An MSP advisor explains how to build a revenue engine: a system for consistently acquiring new clients at scale. The focus is strictly on landing new customers, not expanding revenue from existing ones through account management or VCIO programs.
Anytime I talk to an owner or founder or operator of an MSP, the first question is, is where do I start? To consider where to start, first we need to define what is a revenue engine. So a revenue engine is a method for consistently, repeatably, and organically scaling revenue for your MSP. As we consider what that growth looks like, you need to understand we are only going to talk today about growth in new organic or new logo revenue. This is not going to have to do with anything with your base of business, growing them through your VCIO program or your account management program. This is strictly focused on new client attraction and growth.
