A starter kit helps MSPs launch co-managed IT campaigns with pre-built materials. The speaker stresses that MSPs need a clear value proposition to avoid being treated as a commodity when pitching to CIGO managers and internal IT contacts.
where we're actually creating a starter kit for organizations to kind of kick off with campaigns that we've already created. Any of you guys know me, you know I am a relationship— I am so not a relationship-oriented person. And we're talking about kind of the marketing and sales strategies to use for MSPs talking to potential co-managed IT services or internal IT people. Cigo manager or Cigo vendor, whatever. They come out of nowhere, they squawk, they drop a lot of crap, and then they fly off again. How do you try to parallel your unique value proposition? You're still going to lead with whatever your value is as you want to personify it to the client or potential client, because otherwise you're a commodity. So enjoy, such as you can, uh, the webinar, and obviously give me some comments and feedback and all that fun stuff. Thanks.
