Start with the customer's problem, not the engineering. Steve Jobs knew this. Products become commodities when creators chase markets instead of real problems, so listen to who you're serving and build from there.
Best way to build a product or build a service or an offer of any sort is from the horse's mouth, which is the person you're servicing. Not saying it's 100%, we know it's not, but it will give you that insight to do something.
Or on the other front, the product that you were building, there's a famous Steve Jobs scene, right? Where he goes, we're not here to take engineering nuts and bolts and build a product. What we're here to do is take a problem and build a product off that problem. Yes. What we're seeing a lot is this commodity of certain products to where differentiation is very difficult because you didn't start with a problem. You started with a market attribution of, oh my God, this is growing real fast, build that.
But that's why you have to be well-read to some degree. Is your business not a major investment? And are you not a major investment? You should be diversity— you should be diverse in your approach to education of the market at large, because depending on where you are in your journey as an MSP, what you're looking for is not what the other group is looking for necessarily, and so on and so forth.
