Wes Spencer tells MSPs to stop trying to solve every problem. Focus on what you're actually good at, and partner with specialists for everything else. Trying to be a jack-of-all-trades dilutes your business.
I know as engineers and as MSPs, we like to think that we want— we can help everybody with sort of anything, but the reality is we're pretty good at a few things, and there's a world of engineers and experts out there that are better at us than other things. So we should ask ourselves, is this the right problem for us to solve, or is this a problem we should partner to solve or refer to another expert? And usually, if we're getting into very specific areas of a technology or very specific areas of an industry, it is best to partner. So ask yourself, are you the right company to solve this for your customer, or are you just trying to be everything to everybody, which will ultimately get you off track?
