MSPs waste energy trying to serve every industry. Pick one to three verticals instead. A bank-focused MSP can leverage deep knowledge of FFIEC regulations and audit reports to become the obvious choice for that niche.
I've got an MSP friend that pretty much only works with banks, and there's a power to that, right? Being able to walk in and say, look, I get your world. It's all I do. I understand FFIEC. I understand the requirements. I've actually read the handbook. None of the guys down the street, they're great MSPs, they're wonderful MSPs. They don't know that like I do. I can actually, once we have an NDA in place, I can look at your, your, your audit reports and what your regulators are saying. We can help you build a pathway to be the hero here. And that hero story is so powerful with that. Like, it really is a great way to go. So that is a way to niche. And there's definitely value in that. And you might pursue 1 or 2, maybe 3 industry verticals that you work with well. But, but it doesn't have to be that way, right? I'm
