Vlad MoskovskiCEO | Executive Coach & OD Consultant, VM Consulting · Helping senior technical leaders who are succeeding at the wrong job and don’t know how to change | Ex-Accenture | 15+ years guiding Fortune 500 execs

Most Companies Stop at AI Adoption and Miss the Transformation

17 Oct 2026 · 1 min

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In this segment, the speaker explains that many organizations halt their AI journey at the adoption stage, merely getting employees to use AI tools without deeper change. At his own company, they pursue a dual approach: first, they actively promote AI adoption across all departments—engineering, marketing, HR—by providing weekly tips and encouraging daily use of AI tools. Second, they are rethinking core business processes, envisioning a fundamentally new way of working where AI transforms operations rather than just augmenting existing tasks. This reflects a commitment to both surface-level adoption and deeper, strategic transformation.

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They're doing both, right? Because one of the first steps in the journey is adoption, but that's where most people stop. Mm-hmm. That's the problem is that a lot of people stop at adoption. So what we're doing at my current employer is both. We're enabling people to adopt. So we're really pushing people to use AI in their daily work. We even have a few people that weekly come in with tips to improve the way you work using AI, using some of the tooling out there. So it's, and that's not just for engineering, that's across the board in the organization. Like everyone, marketing, HR, everyone can use tooling to help them do that. So we're trying to empower and help people adopt that into their daily work while we're also looking at the way the business works and envisioning an entirely new world that we've never had before where AI is used to transform the way we work.