Wes SpencerCo-Founder, Empath · Co-Founder of Empath | Recovering Cybersecurity Guy| Keynote Speaker | 2020 Cyber Educator of the Year | Building the MSP Workforce Operating System

Let Your Customers Come to You with Inbound Marketing

18 Oct 2024 · 1 min

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In this segment, Wes Spencer explains that modern prospects require many more interactions before converting—citing the evolving “rule of 7,” now 11 or even 13 touchpoints. He stresses that despite the abundance of channels, inbound marketing must start with a clear end goal. Marketers should decide whether they aim for brand awareness, client retention, or new client acquisition, and then design their strategies and execution plans around that objective. The purpose of the advice is to give viewers a concrete starting point for building effective inbound marketing programs.

Chapters

You may have heard of the rule of 7, or Google now has 11, or I've even heard 13 now. That's how many touchpoints it takes just to get somebody on the phone now. So again, lots of marketing channels, lots of things going on. It's a process, but it needs to be focused on your end goal. So think about your end goal as we're going through these different lessons. Is that more brand awareness? Is that, you know, increase client retention? Is that new clients in the door? That's really the focus that you want to be thinking about as you're developing out your marketing strategies and your, your execution. Overall, I just want you to have an idea of really where to start with inbound marketing so it works.