The Art of Selling & Building Trust with Your Audience

I get some of my most genius business ideas on walks, on the beach, around the neighborhood, or on the treadmill. In fact, that's exactly where the idea for TopTier found me. I was dripping sweat, lip-syncing to Big Energy on incline 10 at my little beach condo gym, and it was one of those intuitive hits that come so quickly you can barely open the Notes app fast enough. So my thumbs were typing furiously across my phone screen for about 15 minutes until it was all there, perfectly laid out in front of me. What I'm about to share with you is that exact download that has now fully come to life. This is Top Tier, a space for powerful women with big ambitions and even bigger hearts who aren't here because it's trendy, but because it's part of their soul's mission to be a changemaker, a truth teller, and community weaver. This is for the women who are a true embodiment of their work, living, breathing, being the message, and creating incredible transformations for their clients along the way. It's for the women who know that just because you start small doesn't mean you have to stay there. For those who plan to be featured in magazines and top podcasts and sought after as keynote speakers on important stages, to be interviewed by the best of the best, or introduced as a New York Times bestselling author, this is not for the faint of heart. This is for the female titans who are ready to rise in this industry. So inside Top Tier, this is what you can expect. It is a 4-month business mastermind with high-level mentorship and an all-inclusive immersion weekend trip here in South Florida with me. There's going to be weekly hot seat coaching calls for personalized guidance, 8 high-caliber business trainings that are going to be taught live. This round only gets the live trainings. An intimate group chat for riffs, shares, sisterhood, and support. And a playlist of all brand new top-tier meditations, visualizations, and reprogramming tracks, plus some other goodies that are still in the works for you guys. We're going to be covering things like backend organization and financial planning in your business, scaling to high six figures, building an uncopyable brand, my million-dollar messaging formula and creating drool-worthy content, casting the long-term vision for your business and really building a business model that suits you and the direction you want to go in and the freedom that you desire, curating a six to seven-figure product suite, stepping into your leader frequency and magnetizing high-caliber clients and mastering your authority. And I know that entrepreneurship can get lonely sometimes, so we're kicking it up a notch with this mastermind, and we're including an epic getaway weekend for us to all meet in real life, bond, become besties, learn, have fun, and uplevel the fuck out of our businesses together. I am so excited for this. I have poured so much time, energy, love, and intention into this program, making it one of the most potent spaces I've ever created for business owners. If this is calling your name and you are ready to cultivate the mindset, sales strategy, marketing genius, and confidence to take you to the top of this industry, this is the room that you need to be in. So you can scroll down beneath this episode and click the link to apply now, or head to samanthadaly.com/top-tier for more information. You can also find the link in my bio on Instagram, and feel free to DM me if you have any questions. And if it's calling your name, don't wait, as we are keeping this a really intimate, tight-knit group, and spots are going to be first come, first serve. Once they're gone, they're gone. There are lots of coaches and entrepreneurs out there, but only a small percentage are top tier. Apply now. Doors close June 30th. Welcome to the Makeshift Happen Podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride.

Let's go make shift happen. What's up guys?

Welcome back to the podcast.

Today we're gonna be talking all about sales and the art of selling. So there is so much that I could say on this topic. It's obviously a big part of the work that I do as a business mentor, and we talk about sales all of the time with my clients and my programs. So there's so much that I want to give to you, but I've tried to kind of condense a lot of the main points down into a succinct sort of like a mini training for this podcast episode, just because I think it's gonna be really valuable for so many people. And you don't necessarily have to be a coach or do what I do on the internet in order for this training to really help you, because we're all selling all the time in so many different areas of our life. Maybe you have another type of job where you have to make sales or use the principles of persuasion to help kind of navigate scenarios or get or dictate a certain outcome. But we're also all selling all the time in terms of trying to get our way with things or convincing people to go on a trip with us or go to the restaurant that we want to. So selling is really embedded into our life in a big way. But of course, if your job or your, um, like if you're an entrepreneur and the, the profit of your business depends on you making sales, then this episode is gonna be extremely valuable for you and maybe of these things you've heard before, and it's always just good to have those reminders, but also there might be some new reframes in here and just different ways of thinking about sales to help you improve your strategy and also the energy that you bring to the sales environment, which is so key when it comes to actually making a sale, is the energy that you show up to that conversation in. And so the first thing that I wanna talk about is the aversion to sales and how that energy really kills the vibe and prevents a lot of women especially from being able to make sales. I don't know. I'm sure there is men that, you know, have this controversial feeling of not wanting to be salesy as well. But I do find that it's way more present in women. And for whatever reason, men sort of have this— it's not necessarily entitlement, but it's almost like they feel that they have the right to share something and make a sales pitch and bring someone else into their organization or their products or whatever it is that they have to offer. Whereas women a lot of times have more of this aversion to sales and feeling like, oh my God, like, I don't want to be pushy, I don't want to be salesy, I don't want to be slimy, I don't want to be weird, I don't want to make them think that I'm trying to get them to do something, even though you are, right? Let's be honest, that's what sales is. And so I think the first thing that we have to tackle is this aversion to sales because If you are constantly worried about coming off as being salesy or pushy and you don't wanna do the wrong thing or say the wrong thing in these conversations because you're really trying to preserve your image, you're gonna mess up your ability to stay authentic and genuine and persuasive in the sales environment cuz you're just gonna let the other person lead and you're gonna let them walk all over you in the conversation and you're not gonna hold this strong frame to set the tone of the sales conversation, which is really, really important. When you are in the seller's seat, you need to be setting the frame for the conversation and really holding this like confident energy so that the other person on the other receiving end can feel relaxed and can lean into the conversation and sort of just like melt there and really listen to what you're saying and be engaged and be interested without feeling like they need to put up their walls or have these defenses on or be ready to have something to say back to you so that they can get out of this conversation as quick as possible. We all know what that feels like when a telemarketer or someone calls you. There's a cold call that was unprompted. You're not interested in this product or service at all, and all you're thinking about when they're talking is, how do I get out of this? What am I gonna say? What's a good way to like end this conversation and get it over with? That's the last thing that you want to create with your potential clients and the people that you're ultimately trying to help, right? If you are a person who is leading a, a service-based business, or even if you have a product-based business, if you are a heart-centered entrepreneur or businesswoman, it doesn't matter if it's your product or it's somebody else's product that you're selling, really. But if you've got like your heart at the center of your mission and why you're doing what you're doing, and you actually can back the product or the service that you're selling and promoting, you're gonna have a much easier time in the sales environment because naturally, if you care about what you're selling and it's really purposeful and it's connected to a deeper mission and you truly believe in it, you use it yourself, you love it, it's what changed your life, you know that it has the potential to transform someone else's life, relationship, career, bank account, whatever, in some way, it's gonna be so much easier for you to stand tall and strong in that sales conversation than if you're worried about, oh my God, you know, what are they gonna think? And they're just gonna try to hang up on me or get out of this. That's what happens when you're selling something that you're not really so in touch with and that you can't fully back. But to go back to the aversion to sales, we have seen a lot of this sort of like, I call it the Wolf of Wall Street sales. This is kind of the style of selling that we've grown up looking at in movies, in maybe like car dealerships or places where it's like this stereotypical image of the salesman who doesn't really care about what's best for you and really only cares about how can they make the biggest sale and throw in, you know, all the add-ons and the most expensive things so that they can cut a larger commission check. We've grown up with this image of Wolf of Wall Street sales, and so we associate this act of selling with being spammy or even deceitful, right? Like purposefully trying to deceive someone.

Oh no, no, no, no.

That's going to be great for you. You actually need this. No, add this product to it and, and you need this software and you need to add that and you've got to get the leather interior or whatever, like trying to add on all these things that aren't really necessary just for the purpose of filling someone's pockets. That's a lot of the times the image of, of selling that we're working off of. And so if you get into your own career or business as an entrepreneur and you're trying to sell, you might realize that you don't feel very good in the sales environment because you've got this like subconscious understanding that selling in and of itself is spammy or deceitful, or that nobody's interested and nobody wants to hear your sales pitch because we've experienced a lot of that in our lifetimes as well, right? The telemarketer calls you. What do you do? You find a way to get off the phone or you just hang up. Someone comes knocking on your door, you say, oops, sorry, can't talk right now. Thank you so much. Bye-bye. You close the door in their face. So we've learned a lot in either implicit or explicit ways and experiences in our life that people do not want to be sold to. You may have even had this experience within your own body, within yourself. I'm sure you have. You walk into a store and someone's there to greet you and they're like, hey, like, can I help you with anything? Let me show you this. We've got this on discount over here. And all you're thinking is, please shut the fuck up and leave me alone. I wanna shop by myself without you badgering me. So we do, we have this feeling stored in our body, this understanding that people do not want to be sold to. They do not want to have the conversation. They do not want your help. They do not want your input. And so when you try to start selling something of your own, you go into those conversations with that subconscious understanding and belief of like, nobody actually wants to hear what I'm saying right now. And this is painful experience for them. And they're probably just thinking, how can they get out of this? And oh my God, I don't want to be that person. I don't want to be, you know, the employee at the store that is on top of people asking them like how I can help them and whatnot. So we associate the act of selling in and of itself with being spammy or deceitful. And the way that we can kind of look at this through a different lens, because we do have other experiences in our lives that show us the exact opposite. It. So I'm sure you've experienced like, uh, a friend recommending you a beauty product, for example, that they love, or their favorite sushi place that just opened or that you've got to try, or they traveled to the city and now you're going there and like, oh my God, you've got to go to this place, or you've got to do this tour, or you've got to see this sort of touristy thing, or they recommend a nail salon to you. One of my friends down here was like, I got my nails done at this place, they did an awesome job, it super quick. I loved my guy. Like, you should definitely go and try it. She was selling me on the nail salon. There was nothing in it really for her other than the fact that I'm her friend and she knows that I also like to get my nails done and we live in the same place and she found a great spot, so she wanted to share it with me, right? So I'm sure you've had these types of experiences too, where people are recommending things to you from a genuine place of knowing that it's going to be an awesome experience for you. You're going to benefit from it in some way. You're going to enjoy it. It's going to be a good time or it's going to help you, right? Or you've been on the, the other end of it, and you've been the person that's recommending the things or the places or the services that you love. And the reason that you're— that you don't feel spammy or deceitful or salesy in those scenarios, even though you're doing the exact same thing, you are still selling, is because you know and believe in your heart that people will be better off with this product or service or restaurant or whatever it is that you're recommending to them. You know in your heart that they'll be better off having this experience than not having it. And that is the key. If you do not have a product or service that you can fully back and get behind and truly believe, like, if people would be so much better off with this, it's a no-brainer for me to recommend it to them, then then you're not going to have a good time in the sales environment. That is the ultimate key. So going back to being heart-centered and mission-driven, it is so important that you can truly back your product or service and believe wholeheartedly people are better off with this. So of course I'm going to recommend it. I'm going to go out of my way to mention it and share about it and talk about it because, duh, it's the same thing that we do when we travel and we have amazing experiences, or we go to an amazing restaurant, or we have a great experience at a hair salon on, or, you know, we buy something from the store that we're like, oh my God, have you tried this? This is amazing, I love it. It's the same energy. We've got to bring that energy to the sales table, not the Wolf of Wall Street energy where we're just thinking nobody wants to hear this and they're trying to escape from this conversation just as much as I am because ew, oh my God, I can't believe I'm doing this. I feel so slimy and icky and weird.

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So there's that. If you are going to be a good saleswoman, you've got to be able to change the story in your head about what it is that you're doing. You have to really get behind whatever it is that you're selling. I cannot stress that enough. And know that people are going to be better off with this product or service than without it. So that's first and foremost. That's so important. You can also think about selling as being a form of sharing, right? So I'm sure when you're sharing these recommendations with people that you love in your life, you're not thinking of it as, oh, I'm going to sell them on this product or I'm going to sell them on this nail salon. You're not thinking of it like that because it doesn't feel like that in your body. It feels like sharing because it comes from a place of genuine care and wanting that other person to have a great experience or to get the help that they desire or deserve in some way. Right. And so you want to start thinking about your own sales as this process of sharing as well. You're simply inviting people into this experience. You're inviting people to this party, if you will. And they can always choose not to come if they don't want to. They can choose not to take your recommendation and go to the nail salon or the sushi place, right? The same way as they can not take your recommendation to engage in this service or course or coaching or whatever it is that you're offering. But it still feels good to share. You feel like you've done a service because you've let someone know of what's possible, of what's available, what's out there. You've provided them with an additional option should they ever want to come back to it. So we've got to start thinking about selling as a form of sharing rather than pushing or forcing, which if you really think about like what are the reasons why you struggle with sales, there's probably a part of you deep down that feels like selling is trying to convince or push or force someone into a decision. Whereas if you look at it with sharing, you're not really as concerned with the outcome as you are about the act of sharing. Of, I just want to tell you about this thing and give you all the information and tell you that I had an amazing time and a great experience and this changed my life, or it was the best thing that we did on our vacation or whatever it is. And they can do with that information what they will. And that's the same thing that you're doing in sales. You're not pushing or forcing an outcome, at least in ethical sales, right? You're not pushing or forcing or intimidating someone or shaming someone into an outcome. You're simply sharing. And then they are going to use their own free will to come to a decision and determine, does this make sense for me? Is this something that I wanna invest in right now? Yes, I do. Or no, I don't. Right? So that can be huge. Now, if we get into the art of selling— the art of selling, for me, if I really think about like, what is the art in sales? Like, where does the, the artistry come in? For me, it's really about being able to be genuine and building trust. That's sort of like the artistry of effective sales for me, because it's the piece that people who aren't doing sales well, they're missing, they're missing that sense of genuine care and they're not taking the time or the steps to properly build trust with someone before presenting an offer. And there's this amazing quote that I love that I heard from Alex Hormozi. I don't know if it's original to him or if he got it from somewhere else, but that's where I heard it from. And he said, trust is a lubricant for business. It just makes it happen a lot faster. And I thought that was was really funny but also very true, right? Like, what is going to speed up the sales process? It's going to be trust, right? That's why if your best friend is like, oh my God, go do this thing or buy this product or try this, you're going to love it, you're way more likely to respond to that recommendation quickly because you have so much trust for that person and you know that that person knows you so well. It's like, okay, they know me, I know them. They said it was amazing. I fully trust their recommendation. I'm gonna do that thing, right? So if you can build trust with people, it's gonna help the sales process move a lot faster. But building trust doesn't happen inherently fast, right? The process of building trust isn't what happens fast. That's kind of like this slow build is building the trust, and then the sale happens fast because you've put in all of the legwork to actually build the trust. So that's an important distinction that I wanna make. You don't build trust quickly. You build trust slowly and you make sales quickly. Okay? So if you want to build this cult-like following, right? It sounds creepy, but you get what I mean. It's like where people are just so invested in your vision, your mission, who you are. It's like what you've built, what you've created is like this movement and they're just ravenous raving fans and you've got a long list of people who can't wait to work with you. The number one thing that you need to do if you want that is to build trust, because if people don't trust you, they're not gonna feel safe enough in order to spend money with you. That's really important. Trust is about safety. If you trust someone, you feel safe with them. If you don't trust someone, you do not feel safe with them. So if there's a lack of trust, people are not going to feel safe enough to to spend money with you, to hand over a really important part of their hard-earned money or a significant investment of some kind. And they're also not gonna feel safe enough to be guided by you, especially if you're, you have like a service-based business or you're in coaching, right? It's like what they're paying for is your guidance. And if they don't trust you, why would they want you to guide them, right? So if people don't trust you, they're not gonna feel safe enough to spend money with you or to be guided by you, period. That's it. It. And you can't build trust unless you really learn how to showcase your genuine personality. You let people in by sharing things about your life and, you know, coming off to them as a normal, real person that they feel like they can understand. You're not this, this god or this guru or this person that's up on a pedestal here. You're a real person that they can sort of like get eye to eye with, and you show them that you care. So this involves listening carefully, responding with empathy, trying to find the best solution for them, and not just always jumping to what's gonna be best for your business or for your wallet, right? There's been a lot of times where I've gotten on sales calls with people and they're really interested in private business mentorship.

And hey, don't forget that every month we are picking a listener of the month to win $50 in cash just for showing love to the show. All you have to do is leave an epic review of the podcast on Apple Podcasts, screenshot the review before you hit submit, and DM that screenshot to us on Instagram at Makeshift Happen Podcast. And that's it. I want to thank you for being such a loyal listener and show my appreciation by putting a little extra cash cash in your pocket. I know it's super easy not to do it, but every single rating and review seriously helps the show rank higher and reach new people, so we appreciate them more than you know. We'll announce the next winner at the end of the month and slide into your DMs if it's you, so keep an eye out and good luck. Love you guys, and thanks for supporting Makeshift Happen.

Throughout us having a conversation about where they're at in business and what they're looking for and what challenges they're facing and what they're desiring and, and what their hopes and dreams are, I can determine whether or not private business mentorship is really going to make sense for them. And there's been a lot of times where I get on these calls and I say to them, look, I honestly don't think that this makes sense for you right now. If I were you, I would want someone to tell me, don't spend tens of thousands of dollars on private mentorship, because you really need to hone these certain skills before you're going to be able to get the most out of the one-on-one space. And I'm not afraid to tell people like, I don't think that you should buy this right now. I don't think that you should do this right now. Of course, hopefully I have something else that I can offer them so that I don't just completely turn them away if they're already desiring to work with me and they want to be in my world in some way. I hope that I have another offer that makes sense for them. But if I don't, I'm not going to lie to them and say, yes, do this and just take their money and know that it's really not the best thing for the phase or stage that they're at in business. So we've gotta show people that we care. And in order to show people that you care, you have to actually care, right? Which is something that, that can't be taught. So if you don't really care about your customers or your clients, then, you know, my guidance, this podcast, any of my masterminds or spaces are just really not the, the place that's gonna make sense for you. Cuz I'm, I'm not teaching senseless sales. I'm, I'm teaching Soulful sales. And the last thing of like what, what's not po— you, you can't build trust unless you do this one last thing, which is follow through on your promises. Because by staying true to our word and following through on our promises, we really start to create this sense of reliability. And that's also what builds trust. So we're gonna get into some like tangible ways to start to build trust online that kind of piggyback off of what I've I've just shared with you. So here are 5 tangible ways to build trust online. Number 1 is to go live more. So in person, we really build trust by spending time with someone and feeling like we get to know them, right? If you meet a friend on day 1, you don't have a ton of trust for them. If you go on a date with someone, date number 1, you don't have a lot of trust for them. But over time, by engaging with them and hanging out with them and having conversations and spending time with them, you start to build this sense of trust. So in the internet world, going live is pretty much as close to in-person as we can get on social media. So allowing people into your space and to feel like they're getting to hang out with you in a like live environment, it's not a prerecorded training. Like they really feel like they're in the room with you in a sense is the best way to start start helping people feel more connected to you. Okay, number 2, the second thing is doing things like vlogs or more behind-the-scenes content, especially like a day in the life TikToks or behind-the-scenes Instagram stories. So really just letting people see the behind the scenes of your life and taking them through a day with you, for example, um, introducing them to some of the characters in your life. When we're watching people online, we honestly sometimes feel like they're like reality television stars of some kind, like they're these online digitalized characters, even though they are real people in life. So it's what I call the reality TV effect. And so you also have characters in your life the same way that in reality TV there's the main character and then there's the supporting roles of like their boyfriend or their family or their mom or their sister or whoever. So you can start to introduce your audience to some of these characters in your life and let them see who you are when you're not working. So if you have like a service-based business and your account is really about like the work that you do, it's also important that we find ways to interject things about ourselves or our life or our interests that aren't always correlated directly back to our work. Right. And I think sometimes people think that this is a bad thing to do. They're like, oh, people are only here to hear me talk about X, so I can't share about my personal life. I can't share about this book that I just read. I can't share about this conversation that I just had with a friend. I can't share about this funny, hilarious thing that happened when I was out drinking last weekend. Like, you think that you can't share the personal stuff because people are only here to, like, listen to me talk about X or to be educated about X topic. But If you really want to build a personal brand, which is my bread and butter, it's what I teach. If you don't want to build a personal brand, then don't listen to this advice. But if you really want to build a personal brand so that you have the ability to literally sell anything, pivot into any niche, or change directions at any point in time in your business because people are invested in you and not just one theme or topic or product that you talk about or sell, then it is important to share these aspects of yourself that go beyond beyond the scope of your work and is really about just like who you are as an individual. So similar to when you get to know a coworker outside of the office, feeling like you know who someone is in the real world, right, builds massive like, know, and trust. You feel so much closer to those coworkers that you've gone out with or that you go to get coffees with on your breaks or that you hang out with on the weekends sometimes because you feel like you know who they are as a real person, not just an employee of the same company that you work for. So this is the energy that we're trying to create with things like vlogs and behind-the-scenes style content. Number 3 is to stop performing. So what I mean by this is we've gotta break this performative, I've got it all together and I know all of the answers and I'm completely evolved and I have it all figured out act that we can sometimes put on. And we may not be trying to do that, but we sort of subconsciously do it on social media because it feels weird to portray pieces of our life or our psyche that aren't fully developed. Like, it feels scary to share, hey, I'm struggling with this thing right now and I don't have an answer for it. Or I had this thought the other day and I haven't fully formulated my opinion on it, but it was thought-provoking to me, so I thought I would share it with you guys. Sometimes it feels scary to have these open-ended conversations or where, where things don't feel like a fully closed loop. And there's this open end of like, I just had this thought or this experience, or I'm going through something, or this is how I'm feeling. And there's nothing to really close that loop and, and finish it out really beautifully and go, and here's what I learned from that. And this is what you should do. And here are my 5 tips. We don't always need to close the loop, especially with content. The loop doesn't always need to be closed. All ends don't need to be tied up. It doesn't always have to be beautiful. It's important that we help people see us again as a real person who's also not perfect. And this is also going to prevent people from pedestaling you. And pedestaling is really dangerous because if you come off or portray yourself either consciously or unconsciously as this guru type person who's done all of the work and has all the answers and knows everything, the minute that you make a mistake or you do something that's out of integrity, or, you know, you fall on your face with something, or you have a failure of some kind or whatever it is, people are going to be like, oh my God, you just destroyed the entire image of what I had for you in my mind. I believed that you were this, like, perfect, infallible person, and now you've just showed me that you're real. And now I'm upset. And that's kind of where, like, cancel culture comes in. So we don't ever want to build other people's image of us up to believe that we are on a pedestal or that we're perfect or that we have all of the answers. I think it's better to portray yourself as a real person and stay grounded in— I don't have it all together because truly none of us do. And if you do in one area of your life, there's going to be another area of life that you don't. We can't all be experts on everything all the time. It's just not possible, right? I think what scares people about this is that it might feel like being more honest or bringing in this level of transparency or vulnerability to your content or what you share online could make you seem weak in some way. It could make you seem unqualified or less credible. I think that's the biggest thing that holds people back, that holds people back from being more real, is this idea of like, oh no, I'm going to lose my credibility, or people aren't going to want to work with me anymore, or they're not going to see me as a leader. And to be honest, like what usually happens is it ends up having the opposite effect where people, they kind of rally around you more because they're like, wow, I really appreciate that. And I really see you as a real person. And like, that takes bravery and like, that's awesome, you know, like I relate to you like, yes, 100%. And you know what, that may make someone believe— the right person will believe that you're then more qualified to help them because you've actually had struggles and you actually know what it means to be vulnerable and to dare to lead from that space. Okay. The fourth thing is to offer more opportunities to interact. So again, the more that we can engage, the more likely we are to build the sense of trust with people. So you can do things like hosting a free workshop or a masterclass, or like when I was first starting out, I guided a lot of free meditations and I did a lot of free live journaling sessions on Instagram Live. You can host accountability hours in your Zoom room where you just invite people in and you're like, we're gonna get to work on whatever makes sense for your line of work or your niche and just come and it's gonna be a way for us to hold each other accountable and do our work. There's lots of ways to like get creative and just offer more free opportunities and ways for people to interact with you and feel like they are again, in the room and having a real-life sort of pseudo in-person experience with you. So the more ways that people can get in your energy and experience your work or your vibe and your personality, especially, the more likely they are to eventually trust you. Number 5 is to be more reliable. So like I mentioned earlier, you can't build trust unless you stay true to your word and you follow through on the things that you say you're going to do. So this is all about about building reliability. Because if someone in your life has been this really sturdy, steady rock of a person, they do the things they say they're gonna do. If you need them, they're always there. You trust them, right? And so we're gonna use that same element, that same concept to build trust through the online space. So the same way that we trust people in our lives who do the things that they say that they're going to do, and they're there for us when they say that they will be, You can build that sense of recurring reliability online by showing up in the ways that you have promised to your audience. So an example of this is like, I started a Monday Motivation newsletter years ago, years ago. I, it must have been 2019 when I started this newsletter. And every single Monday there has been a Monday Motivation newsletter. And so people know that. They can expect the Monday emails there. Some people are waiting for it. They know that at the start of the month, there's a big vibe check email that goes over the astrology of the month. I give you some juicy journaling prompts, we set our intentions, like people are waiting to open that email, because it's been so consistent and reliable. The same as with this podcast. I started this podcast almost 3 years ago now. And every single Wednesday, we've put out an episode for you. And maybe not every episode was your favorite, or you super resonated with it. But if you're an avid, like, listener or follower of the podcast, you know that new episodes drop on Wednesday. And on Wednesday morning when you wake up, if you want to go out for a walk or go to the gym or go grocery shopping or do some busy work and throw on the podcast, you know that it's going to be there. So commit to the promises that you make to your audience, and they will trust you to deliver that valuable content and feel like you are this dependable resource in their life for your niche, your area of work that you do. When we're talking about selling, it's important to give off an energy of confidence because people can smell intimidation and it makes them less confident in anything that you say. So I think this is maybe one of the things that also tends to hold people back is they don't feel super confident in the sales environment and then they're like, oh shit, I know I need to be confident, so now I'm more nervous and less confident and it's sort of this like spiral effect or domino effect, rather. But to describe to you or illustrate to you the importance of giving off this energy of confidence and how it can really influence the sales environment, you can think about like if you go to a restaurant and you get a waiter who really knows the menu and you're like, oh, I'm between these two dishes like, what would you recommend? And they're like, okay, I would definitely get that one because it comes with this awesome side and it has this sauce and it's so good and the flavors are bursting. And they're really confident in their recommendation for you. You're more likely to be like, okay, this chick or this dude knows what he's talking about. I'm going to go with it. Get me the thing that you said. I'm going to, I'm going to try that, right? Versus is when you inquire about something on the menu and the waiter is like, um, yeah, I mean, like, they're both good. Um, it's whatever you want. Like, zero confidence, right? Zero. You're like, okay, well, I'm in the same exact place that I was before because you're not giving me any vote of confidence of what I should or shouldn't do, right? Another example is like, if you're a girl and you have ever gone to get your hair done, you've had to find a new hairstylist or salon because you've moved or you're in a city, we all know the drama of having to find a new hairstylist because what is required in order to choose a hairstylist or hair salon? Trust. Exactly the whole point of what we're talking about in this episode. You know that it is so challenging to trust someone with your hair. And once you've built that trust, you don't want to change and go somewhere else. But sometimes circumstances arise and you have to do that. So you try to find a new salon or stylist or whatever, and you go in and you kind of like explain what you want. Maybe you have a picture from Pinterest. And you're like, this is what I'm going for, this is what I'd like. If your hairstylist shows ultimate confidence in being able to bring that vision to life and do what you've requested, you are way more likely to sit in that chair and be like, okay, let's do it. I'm going to go for it. Versus if you tell them what you want, you show them the picture and they are like asking a bunch of questions. They have this nervous energy. They're like, yeah, like, okay, so and you can just tell there's a lot of like bullshit coming out of the mouth because they're not fully— they're not fully believing in the vision or believing in themselves, then you're probably going to be like, maybe I'm not going to try this today. Maybe I'm not going to sit here. Or maybe you're a people pleaser and you choose to do it anyway. And then you find out that you were right and you shouldn't have trusted that person because they gave you the clue when they didn't have confidence. So when you are the person who who's selling a product or service, whatever it is, you've got to be in your energy of confidence. You are not gonna get the vote of confidence of the other person if you are not holding steady, strong, and firm in your energy. So this means you need to know your offer or service inside and out. You need to be able to tackle questions. You need to know the prices. You need to be ready to go with your information because lack of information equals the perception of lack of confidence. So you've gotta know your offer or service inside and out, and you've gotta have this belief in yourself that what you are doing is important and what you have to say and offer is powerful. And reminding yourself of the ways in which all of this information or tools or modalities or, or whatever it is that you're selling in as part of your service, of how that how it's changed your life, or if you've already worked with people, how it's changed the lives of your clients and the people that you've worked with. You've got to get back into that state of remembering, oh my God, this is so valuable. This changed my life. And to circle back all the way to the beginning of this conversation, it's really about how can I share this, this incredibly valuable resource product, service, whatever it is with this person? How can I share, share, share, share? I'm gonna give them my experience. I'm gonna give them my testimony. I'm gonna give them all the information. I'm gonna tell them the details, and then I'm going to allow them to sit in their own sovereignty and their own free will and decide, does this feel like it fits for me? All right, you guys, that was my little riff on the art of selling for today. Again, there There is so much more that I could go into on this topic, and we're going to be covering it in my new upcoming mastermind, top tier. It's going to be incredible. I will share more information about that with you very soon. But if you've enjoyed this episode, please make sure that you take a screenshot, share it to your Instagram stories, tag me at Samantha Daily or at Makeshift Happen Podcast. If you found this valuable and you learned something here, or you know someone in your life that would also find value in this, this, please copy the link to this episode and send it to them in a text. Let them know that you were thinking of them and share this awesome, valuable mini training episode with them. All right, thank you guys so much for tuning in. I love you so much, and I'll talk to you next week. Bye!