why am I trying to protect them?
I'm like, we're still doing this, Jas.
I'm like, yeah, we're still doing this 10 years later. So I used to work for Mercedes-Benz. And so really obviously massively luxury car brand. People always like, oh my God, I would love to drive a G-Wagon. And I'm like, I used to drive those around the lot all the time. And also, guys, they suck. They suck. They have a really shitty turning circle. It's like driving a truck, but not in a luxury way. It's not cool. Get an E-Class or something instead. Anyway, that's just my personal opinion. But Understanding that when I was there, I was in this sort of beautiful dealership. And when I say dealership, we were the largest dealership in the Southern Hemisphere. So it was like a fucking castle. Think like Apple Store times 100. It's that all glass, massive. You're surrounded by millions of dollars worth of cars.
The Mercedes Mecca.
Yeah, yeah, yeah. Like, legit. So, and that's where I worked. So I was in there every day, and I would be dressed, you know, um, really beautifully, have my hair done every day, you know, makeup on, heels on, like, full proper. And there's a part of me that really liked that, you know. There was a part of me that really felt, you know, I'm someone who's like very masculine, very driven. Like, I sort of loved— I love the hustle. Like, I, I love it. I was watching Suits last night with Dan. We, we started watching it. I've never watched it before. I was literally saying to him, I know, I was saying to him, I was like, I would be so fucking good at this if I was smart. If I was smart, I could get through school. I reckon I'd be so good at this because I could handle like the shit taking. I reckon I could, you know, really do it. But I'm just— I'm not smart enough to be a lawyer. We're not book smart, we're street smart. So anyway, my point is, is that when I was there, there was a part of me that, that was really authentic too. I'm not going to lie. I think there's no way I would have been able to be as successful as I was. I saw so many people walk through those doors and they just— it just wasn't meant for them. It's just not them, right? And for me, there was a part of me that could have been wildly successful. Um, in that space. I know that. And getting into that outfit every day— and that's really what it felt like— did feel like an alter ego, did feel like a part of me that was authentic, but it's not who I wanted to be all the time. And so the moral of the story here is, is that something can feel good, or something like you can be good at something, you can have a talent for something you can be happy with a version of yourself to a certain degree, but is it what you would choose? And that's really what I sort of started to zoom out. And it's hard when you start to get everything that you want. You're like, I just want to be fucking grateful for this. Like, don't change anything. But is this what I would choose really? Exactly like what you said about the sort of, you know, creating in a bubble or in a vacuum. It's hard to do that, but we can just take that second to just sort of zoom out. And once I did, I realized the panels in my hair were just a symbol of rebellion against that corporate life. What I realized was, you know, I was in a phase where I didn't want to wear my winged liner anymore. It's back now, but I just was in a phase where I was like, no, I just want to be you know, expressed in this different way. But it was all still this sort of like, fuck you energy to like what I was. And like, that was really great for a time, and I think it served me really well. But I need to keep fighting that fight. Like, exactly like I said, why am I protecting them more by not saying the brand? It's like, no, I get to just be who I am. And I think if we all just sort of allow ourselves to do that we can kind of move through the world a little bit more authentically, but also, um, way more powerfully when we just sort of allow ourselves to choose what we really want to be. Does that make sense?
I feel like, yeah, I feel like one of the, one of the most important things that you just touched on is this idea or this this reminder that like things can be— things can be good and going well and working and feel right and not have to be the final destination, you know, like it's all part of the journey. Even at Mercedes, right? It's like it was working, it was going well. You were making a lot of money.
You were— it was going so well.
Yeah. Like you were like Literally anyone else would be like, oh, like, Jazz has got it figured out. Like, that's her career. She is set, like, making multiple six figures, like, has her Sydney apartment, like, every ducks in a row, the Benz, the whole thing. Yeah, yeah, yeah. And so, like, things can be good and working, and they can even feel right to some degree. Like you said, part of it was definitely aligned with like the energy that you wanted to present in the world was this kind of like boss bitch vibe, which totally fit who you were being or who you had to be at Mercedes. But you get to take that and apply it to something different within your business that feels more whole and it feels more like yourself. And the same with your old branding. You know, it's like it's working, it's going well, it looks really cute, it's amazing, it's fun. People are buying like everything is A-okay. And it doesn't always mean that, like, that's the full stop or that you can't shift or pivot or change beyond that, or that there won't be another new iteration that looks different because it feels more authentic or true to who you are in that moment, in that phase.
Yeah, totally. And the other thing as well I would add to is that during the last last year, particularly over the last 6 months, I really realized that what I was building was not just a business, was a company. And to me, a company does not connect with trends. Coca-Cola is not on a fucking trend, you know what I mean? Like, it's like Instagram itself is a trend creator, not a trend. You know, and if they start to become a trend, that's like a red flag for them because they're like, fuck, then someone else can— Snapchat can be created, or, you know, whatever else, right? Um, even like TikTok, right? It's like that. It's— I started to sort of zoom out and be like, okay, you've— you, you work for yourself, you have a business.. But that's never where I wanted to finish. Like, that never was the end. That was just the first step. And I say all the time, like, you guys will— I'm always like, we just haven't even left the tarmac yet. We haven't even left the tarmac yet. And it's like, I really truly believe that. Like, this is just the beginning. And when I started to sort of zoom out and start to see myself as a company, as a leader, as a CEO, Even on Facebook, which I don't use a lot, um, not even in my business, I'm just not a massive Facebook person, but I changed my job on my Facebook to CEO of JB House. And to me, that was like really like a moment where I was like, okay, like when, when I look at where I want to go, where I want to be, it's so much bigger than just being a practitioner, being a coach, like being an astrologer, being, you know, even a personal brand. Like, it is, but I'm, I'm running a company. Like, I have— there's a reason I didn't name my website 3 years ago jazzblorey.com. There's a reason. There's always been a reason. And it's because there was a part of me always that knew that this was a company. And we have so— I have so many big dreams for what I want to create. And now I'm setting that foundation even further with creating more of a personal brand. With— we started a new Instagram for my membership. That's going to be a whole— basically a whole nother business. Um, I want to get into creating real products, you know, like, um, I won't give too much away, but like e-commerce sort of stuff, um, events, all those sorts of things. Like, this is so much big. I have big, big dreams for JB House, and it's bigger than just me, but it is me at the end of the day. So it's exciting. And I think, and I just hope that anybody listening to this who is like a couple years into their business or a year into their business and starting to get some traction, don't be afraid to dream again. Don't be afraid to reconfigure, to take everybody on the ride with you to the next level, because people love a ride. Everyone loves fucking rides, right? You know, it's just like zoom out and think bigger, because if you can start to see yourself as a leader, as a CEO, as a changemaker, as a trailblazer, as a whatever word connects to you, um, it starts to put you in a different pursuit. You're in a different energy as you're pursuing— well, you're in the pursuit firstly, and then secondly, you're, you're on a whole nother level, and people can start to feel that. And I think people have been able to feel that because you're not the first person who's been like, that branding What's going on? Something's happening. I'm like, yeah, something's happening.
So yeah, yeah. And I think that's the coolest part about branding and everything else that we talked about, you know, like clothes, hair, the way that you express yourself. It's like you get to kind of give people a sneak peek into the evolution that's happening behind the scenes, you know. So whether that evolution is happening internally or behind the scenes in your business, it's kind of like the outer redecoration is what is going to draw people in with that curiosity of like, ooh, like what's happening here? I feel like, you know, you're, you're, you're upleveling or there's something new that wants to come through you.
They're micro expressions. That's how I kind of like to see them is like the way my hair is done, the, you know, the winged liner, the, the clothes that I wear. They're all micro expressions of my company, of my brand, of my business, of who I am, of my purpose, because I have done the work in my business to make sure that my purpose and my company is the same thing. And that's how I believe we gain true success. So that's why this shit matters. And to be honest, babe, like, I was looking at your branding the other day I was literally like, I need to redo my branding. Like, not redo my branding, but I was like, I need a fucking professional. Like, because your branding, I was looking at it and I was like, it's so important. Like, it looks so good. Like, what you're doing for Wealth Calibration is so sick. Like, it looks so good. And I know you've invested in that and I'm, you know, well worth it. 'Cause I look at it and I'm like, maybe I'll do wealth calibration. Like, you know, like maybe I could do it, you know? So it's like, it's, but it's because I feel like it, it's really connected to where you're at. There's not, it's not about professionalism, but it, it, it is a micro expression of your company and your company's values, which are your values. Which again, people buy from people. So it's like conscious business owners, we get the pleasure— how sick is this?— because we've like aligned our purpose and our career and how we monetize our lives. We get to align all of that. And so the branding is actually just as important as, you know, um, the way in which we have the means for people to pay us in business, I think. And I think that's true for all businesses, but it gets to just mean so much more when you're a conscious business owner, when you're— when you've aligned it with your purpose. And to me, it actually, um, it makes it a lot easier to invest, a lot easier to say yes to yourself, because it's all sort of integrated. You're like, oh well, buying myself this new, you know, jacket is going to be a great business decision. And for me, that feels really exciting to be able to sort of meld all those things together. And again, this coming from someone who's not great with balance, but I like that. Like, I love that my life gets to meld, and I think a lot of us want that. And I just really see that in your branding too. Like, I will say that, like, I was looking at yours the other day and I was like, yes, thank you. It looks so good.
Yeah, I'm really loving what we're doing with Wealth Calibration. It's just, it's, it's different. It fits, it fits who I am and the brand and everything, but it's totally like a new iteration. It's different. And like I told Dana that when we were working on it, you know, I was like, it's going to be— it has to fit like with under the Samantha Daly umbrella. But I'm like feeling new energy coming through. Like it's going to be like a color we've never touched before. It's going to be a little bit more elevated. It's going to be a little bit more elegant. It's going to be a little bit just like different. And I love getting to play with that. And I think even for people that are listening that aren't business owners yet or never want to be, it's like returning it to your own personal evolution of how you get to express and, you know, invite people into the evolution of yourself that's happening in your internal world through the way that you show up in, in the external and just having that be like a fun kind of game that you get to play. But yeah, I love, I love what you said about, you know, everything kind of being fluid between your life and your business because I definitely feel that. And I sometimes I'm like, I feel like every decision that I make could arguably be a business decision, even if it's like a trip that I'm going to take or something. So I'm like, oh, well, it's good for the business because it's like me being the embodiment and me being in the vibe. And it's like everything, the lines just become so blurred. But it's— yeah, it's an interesting experience to get to live But one thing that I did want to— this kind of goes into it— that I wanted to talk to you about was the idea of deserving this, because I saw you do a live video recently on confidence and deserving this. And so when we're speaking about, you know, doing these things that are expressions of our uplevel or evolution or, you know, a new iteration of our brand or whatever, I think sometimes we can get in our heads of like, is this— am I really there yet? You know, to like to, to claim this or to have this. Like, let's say you wanted to go on like a bougie trip or you wanted to fly business class or you wanted to, you know, book something that was a little bit like, you know, bigger than you would normally do. And it's kind of like, that's where I'm going in my life and in my business. And I'm embodying this feeling of like abundance and success and this is who I am. But then there can be that voice that's like, are you really there yet though? Like, do you really deserve in a sense to have that? So I wanted to get your perspective on this because I realized when I was watching your live, I've never actually felt that I wasn't deserving of anything. I've never said those words to myself. Like, I've never had the thought of like, oh, I don't deserve it. But it only comes forward sometimes when it's about money. That's when— and it's not in those words. It's not in the words, oh, I don't deserve it. It's more about like how other people may see it from the outside and be like, like even claiming the word wealth, let's say, for example, like with Wealth Calibration, had to go through like a big ego death of like, you know, we have other things. We built Cosmic Cash together. I have a money masterclass. Like money is a huge topic in my life and in my business because it fucking changed everything for me. But claiming the word wealth was a moment where I, where I had to like have an ego death of like, you know, oh, I'm not like a multimillionaire. I don't run an 8-figure business. Do I get to say wealth calibration? So that's where I notice like the deservingness thing come through. It's never with like anything else. So that's so interesting, isn't it?
Yes. I have so much to say on this. I have so much to say on this. Well, firstly, I think the way I say you're like deserving of, of saying you're worthy is, have you overcome any sort of poverty? And when I say poverty, I mean like, have you been in a place where you had no money and now you have some kind of financial ease? So whether that is, I went from living, uh, on the street to working as a janitor, you've gained wealth, right? And Sam, I know you, like, when I met you, we're just like wide-eyed staring at each other. Like, you know, I remember talking to you, like, when I was at Ben's and I was like earning great cash and stuff. And you were like, that's fucking nuts. I remember you used to like look at me when I was talking and I was like, babe, like, you just— you're just not in the right environment for you to earn. Like, it's fully available for you, right? But like, obviously it was a bit different. Like, you're in a country, you have to have a job. Like, it's a bit different, right? So we just like have to make it work. But it's like, you know, and I remember we jumped in our business like probably I think like the same week we both sort of like went for it and, um, You know, I just sort of wanted to like reiterate that to everybody, that like wealth is— I think there is an attachment of overcoming something, and I don't necessarily think that that's a bad thing. I think that if you get to say, well, now I'm wealthy, that is saying, well, I wasn't wealthy once, or I had some issues once, and now I've changed them. To me, even if you were only bringing in— if, say, you were only bringing in $80,000 a year, I still think that you were well within your rights to do wealth calibration because you've gone from way less, right?
Literally like $12,000 to $15,000 a year.
Yeah, that's what I'm saying. It's nuts, right? When we start to think about it from that perspective. And so when we start to think about overflow and abundance and all those sorts of things, I think that's a whole different conversation. But to calibrate yourself to wealth, which is exactly what actually has to happen energetically, physically, emotionally, everything, there is no way in the world that I would ever have felt deserving, quote unquote, to, I mean, do anything. I've never waited to feel deserving. And I totally agree with you in that sort of sense. Like, I've never had that sort of like, you don't deserve it thing. But if I waited to feel confident, if I waited to feel like I was ready, then I just, I would never have done any of it. There was this innate I can do this. And I heard you, um, I listened to your episode with Nikki, um, that you put out recently, and I so resonated with how she felt. And I feel like a lot of us actually do feel like that, where it's like, I've always been like, how'd you get that? How did your parents buy this house? What do your parents do? Um, you know, like, what's, what's been happening here? Like, I want to figure this out because I was always again of that belief that it was available to me because it was out there. And I never thought once that I couldn't do it. Um, I'm very lucky that I've had some great subconscious programming from my parents, to the point where it's almost like to my own detriment, like, because I have like really high expectations of myself, I have really high expectations of the people around me. Because my parents always said to me, I can remember my mom getting in my face when I was like so little, and I would like do, um, like dance exams, like ballet exams or tap exams. And my thing in my dance school was I always got high distinction every single exam I ever did. I didn't care about school, that I gave up on that like day dot, but like I was like, high distinction, that's it. That's all I ever got. Um, or honors, I think, is that— is the next one up. I think it was honors that I always got. And she used to get in my face before I would walk in, literally get down to my level, and she'd be like, you just go in there and show them how good you are. She actually used to say, you just go in there and show them how fucking good you are, when I was like 8. Like, my mom was like, you just fucking tell them, show them, don't tell them, show them. How good you are. And so to me, I always had that sort of like, you're amazing already, you just need to show people that. And then when it comes back to like what you were saying around buying the business class ticket or whatever, I cannot— I've flown business a couple of times, I've paid my way every time. I mean, once I think I got on points, but I— even when I was earning the $180,000, whatever it was, a year, um, at Benz, I still had people in my life saying, that's, that's silly, you shouldn't, you shouldn't buy that, you shouldn't buy that, even though they knew I was going to be getting $15,000 the next month in my paycheck. Done. 100% happening. So it doesn't matter where you're at. People are always going to have an opinion on how you spend your money. It does not matter whether you are Elon fucking Musk or little old you, right? Like, it literally doesn't matter. People are going to say, that's a silly thing to spend your money on. You should be saving that $6,000, $10,000 ticket, whatever, however much it is, wherever you go. I mean, if you're in Australia, Everything is like $10,000 to go anywhere. But like, you know, people are always going to have an opinion on that. Always. Um, even my brother. So we were supposed to go to Europe in 2020, and it obviously didn't happen. Um, and we both bought business tickets. Um, he's doing really well in his business. Um, I was, uh, still working at Ben's at the time when I bought the tickets. And, um, our parents were like, that's so silly, why would you guys do that? And we both just looked at each other, we're like, why the fuck would you not? Like, we just looked at each other like, we're flying fucking business, like, we're not flying economy, fuck that. Now, he was going to Europe to work on a Greek island for 3 months, you know, to earn €10 a night. But he was going like, do you understand what I'm saying? Like, there's— it doesn't really matter who you are, where you're at, it all comes down to your choice. And what I would always say is, if you can afford it, if you've got the money in your bank, you get to choose how you want to spend it. So if you want to spend it on a business class ticket or a coach or starting a business or buying a home or buying a car, however you want to do, spend it. If it's in your account, it's yours. Don't let anybody tell you how to spend your money. And I actually did a podcast about this, like, in relationships, which if you want to listen to that, I go pretty hardcore. Um, you guys could go listen to that.
But like, oh wait, I did listen to that one because I remember you posted it on stories and it was like really controversial because he was like, babe, stop asking your boyfriend how to spend your money, it's yours.
Like, yeah, stop. And it all comes down to deservingness. It comes down to— I mean, as someone who was in a toxic, manipulative, uh, relationship, I could start to see these negative things, these behaviors coming up around how to spend my money, what I should be doing on— even if I did spend it, there was a blowout because it wasn't what he thought was good. And I say in this episode, you know, that's not saying that your boyfriend is toxic and abusive, but it— they could be. They could be. And it's really important, I think, as women to check our deserving— deservingness around wealth, sure, but also around our ability to pursue our purpose. Because the last thing that I want to say on this is we say all the time, you know, when we're just talking about branding, and I think we hear this a lot, that entrepreneurship is the only way that you get freedom, that you get abundance, that you get wealth. And I'm sorry, that's not true. That's not true. And I don't think that we should leave out those women who don't want to work for themselves. They still get to be fully expressed. They still get to have a brand. They still get to align their purpose with their paycheck. They still get to monetize their soul purpose. The monetization of your soul purpose, the wealth, the abundance, the overflow doesn't just get to have— get to happen through having a business. It does get to happen through your career. So if you're a teacher, what's your brand as a teacher?. And I honestly believe that if you can start to think of your career in that way and pull that business, businessy stuff, that entrepreneurship into your career, I can 100% say, and I don't think say things are very much of 100% certainty, but 100% you'll be more successful in your career as a teacher, as a nurse, as a doctor, as a CEO, as a whatever the fuck, right? Like, yeah, I think that the reason I was able to be so good at corporate business and then my own business was because I was pulling in those business things into my job, right? So like, how are we showing up every day for work? How I Talked to people. I was the type of salesperson that didn't push. I was really conscious with the way that I would sell. I'd ask them, like, I would tell people not to buy things, and that gained trust because that was the type of person and the type of brand and type of salesperson I was. So if you're a teacher, what do you wear? Like, are you Miss Smith? Who always wears the— I don't know, who always has the cool fucking earrings. I don't know. But it's like, what's your brand as a woman with a career that you are deeply connected to from a purpose level? Because to me, being on purpose and having a business or a career that is connected to your purpose is is the act of blending. Like you said, the business— the trip is part of the business because it's part of me, and you don't get to not have that because you work for someone else. There is— so we need— Sam and I need people who want to work for other people. Like, you know, our business does not run without my team. It does not run. Laurie, who's also your assistant as well, She was sick. We were not okay.
I knew all of the entrepreneurs that were out of commission because she works for a bunch of us. I was like, this is really funny.
I was like, are we going to die? And to be honest, actually, you know what? I realized how important my team was. This month is the lowest income month that we've had. For a long time, like start of the business time. Like, I was like, how are we going to pay everyone this, this month? You know, we'll figure it out. Like, it's fine. But I was like, that's because I was fucking stressed, because I— we probably did things not to the best of our ability. It made me see how important my team was. And so as I was making the shift into more of a spiritual business and career coach, I sat there and I was like, this is about career, you know. This is about soul purpose. This is about making sure people are in the jobs that they want to be in, in careers that they want to be in, that are aligned with who their soul came here to be. Because the more people we have doing that, the better. And we cannot— well, I believe my mission is to really start to talk about business and career as a whole. And I really feel like this is going to change the industry. Like, I feel like this is going to change the world if we start talking to people who work for other people in this way. Not, not as if that they're less than, because I've been that, because they're, they're equal. Like, we, we, we get to all be— we get to all have this. Does that make sense? Am I making any sense?
Yeah. No, I think this is a really cool concept of bringing like the entrepreneurial mindset into your career, whether you have a business or not, because there's so much that we learn in business development and owning a business about like you can't build a business without doing like the deep inner work and really playing with your authentic expression and understanding how you want to present and everything that we were talking about before. And it's like, well, you could and should still be doing that regardless of what you do for work, because you will just be an elevated version of whatever your job title is. If you are so understanding of who you are and what you're passionate about and you know what lights you up the most and what's going to be a really soul yes for you and what are the things that you need to set boundaries with and how you want to bring in your unique elements of your personality and your interests and your passions and your knowledge and put that on the table for the company that you work for and apply it to your role, like you said, of course you're going to be more successful because you're bringing like ingenuity into the workplace, like you're making things better. You're not just like going to work every day, sitting down and being like, this is my job, this is who I am here, this is how I have to be. You're bringing like the creative element of entrepreneurship, which is always thinking about what's the next What's the next iteration? Where are we? How can we expand this? How can we grow this? How can we evolve this? It's that kind of like hunger for growth that is rooted in entrepreneurship that you can apply to any career that will help you grow rapidly. And I love that you brought this up because before I, before I transitioned into like a lot of business coaching and mentorship, I— when I had a lot of life coaching clients, a lot of them were actually— it was like career coaching. And, you know, I have one client specifically that I worked with for years. Like, she was one of the first clients I ever worked with, first iteration of From Burned Out to Badass ever, like all the way through, like was one-on-one with me for literally years, like OG. And I saw her through so many evolutions of her career and different positions and so many meetings with HR and raises and shifts and pivots and changes and a move to New York City and, you know, a new company and a new boss. And yeah, and it's like, yeah, because she was doing that, she was doing exactly what you're talking about, which is bringing the, the entrepreneurial mindset and the inner work to her life, her aspirations and her career and her job. And that's how she got like everything that she wanted. Not that she's like done, obviously not. There's so much more for her, but it works.
Yeah, well, I know it works because it worked for me. And what's really beautiful is I've actually started to see it, started to see it work for Dan, which has been really interesting as someone who never has had the desire to work for himself, though he did say after meeting me, he was like, maybe I will work for myself, you know. Um, but I have noticed since us being together over the last 2 years, you know, he came to me and he said, oh, there's this job on offer. And, and by the way, I'll give a little bit of context to Dan, just without giving too much away because it's not me and my life. But he is an environmental scientist, right? So went to uni for a fucking long time, like, you know, all those things. And he's really passionate about what he does. You know, he really is passionate about the environment. You know, he really wants to be part of the future, and he really cares about this stuff. And we were talking about how that's actually what makes us similar. Dan and I are extremely different. Like, we are like chalk and cheese. Like, we are so different in so many ways. And it's really easy to look at us on the surface, and I think even we have sort of done that to ourselves and go, well, we're different. I work for myself and you work for somebody else. Who gives a fuck who pays you or how the money gets filtered to you? That's just— that's all we're talking about. And that's important, and that gets to be a part of your value system, but it doesn't get to be the thing that makes you deserving of doing, um, you know, uh, a course like my course Purpose to Paycheck or any of Sam's courses. Like, it doesn't get to be the difference of you deserving to be in that space. Because at the end of the day, if you are very career conscious, if you are someone who wants your purpose, wants to monetize your purpose, if you are somebody who wants to be passionate about what they're working on, I think that by— I think that we all have to sort of widen that scope because at the end of the day, this is our job. It's our work. It's our career. It's So much more than that. But it's still our job, just like everybody else who gets in their car and goes to work to be a teacher or to be a nurse or whatever. And so when I looked at Dan and I and we started to realize, oh, actually that's what we have in common, is we both must be working in what we really care about. That's, that's a value. Then straight away we are so much more alike. Than we give ourselves credit for. And to be honest, it was actually through my relationship of sort of realizing that I always sort of othered myself as an entrepreneur. And I think people who work for other people other themselves, but at the end of the day, we're all really desiring not only job satisfaction— job satisfaction is bare minimum— but to feel elevated, on purpose, and expanded through our career. Like he said to me, like, his greatest, um, value is to leave the world better than he found it. And so that's why everything he does in his life, including his job, is a part of that. And I kind of even challenged him on it. I said, well, you know, I feel like I have to do that through my career. Like, I feel like my career is my vehicle, and I feel like you're not like that. I feel like you do it more through family and friends and all this stuff. He's like, no, I don't. He's like, it's just that I need all of my vehicles to be in pursuit of that, not just one. And I was like, oh, actually, I'm like kind of like that too. But we started to sort of realize, like, were actually really the same. And so I thought to myself, like, it's just, it's so important, I think, for us to start to realize that the entrepreneurial stuff will so, will help you so much in your career regardless of who's paying you.
Like, yeah, like I said, with that client and a bunch of other clients that I've worked with before, um, with life coaching stuff and career coaching, you bring in this work and the entrepreneurial mindset and the creativity and the constant desire to evolve and be in your passion and you apply it to your career regardless of what you do, you are going to be wildly more successful than if you had just like, you know, sat at your desk and done what you were told to do and thought that that was, you know, the end for you.
Yeah, totally. And I feel like there's so many business coaches out there who don't want to touch career, who don't want to touch women, or people who were, you know, working for other people. And that's totally fine, you know, like I think niches and all that sort of stuff and working on what you're passionate about is extremely important. And there's a part of me that loves— like, I, I love just talking about business and entrepreneurship and all those things. But when I was thinking about this, this shift in this move, I I kept on coming back to the career thing. I was like, but I'm passionate about my career, and that's what I know, and that's what I've been able to move, move through. And so to me, I, I just feel like there's not enough space, or there's a bit of a— well, there is a gap in the market for career coaches, spiritual business and career coaches, and I, I'm just really excited to, to be there and be that person. Um, in the industry that is just— who is here to help people in their career, in their sole purpose. I'm in the business of sole purpose, baby. That's all I— yeah, that's all I care about. And, you know, I, I, I really do think that everybody wants that, you know, that saying like, love what you do and you'll never work a day in your life. Yeah, we all heard that. We all fucking want that. Of course we want that, right?. And I feel like if you listen to that, you're like, it's just a job. I really feel like you're cutting yourself off not just from abundance, but from like deep joy and pleasure and bliss completely in your life. Because everybody has to work. That's, that's the way that it is. Um, and especially with where the world's going and like cost of living, like we're all gonna have to be working.. And so to me, I just feel like, why not you? Why not you getting to be completely aligned through the way that you make money? Like, why not you? And I think sort of circling back to your deservingness question, we have to remember that you are worthy because you are. You got up in the morning, you breathed, you're awake, you're blinking, you're worthy of anything in this world. You just have to choose it and say yes to it, because the difference— there's a difference between desiring it and doing it. Such a difference.
Yeah, there's so many things that we're desiring and wanting and lusting for, but we're not actually choosing and, and claiming and saying, you know, this is this is for me, I get to have this too. And so for a lot of women listening, I love that we— that the conversation went in this direction because I know there's so many women that listen to this podcast that are not business owners and maybe they don't ever want to be business owners, but they do want to feel alive and passionate and purposeful in their career. And thinking that, you know, putting, putting your job over in a box in the corner where it's like, oh, that's just what I have to do to get by and then I'll try and enjoy the rest of my life. Is, you know, what you're saying is you're limiting yourself by doing that, by thinking, by thinking and believing that your job doesn't get to be something that you're passionate about or that you love because you're not an entrepreneur. Like, that's— you're limiting yourself. You're putting a cap on the amount of pleasure and joy in your life and also the amount of abundance and success. Because of course, when we are aligned in our passion and in our expression and in our gifts, we receive more, we create more, we get more in the flow of money and abundance when we're aligned with those things. So I think that's a really beautiful reminder for everybody. And the deservingness thing, it's like as simple as like you were talking about the business class ticket. It's like you're worthy of it because you decided that you were and you bought it. So you had the experience and so it was, you know, and so it was like I, I had this similar experience when I was traveling to Costa Rica in December and I actually got pretty sick like a week before I was meant to go. And so right before the trip, like I was getting over being sick, but I still had like a little bit of like lingering kind of like stuffiness. And it was a pretty long flight because I was traveling from Spain at the time.. And so I was like, you know what, I'm going to just like pay the extra like $500 or whatever it was to upgrade to business class. And it was so interesting to just witness first the resistance to, are you there yet? Do you deserve this yet? Like, is your business at a place where you can just like go off and like do business class? And then also be like, I literally spent $500 on like a one-week course? Like, why would I not be able to spend it on a business class ticket? It's just a perception of what other people are going to think or feel about it. It's not actually my feeling. And then how quickly, as soon as you decide, yes, I'm worthy of this, yes, I deserve this, and you step into it, all of that dissolves. And suddenly you're in the business class seat and you're like feeling like a bougie bitch and you're like, yes, like, this is who I am.
I literally did this as well. I mean, I think business class tickets are such a perfect example and a really, really great example for this because I went to Queensland, which is literally an hour, maybe 50-minute flight. Okay. And the night or 2 days before or something, I got this email from the airline company saying, hey, do you want to go in like a draw to get a business class flight? Now you like, this is a small plane, it's not business class, it's like just like a larger seat at the front. And you like put in like a bid. And so I just put in like the lowest bid, which was like $80 or something. The flight was probably $80 on its own. Like it's such a small amount, right? And I got it. So I was like, fine, whatever, $80, cool, whatever. So I went. And then I did the same thing on the, on the way home. And I remember even that, right? Even $80, right? I still had people saying, well, why'd you do that? You should have just sat, you know, 3 rows back. And I was like, but you know what else you get? You get to go into the lounge. You get to get your bags first. You get on the flight first. You get off the flight first. And I'm busy. Like, I'm booked and busy. Like, I— And you know what? Even when I fly now, those tickets are only a couple of, maybe like $100 more, maybe $100 more. So, I'm just going to do that because you know what else is really great? Well, it wasn't really great, but when I was in Queensland, it was flooding. So, I was so grateful that I didn't have to sit with everyone outside and like on the floor when everything was delayed. And like, I got to go to the lounge and eat falafel and tabouli on a plate and have a coffee, and it was nice and warm, and I had a seat. Like, I was like, oh my God, this is the best fucking decision I ever made. Because now my worthiness isn't around surviving, it's not even around thriving, it's around being comfortable and being at peace. I prioritize my peace And the minute I started prioritizing my peace was the minute I started prioritizing my, my purpose, my career, myself, all of that.
Yeah, because it's all, it's all connected. And I think the more that we can cultivate that sense of, you know, purpose and peace and joy and ease and abundance in our lives in all areas, regardless of what you do for work, the, the better of like an experience on Earth you're going to have, you know. And I think that's what we're all trying to create at the end of the day is a juicier, richer, more enjoyable, more beautiful experience on our ride here on Earth as a human. And it all, all of it counts, all of it's a part of it. So I love that you are making this transition into like including women who aren't necessarily entrepreneurs or business owners to adopt these mindsets and philosophies and understand them. And also, of course, like use astrology to figure out a lot of this that we didn't even get to talk about.
We didn't get to astrology.
No, but like, I know, I know your work. So I know that, you know, the way that you're going to help these women figure out what do you value, what's important to you, what are you passionate about, you know, where is, where does abundance sit for you, what is, what does purpose mean, all of that is going to be rooted in the modality of astrology. And, you know, the deep, like, soul mastery work that you do. So I'm really excited for everyone that gets to experience that with you because, like, fuck, like, it's life-changing.
Yeah, it totally is. Because I think you can speak to this too, you know, um, it's all the same work, right? Like, in the sense that, like, the entrepreneurial business work and what you would say to a woman who is working in a, you know, as a teacher, as I like to say, you're going to give them both like the same advice at the core or the same coaching at the core. It's just how we actualize it is going to be different. And through all my courses, through all my classes, through everything that I do, I think bringing that spiritual element back is so important because there's no purpose— like, purpose is spiritual. Soulful to me. You know, it's not something that you can hold, it's not something that you can even really quantify, um, it's not stagnant, it's ever evolving, it's ever moving. And so to me it's energetic, and that's soulful. So we, we have to look at the chart, we have to look at the astrology, we have to look at your Human Design, we have to look at whatever, whatever thing that you want to look at— past lives, hypnotherapy, all those things— they're all just incredible tools to really help you actualize this on this earthly plane. And, um, I'm, I'm just really excited to, to start utilizing astrology in this way because I built my business around my chart. And when I say about my business around my chart, what I really mean is I built my career around my chart because I knew I wanted to work for myself. I knew that was a desire of mine. But when I— but my, my chart helped me figure out how I was going to match that desire and what was in my chart. Does that make sense? So there's nothing in your chart that says you should or shouldn't work for yourself. There's just— that's not how it works. What's your desire? What does your soul come here to be? How do we meld those two together? There's your purpose. Let's monetize that. That's kind of like the way in which I work. So yeah, we can kind of meet— I meet my clients wherever they're at on that, whether it be just on that empowerment work and just understanding your chart and just knowing who you are. Because to me, you need to know that first before we start getting into the actualization of everything. And then we get to just make some fucking money and do whatever the fuck we want and have fun.
Yeah. Hell yeah. Make some fucking money, you guys.
Yeah, I think it's sick.
I think the coolest part about doing this work and learning to, to make money in this way is that it almost feels like the abundance gets to be a reflection of your level of like passion and purpose and joy in the world. It's like the more joyful I become, the more money I make. And I really believe that to be true for so many people, not just entrepreneurs. So, you know, if you're working in a career, how can you become more joyful in that career? How can you become more rooted in purpose and passion so that it elevates your whole state of being, right? Because that's going to change your whole frequency that you move through the workday with, which then, of course, is going to have an immediate effect on the way that you exit that job and how people notice you and the raise that you can get or the promotion or the pivot or whatever you want to do. So I love that so much. Thank you so much, Jazz, for the work that you do in the world. I'm so excited for, like I said, all the women that get to experience the magic of, you know, business and career coaching with you because we both know the the power that it holds. So if you guys don't already follow Jazz Boree, I feel like everybody who listens to this podcast must already follow my friend Jazz Boree. But if you don't, Jazz, let them know where they can find you on Instagram and your podcast.
Yeah, totally. So I'm over on Instagram @jazzboree. The podcast is Abracadabra, and we also just launched The Star Society, which is my membership. We launched that a couple of months ago, but we just launched the Instagram for that. So if you want to talk just astrology, if that's all you want me for and you're just in that phase, go follow The Star Society. That's all the astrology empowerment, pragmatic astrology stuff, where we really just sit in that intersection between spirituality and personal development. And then Over on my Instagram, we're talking all things career, you know, joy, pleasure, um, and how we really turn like that joy and pleasure really into a skill. Um, yeah, and then the podcast, we, we're gonna have an episode with Sam there, so make sure you come over and, and hear our conversation. We'll just probably continue this conversation on, um, and, and keep it rolling and, and keep it moving, but Um, yeah, I'm really, really excited. And if you are someone who is right at the beginning of your career journey, maybe you want to uplevel in your career, you want to really get more purposeful in your career, or you want to start a business, a conscious business, and start, you know, making money from, you know, an online space, or step into your entrepreneurship from a bit more of a spiritual, purposeful space, you can come and join Purpose to Paycheck. But yeah, if you just want the astrology, come join the Star Society and we can hang out. There's so much that I'm excited to bring forth to everyone. And then lastly, yeah, if you're a business owner and you want my approach when it comes to your beautiful business, just DM me and we can talk about one-on-one work. But I've loved being here. I love you so much and I just love our conversations.
I know. I love you so much too. I'm so— I was just reflecting on how grateful I am that we connected when we did. It's so fun to be able to, like, go on this journey with you because we met at a point where we were both just in such different, different places in our life, like different to where we are now and also different to each other. But to kind of go on this ride and be able to witness each other's evolution and just be in support of one another and in friendship. It's been like so amazing for me. So I love you so much. Thank you for being here.
My pleasure.
All right, guys, we will talk to you next week. Don't forget to go and give Jazz a follow, and I'll see you here on the Makeshift Happen podcast next Wednesday.
Bye.
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