60-70% of a prospect's buying decision happens before they talk to sales. Content-driven inbound marketing generates three times more leads than outbound while costing less, so MSPs need to build brand presence early and act as thought leaders.
About 60 to 70% of their buyer journey is actually spent before ever talking to you or ever talking to your sales team. And so this plays into that marketing side of things. You have to be there as a brand. You have to be in front of them in order to have them aware of your MSP and really shift their mindset and kind of guide them through that buyer journey. Number one, that closes that knowledge gap because again, they're seeing in that 60 to 70% of that journey seeing all this information from you as a thought leader. Content marketing and inbound marketing actually brings in 3 times the number of leads than outbound marketing, and it actually costs less.
