Wes Spencer explains how Empath defines its business promise to healthcare MSPs with 20-150 clients: HIPAA compliance without typical obstacles. He shows how to turn that promise into discovery questions that validate the claim and sharpen your messaging during client conversations.
We come back and we say, we help healthcare companies with 20 to 150 clients achieve HIPAA compliance and XYZ within X amount of time without all of the obstacles and headaches that you see from everyone else. It's what we do. So my, I've got a good friend that does business consulting and he calls this, what's your, what's your promise? What do you promise when someone works with you? We actually did this at Empath and we kind of worked through what's Empath's promise when an MSP works with us. And then what you can do is you can start to work through and build out some discovery cues to validate this, right? So you see some sample questions here that you could potentially ask. These are all open-enders that could potentially be very valuable, and maybe you want to write your own. So what we could do here is we can really start to work through this as a worksheet and, man, start to, to really use this in a powerful way to start honing down, to start, to start sharpening our edges to be much better.
