MSP Revenue Lifecycle Course Introduction

We're going to go through the conversation around revenue generation and how it begins prior to the sale and doesn't end until after a customer actually churns out of your business. They're actually in that revenue lifecycle, that revenue generation cycle for the entire relationship that you have with this customer. It's super important that we understand the value of upselling, cross-selling, and renewing our current client base, because once we've built a relationship with the customer, it's easier to earn new revenue from those clients. And there's typically a lot of revenue left on the table. We'll talk a lot about how to capture that revenue throughout this journey.